First let me say that I am gen­er­al­ly a huge fan of Tyra. But I was a bit sur­prised at this video from the YouTube chan­nel for her new Type F web­site. It amazes me that in an age of so many amaz­ing online nat­u­ral hair resources, con­tent like this is still pro­duced. Blog­ger Cas­sidy of the Nat­u­ral Selec­tion wrote the fol­low­ing open let­ter to Type F. Check it out:

Dear TypeF—

A friend sent me one of your recent­ly launched videos by styl­ist JoAnn Robert­son on how to style and care for nat­u­ral hair.  The first video I watched “How To Lay Your Afro Down” was pret­ty innocu­ous at first, but then the styl­ist-vlog­ger whipped out a pad­dle brush to “smooth” her hair and I cringed as I watched her brush the sur­face of her dry, kinky hair.


Because one of the most basic prac­tices of qual­i­ty nat­u­ral hair care is that the detan­gling and smooth­ing of nat­u­ral hair should be done with extreme care, using a speci­fic type of tool (prefer­ably a wide tooth comb or a speci­fic type of brush), on well mois­tur­ized hair so as not to break and dam­age the hair.

High­ly tex­tured nat­u­ral hair needs to be treat­ed with with par­tic­u­lar atten­tion in an effort to min­i­mize any poten­tial dam­age.  Unfor­tu­nate­ly your videos preach the exact oppo­site.  I know this because I just sat at watched many of them on both on your YouTube chan­nel and your TypeF web­site.  I sat in absolute shock as I watched your styl­ist put direct heat on her hair with a curling iron for a rec­om­mend­ed “60-sec­onds”, use a fine-tooth comb to tease her hair to cov­er up a “notice­able part”, and com­plete­ly ignore all fun­da­men­tal men­tion of mois­tur­iz­ers, con­di­tion­ers, and pro­tect­ing the integri­ty of nat­u­ral hair.

As a hair blog­ger and vlog­ger, I spend a lot of my per­son­al time ded­i­cat­ed towards edu­cat­ing peo­ple about nat­u­ral hair care, specif­i­cal­ly QUALITY nat­u­ral hair prac­tices.  Unfor­tu­nate­ly your video series on “afro hair” -fea­tur­ing a styl­ist who has obvi­ous hair dam­age to begin with along her edges, which is like­ly caused by longterm wear­ing of weaves, braids, and wigs- is seri­ous­ly mis­guid­ed in pro­vid­ing qual­i­ty edu­ca­tion to a grow­ing com­mu­ni­ty.  What is more is that your videos could actu­al­ly be extreme­ly detri­men­tal to those attempt­ing to learn about nat­u­ral hair care because many of the prac­tices demon­strat­ed in them could cause seri­ous, irrepara­ble dam­age to the hair.

I strong­ly sug­gest you to pull the videos, edu­cate your­selves about qual­i­ty nat­u­ral hair care, and re-shoot the series. There is a won­der­ful­ly wide world of high qual­i­ty nat­u­ral hair styl­ists, prac­tion­tion­ers, and man­u­fac­tur­ers who could help you.  I would per­son­al­ly be hap­py to con­nect and guide you to key indi­vid­u­als in the nat­u­ral hair com­mu­ni­ty who could assist you in cre­at­ing a qual­i­ty pro­duc­tion.



Founder + Edi­tor

If you want to encour­age TypeF to REMOVE-RESHOOT-REPOST the­se nat­u­ral hair videos copy and paste the below text to the TypeF Youtube Chan­nel!

REMOVE your afro hair videos -RESHOOT the videos with qual­i­ty con­tent – REPOST the new vids and ensure that the #nat­u­ral­hair com­mu­ni­ty is as healthy as it can be!

Bet­ter yet— leave your own com­ment if you feel so inspired that lets TypeF that we deserve bet­ter con­tent and know they can deliv­er!

Ladies, what are your thoughts on all this?
For more of Cassidy’s writ­ings, check out her web­site Nat­u­ral Selec­tion.

Black Girl With Long Hair

Leila Noel­lis­te, founder of Black Girl with Long Hair (April 2008). Social media, pop cul­ture and black beau­ty enthu­si­ast. bell hooks’ hair twin…

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189 Comments on "Tyra Banks’ “Type F” Website Pushes Bad Natural Hair Advice?"

