Does Ovation Cell Therapy Live Up to the Hype?


By Audrey Sivasothy, author of The Science of Black Hair: A Comprehensive Guide to Textured Hair Care

Ovation Cell Therapy is a popular hair care system that has a strong advertising presence all over the airwaves. Each ad features a handful of women raving about Ovation Cell Therapy’s ability to grow their hair thicker, stronger, faster, and longer. But are these claims true? Does Ovation Cell Therapy work? For two months, I’ve used and reviewed the following Ovation Cell Therapy products: Ovation Cell Therapy, Ovation Color Therapy Shampoo & Ovation Creme Rinse.

The Products

The Ovation Color Therapy Shampoo is a fragrant, cool blue colored shampo formulated for color-treated hair, which means superior conditioning for any hair type. These types of formulas work really well for chemically relaxed hair which often suffers from the same types of porosity and protein loss issues that colored hair faces.

The Ovation Cell Therapy is the heart of the system and is often where the system draws occasional criticism for its claims to “accelerate hair growth and reduce breakage and hair loss.”

The Ovation Creme Rinse is a creamy, light weight conditioner formula that does an excellent job of smoothing and detangling the hair.

Before I started using the Ovation Cell Therapy (OCT) System, I clarified my hair with Pantene Purity Clarifying shampoo to remove any old and lingering product residue. I used the system in the recommended order: the Ovation Shampoo, the Cell Therapy, and the Creme Rinse. For the first 3 weeks I used the system exclusively, save for a daily moisturizer and oil.

Though the system offers great moisturizing support, it is primarily a strengthening system. This means that with each use, the system’s hair ruggedizing qualities eventually began to outweigh the hair’s natural elasticity. The result? Protein overload. My hair began to feel tougher than I liked and begin to show some early signs of protein overload breakage. I quickly rotated in some heavy duty moisturizing products (Kenra) to balance the OCT’s high protein profile. This moisture infusion immediately got my hair under control. My suggestion is to use the Ovation in conjunction with a more moisturizing system to balance its superior hair strengthening and thickening attributes to avoid hair breakage.

It’s important to always take note of the strengthening vs. elasticizing nature of your products to avoid unnecessary breakage, and once I worked the OCT into a basic balanced regimen my results were very, very good. The products detangled my hair very well, and my hair felt soft and strong long after it dried which can be the deal breaker for conditioners. They’ll leave your hair feeling nice and slippery (while wet) and then crunchy and hard when dried! Not Ovation!

Stronger hair?

Yes. If stronger hair is your goal, then you’ll definitely find it with Ovation Cell Therapy. Used together, the shampoo, conditioner, and creme rinse will infuse your hair with strength you never imagined.

Thicker Hair

Ovation Cell Therapy thickened my strands on the first use. I could feel the texture of my hair improving with the product as I used it over the weeks. It is very similar to most protein rich conditioning systems that deposit large proteins on the cuticle and give the feeling of thicker shafts.

Longer Hair?

The jury is still out on this one. The exact mechanism by which Ovation “lengthens” the hair is still unknown. I have not noticed any accelerated hair growth during my 2 months of use.


The major obstacle for widespread use of this system is its prohibitive price. Though the samples I received were free, I could not help noticing the invoice for the products listing the price I would have paid on the general consumer market. The price for the 12oz shampoo and creme rinse each cost about as much liter sizes of my favorite salon shampoo and conditioners. The treatment, the Cell Therapy, provided the most sticker shock. For current pricing of the Ovation Cell Therapy system please visit:, and check out the Ovation Store.

Ladies, have you tried Ovation Cell Therapy? How did it work out?

Audrey Sivasothy is a Houston-based freelance writer, health scientist and author of The Science of Black Hair: A Comprehensive Guide to Textured Hair Care (available on & Barnes&

For more insight from The Science of Black Hair— relaxed, natural or in between, visit us on the web and on facebook & twitter.

Black Girl With Long Hair

Black Girl With Long Hair

Leila, founder of Black Girl with Long Hair (April 2008). Social media, pop culture and black beauty enthusiast.

39 thoughts on “Does Ovation Cell Therapy Live Up to the Hype?

  1. I am really enjoying the theme/design of your web site. Do you ever run into any internet browser compatibility issues? A small number of my blog readers have complained about my website not working correctly in Explorer but looks great in Safari. Do you have any solutions to help fix this problem?

  2. Pingback: Descriptions | Restore Your Hair

  3. BGWLH Can you repost this blog? I would love to hear recent results from ladies who used this product (ovation cell therapy) Thank you

  4. I’ve been using Ovation for 3 months now and have been measuring my hair weekly to see if my hair is growing any faster. for the first 2 months my hair was growing an inch a month. (sometimes a little more) which is pretty fast because on average it takes 2 months for hair to grow an inch.

    In this last month my hair has been growing about 1/2 an inch a week. (give or take a little) therefore my hair had grown about 2 inches last month.
    Since I’ve started using Ovation, my hair has grown a total 5 inches in 3months.

    This is just my personal experience and I think it just varies from person to person on how effective it is. I’ve heard from friends that it didn’t work for them but so far it’s working great for me.

  5. Ovation has definitely strengthen my hair and has help it to grow. I’ve used it for about 9 months and my hair has grown about 5-6 inches. When I stopped using it for just a little bit, my hair texture started to change and my hair did not grow as much. I absolutely love it and will continue to use it.

Leave a Reply

Your email address will not be published. Required fields are marked *