First let me say that I am gen­er­al­ly a huge fan of Tyra. But I was a bit sur­prised at this video from the YouTube chan­nel for her new Type F web­site. It amazes me that in an age of so many amaz­ing online nat­u­ral hair resources, con­tent like this is still pro­duced. Blog­ger Cas­sidy of the Nat­u­ral Selec­tion wrote the fol­low­ing open let­ter to Type F. Check it out:

Dear TypeF—

A friend sent me one of your recent­ly launched videos by styl­ist JoAnn Robert­son on how to style and care for nat­u­ral hair.  The first video I watched “How To Lay Your Afro Down” was pret­ty innocu­ous at first, but then the styl­ist-vlog­ger whipped out a pad­dle brush to “smooth” her hair and I cringed as I watched her brush the sur­face of her dry, kinky hair.


Because one of the most basic prac­tices of qual­i­ty nat­u­ral hair care is that the detan­gling and smooth­ing of nat­u­ral hair should be done with extreme care, using a speci­fic type of tool (prefer­ably a wide tooth comb or a speci­fic type of brush), on well mois­tur­ized hair so as not to break and dam­age the hair.

High­ly tex­tured nat­u­ral hair needs to be treat­ed with with par­tic­u­lar atten­tion in an effort to min­i­mize any poten­tial dam­age.  Unfor­tu­nate­ly your videos preach the exact oppo­site.  I know this because I just sat at watched many of them on both on your YouTube chan­nel and your TypeF web­site.  I sat in absolute shock as I watched your styl­ist put direct heat on her hair with a curling iron for a rec­om­mend­ed “60-sec­onds”, use a fine-tooth comb to tease her hair to cov­er up a “notice­able part”, and com­plete­ly ignore all fun­da­men­tal men­tion of mois­tur­iz­ers, con­di­tion­ers, and pro­tect­ing the integri­ty of nat­u­ral hair.

As a hair blog­ger and vlog­ger, I spend a lot of my per­son­al time ded­i­cat­ed towards edu­cat­ing peo­ple about nat­u­ral hair care, specif­i­cal­ly QUALITY nat­u­ral hair prac­tices.  Unfor­tu­nate­ly your video series on “afro hair” –fea­tur­ing a styl­ist who has obvi­ous hair dam­age to begin with along her edges, which is like­ly caused by longterm wear­ing of weaves, braids, and wigs- is seri­ous­ly mis­guid­ed in pro­vid­ing qual­i­ty edu­ca­tion to a grow­ing com­mu­ni­ty.  What is more is that your videos could actu­al­ly be extreme­ly detri­men­tal to those attempt­ing to learn about nat­u­ral hair care because many of the prac­tices demon­strat­ed in them could cause seri­ous, irrepara­ble dam­age to the hair.

I strong­ly sug­gest you to pull the videos, edu­cate your­selves about qual­i­ty nat­u­ral hair care, and re-shoot the series. There is a won­der­ful­ly wide world of high qual­i­ty nat­u­ral hair styl­ists, prac­tion­tion­ers, and man­u­fac­tur­ers who could help you.  I would per­son­al­ly be hap­py to con­nect and guide you to key indi­vid­u­als in the nat­u­ral hair com­mu­ni­ty who could assist you in cre­at­ing a qual­i­ty pro­duc­tion.



Founder + Edi­tor

If you want to encour­age TypeF to REMOVE-RESHOOT-REPOST the­se nat­u­ral hair videos copy and paste the below text to the TypeF Youtube Chan­nel!

REMOVE your afro hair videos –RESHOOT the videos with qual­i­ty con­tent – REPOST the new vids and ensure that the #nat­u­ral­hair com­mu­ni­ty is as healthy as it can be!

Bet­ter yet— leave your own com­ment if you feel so inspired that lets TypeF that we deserve bet­ter con­tent and know they can deliv­er!

Ladies, what are your thoughts on all this?
For more of Cassidy’s writ­ings, check out her web­site Nat­u­ral Selec­tion.