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Misha J

I post­ed so many com­ments on those videos! and I felt bad because i nev­er like to post bad com­ments on videos but that was just terrible…theres a lot more peo­ple in the nat­u­ral hair com­mu­ni­ty that should have a license before her. I cant believe this it was hilar­i­ous but sad at the same time.


This is ridicu­lous! Its like some white wom­an that does not under­stand the tex­ture of black hair made up!! INSANE!

Misha J

I think white wom­en know more about black hair than her lol like seri­ous­ly!


She is clear­ly not a Nat­u­ral Hair Styl­ist!!!! My head hurts from watch­ing, my strands are try­ing to run the oth­er way from this.


Even the videos list­ed on Tyra’s site are horrible…nevermind. I think Im just miss­in the point of Zea’s post??? O_o


Ladies, If you look at the name for the youtube chan­nel of the videos post­ed above, it says “Type F”… how­ev­er, if you fol­low the link to Tyra’s “Type F” youtube page that’s pro­vid­ed in the first para­graph of this arti­cle, you’ll see that the name of that chan­nel is “Sig­na­ture Series”. SIGNATURE SERIES is the offi­cial name for Tyra’s Type F, but the Type F that is list­ed above is obvi­ous­ly some type of spoof that it try­ing to put the poor girl in a neg­a­tive light.


If you go to the Type F web­site you will see that the above video (and lots more with that lady) is fea­tured under Hair Care Videos.

Yolande Vicks

Okay, It’s you guys’ fault, you have NO SENSE OF HUMOR! This is satire. You know, we nat­u­ral­is­tas, have a bad rep for being too seri­ous about our hair, and our videos/blogs/advice. Tyra just want­ed to bring some humor. Right?! Oh God, Please tell me, I’m Right! Right?!


Okay, my biggest pet peeves with jokes is when its POORLY EXECUTED. I would have loved to laugh at this, but where was the punch line? LOL. If peo­ple had to fig­ure out whether it was a joke or not…then it was done poor­ly. I don’t feel like some of us don’t have a sense of humor. This joke just feel flat and over my head.


The post on using mayo men­tions “smelling like a sand­wich” as if using mayo is THE way to mois­tur­ize your hair. No to the lady with the orange weave telling folk how to do hair. That entire site just shows that Tyra has no clue in regards to hair care.


As my late Bahami­an grand­moth­er would have said of Cas­sidy, ‘Good for she’. I also love Tyra and believe she will do the right thing after read­ing Cassidy’s open let­ter.

Slow Strut, Rouge Lips — Not Just a Fash­ion Blog


It’s a sur­prise that home­girl even has hair on her head. Poor hair! I too, had to learn the hard way…but at no point was I doing hair tuto­ri­als! I thank God that I found BGLH, I’m lov­ing my jour­ney!

Kelsey R

This is absolute­ly hor­ri­ble. And I agree with JP23 I would nev­er take advice from her. Her hair looks dam­aged and hear­ing the brush again­st the hair sounds like death. I weep for any wom­an who attempt­ed to repli­cate this fool­ish­ness!


her edges ugh­hh! #yikes


::GASP:: I…can’t deal.


WOW…well, I don’t think it’s a joke. She’s clear­ly fol­low­ing her own advice…that’s why she doesn’t have any edges!! SMH!!!!!!!! How dumb…

Is she out of her mind?!? All the brush­ing, pick­ing, rak­ing she’s doing on her incred­i­bly dry, dam­aged look­ing hair it’s accom­plish­ing noth­ing but mak­ing her look like a fool. Her edges are so ragged they’re laugh­able. Those are some of the crap­pi­est “hair­styles” I have ever seen. An ama­teur on youtube can do a mohawk a mil­lion times bet­ter. As for the scarf tur­ban wrap thing a ma jig­gy, if I wan­na look like Aunt Jemi­ma while clean­ing up my house (cuz that’s the only place that ‘style’ would be going), I don’t need a video for that.  If she’s… Read more »

+1 @ your last state­ment, Erika!


