Photo Source: Life Star Beauty

Reader Anaya says;

I think it’s amazing that natural hair products are so accessible to us. Between Target, Walgreens and Whole Foods there are quite a few options! My question is;

Which natural hair brands do you pick up when you’re at Target, Walgreens or Whole Foods? Which ones are your favorites? Best quality for the money? Best on your hair?

Black Girl With Long Hair

Leila Noelliste, founder of Black Girl with Long Hair (April 2008). Social media, pop culture and black beauty enthusiast. bell hooks' hair twin...

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97 Comments on "Favorite natural hair brands at Target/Walgreens/Whole Foods?"

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I had a great find recently at Target, when I was looking for a new sealant that didn’t smell as strongly nutty as my old one. After looking through the ingredient list of nearly every product on the shelf I settled with a bottle of Taliah Waajid’s African Healing Oyl, for $8. I initially didn’t want to buy it because the very first ingredient is mineral oil, but there’s other good stuff in there too. Ingredients: Mineral oil, Almond oil, Kukui nut oil, Amber#166, Vitamin E, Olive oil, Palm oil, Sunflower oil extract, Fragrance. So far my personal experience with… Read more »
Danica J.

Target makes ALOT of money of me buying Shea Moisture products…lol I love it…it leaves my hair so soft and manageable. And MOISTURIZED…my hair is like a sponge, so moisture lock is key!!


Shae Moisture products work great. The moisturizer works whether you’re wearing your hair curly or flat ironing.


I didn’t know about Target funding the tea party-ugh. I order curls from bglh. Target has Curls creme brulee that i love love love to use to do my corkscrews (bantu knots)


Aubrey Organics White Camellia Ultra-Smoothing Conditioner has been a godsend to me. Also their GPB Balancing Conditioner is wonderful. I’m natural and flat iron way too much, but have lost little length because of these organic conditioners.


I love SheaMoisture coconut & hibiscus and moisture shampoos and hair milk (Target & Walgreens). I use Curls brand products from their site but bought the Goddess gel from Target & it really helped hold my curls & keep it frizz-free without crunch or stickiness. My new love is Queen Helene Royal Curl cream from Whole Foods. Some say it’s a Kinky Curly Curly Custard dupe but I’ve never used that. It’s only $8 and gives me absolutely gorgeous curls: big & fluffy w/o any frizz. And it holds up to humidity, riding w/the windows down & everything.

Giovanni Smooth as Silk & the 50:50 shampoo (Whole Foods) Curls moisture shampoo (Target) I just found out that Giovanni is at Target, so I went yesterday & it was on sale for $6 & some change! I love the Curls shampoo b/c a little goes a long way & makes my hair feel good. I use the 50:50 shampoo every few weeks to clarify. The Smooth as Silk is great for detangling. I may switch to something else for detangling though because my hair is very thick, is getting longer, and I’m going through the conditioner rather quickly these… Read more »

Kinky Curly’s Curling Custard and Knot Today leave-in

Also love Shea Moisture products (with the exception of the hair masque – it dries my hair out for some reason).