Black Girl With Long Hair

Leila, founder of Black Girl with Long Hair (April 2008). Social media, pop cul­ture and black beau­ty enthu­si­ast. bell hooks’ hair twin…

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189 Comments on "Tyra Banks’ “Type F” Website Pushes Bad Natural Hair Advice?"

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Why is the site even named “Type F”? Am I miss­ing some­thing here?


Type fierce, I believe

I’d like to add some com­ments in the hope that the Type F staff is pay­ing any atten­tion at all.  I’m a white hair­styl­ist. I was lucky enough to have a black instruc­tor for part of my school­ing and learned more than most white peo­ple about african-amer­i­can hair. Though I was too late to see any of Joann Robertson’s videos, I read enough com­ments to be hor­ri­fied at what she did to her hair.  As I con­tin­ued read­ing com­ments and arti­cles, I watched some of the oth­er videos that are avail­able on the Type F web­site, for both cau­ca­sion and african amer­i­can… Read more »

[…] fraud.  One is guilty as charged, while the oth­er seems to be the vic­tim of fraud her­self.    Black Girl Long Hair, broke the sto­ry of how Tyra Banks’ Type F web­site was run­ning a slew of dread­ful how-to […]


Here is an Op-Ed I wrote on this whole mat­ter. Your site is men­tioned as the source.

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If you desire to increase your expe­ri­ence just keep vis­it­ing this web­site and be updat­ed with the newest infor­ma­tion post­ed here.


Inter­est­ing blog post — cheers. I felt your blog is tru­ly enter­tain­ing. I look for­ward to see even more very soon.

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It’s real­ly a great and use­ful piece of info. I am sat­is­fied that you just shared this use­ful info with us. Please stay us up to date like this. Thanks for shar­ing.

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Valu­able infor­ma­tion. For­tu­nate me I found your site by chance, and I’m stunned why this acci­dent didn’t took place in advance! I book­marked it.

[img[/img] I enter a hor­ri­fy­ing rela­tion­ship (mentally/physically/verbal). I had my first child at the time. I ran away from the abuser. I noticed right away, I start­ed to lose my hair rapid­ly. Today, I do not have any hair. It is upset­ting. But, I have my life. And, I do what­ev­er, it takes to make myself look like a Mod­el. I have been hap­pi­ly mar­ried to a gen­tle­man, kind, love­able, great provider and loves to dance. Now, I nev­er think about the loss of my hair. Because, I have found my hus­band, who loves me for ME.….THE BAY AREA.
Just as I am

You’re just BEATIFUL!
Not only the way you look, but that you brave­ly escaped an unac­cept­able sit­u­a­tion, wel­comed a good man into your life, and, instead of let­ting hair loss crush you, you made adjust­ments and kept it mov­ing!
You’re hap­py. That’s inspir­ing.
I’m glad I read your post.
God bless you and your fam­i­ly.

Ethan Rapalo
The Emmy award nom­i­nat­ed Tyra Banks Show will soon be head­ing to the east coast after spend­ing its first two sea­sons out west. The Los Ange­les based pro­gram will be tap­ing sea­son three at the Chelsea Tele­vi­sion Stu­dios in New York. This move is like a home­com­ing of sorts for the for­mer super­mod­el. New York has always been con­sid­ered as one of the top fash­ion mec­cas in the world. It was a fre­quent stomp­ing ground of the for­mer cat­walk star dur­ing her mod­el­ing days. Banks was quot­ed as say­ing, “I’m thrilled to be mov­ing to New York… I feel con­nect­ed… Read more »
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mag­nif­i­cent pub­lish, very infor­ma­tive. I’m won­der­ing why the oppo­site spe­cial­ists of this sec­tor do not real­ize this. You must con­tin­ue your writ­ing. I am con­fi­dent, you have a huge read­ers’ base

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Do you mind if I quote a cou­ple of your arti­cles as long as I
provide cred­it and sources back to your weblog?
My web­site is in the very same niche as yours and
my vis­i­tors would gen­uine­ly ben­e­fit from a lot of the infor­ma­tion you provide here.
Please let me know if this okay with you. Thank you!

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