OOMGGGGGGG this HAS to be a JOKE.…all im hear­ing as she’s brush­ing is CRXXXX CRXXXX CRXXXXXXX!!!! im cring­ing think­ing about my hair even being that dry and then attempt­ing to brush it.…LOOOOOOOOOL.…


That pad­dle brush ish looks so painful I cringed. This has got to be a joke.


ummmmm.…her brows are nice!! lol

I thought it was a joke too, so I went to Tyra’s web­site to see if the videos were upload­ed there. They were. I looked at oth­er videos on the page to see if all of the videos were sup­posed to be a joke and the oth­er video I watched was com­plete­ly nor­mal. I saw three dif­fer­ent black styl­ists talk­ing about dif­fer­ent hair. I only watched two of them but they were both RIDICULOUS. The black styl­ist that talks about relaxed hair had the worst weave I’ve ever seen. I thought the videos were hilar­i­ous because of how ter­ri­ble they looked,… Read more »
Carmel Stacks

This had an “In Liv­ing Col­or” ring to it.

Yolande Vicks

OMG!! I said the SAME EXACT THING! This looks like a clip from In Liv­ing col­or! Lol


Lmao, yes it did! As i sat look­ing try­ing go fig­ure out why the heck she was cho­sen. her hair looks hor­ri­bly dry and dam­aged and she has the audac­i­ty to do a video! The above com­menter was right, she shoul­da left the scarf on!


Did you see the one for going to a wed­ding? You would just be speech­less. I guar­an­tee it!

Tara Melissa

Wow. Ain’t that a shame.

Tara Melissa

Also, con­sid­er­ing all of the hilar­i­ous com­ments at the fact that her videos are uni­ver­sal­ly panned (look at the thumbs up/thumbs down ratio!) I would hope a fledg­ling nat­u­ral would not see her as an expert in the field


Uuuh­hh.… This looks like a joke. She can­not real­ly be seri­ous.

Pink Panties & Leopard Lipstick

The first video was enough! After watch­ing her brush her hair and see­ing the hairs on my arm stand up I COULD NOT bare any­more! This is just ridic!

I will def sup­port this cause!

For shame Tyra! For shame!


I was cring­ing all trhu the first video…hearing the noise that brush was mak­ing while she was rak­ing it thru her hair was just awful!! I refuse to watch oth­er videos from that hair “styl­ist” b/c I am embarassed for her…smh


A hair­styl­ist?!?! Come on! This has to be a joke. If not, Johane I offi­cial­ly fire you from You Tube. This is real­ly real­ly BAD advice.


And THAT my friends…is nat­u­ral hair care on acid.

thank you.




ok i know this mat­ter isnt fun­ny AT ALL but i can­not help but keep laugh­ing at all the com­ments under the videos on the web­site and well as here smh & LMFAO i tru­ly hope TYPE F gets the mes­sage


I think this is sup­posed to be a joke or satire. It’s not real.


The before look was bet­ter than the end look O.o O-K. Epic fail!


GTFOH!!!!! this is a joke and they need to stop


she shoul­da just left the scarf on her head.…
her hair sound­ed so crispy when she was brush­ing it, i could feel its pain.


I went to the site and typed in “afro”.…..unreal. Im shocked.


I know right? Where the hell are they get­ting the­se peo­ple and why do they insist on wreck­ing their hair by dry styling? Seri­ous­ly?!?!

I can just imag­ine now how some high end styl­ist is going to think this is what you do to black hair because they saw it on a Tyra video…


= (

gs, I could not stop watch­ing the­se videos!!!! UGH at all of them, LOL


I watched a few of her videos and I’m still not 100% sure that this isn’t sup­posed to be some sort of joke. 

Her hair looked the same in all of the videos. 

I real­ly hope no one takes her styling advice. Shame on you Tyra.


Why would you want to do that?


TYPE FAIL! Ok Im done!


This is so bad. Yes her hair­line and hair do not scream “lis­ten to my hair advice”. She had the nerve to pose at the end like she was doin it…unreal! “Put your afro down” lady, our hair isn’t a dog! This is beyond bad and Tyra has to do bet­ter. Im just mad because new nat­u­rals might stum­ble across this and dam­age their hair try­ing the­se “tips”.…UGH!