I think I read this statistic somewhere before, but it popped up again in a July 23 story by the Atlanta Journal Constitution. The piece is about the upcoming Bronner Brothers hair show which, according to author Nedra Rhone, is focusing on styles that are less stressful on the hair. (Thanks reader Uneshia for sending the link!)
As Atlanta gears up for the mid-summer Bronner Brothers hair show, which takes place August 7-10, black hair is once again in the spotlight, highlighting a growing cadre of women, who in an effort to avoid a Naomi Campbell-type disaster, have increasingly turned to less stressful hair styles.
Such trends are altering the $165 million mass market black haircare industry, and not always for the better. The two largest black haircare companies, L’Oreal USA and Alberto Culver Company, which account for more than one-third of the market, have both experienced sales declines in recent years, according to a 2009 study from Mintel, an international market research firm.
And while relaxers have been at the heart of the black haircare industry, 2007 saw the beginning of a decline in sales of relaxer kits at mass market stores, which is projected to continue during the next four years.
Click HERE for the full article.
Interesting! What are your thoughts?
