*Prepared for BGLH by Meosha Tall of 1MeNaturally


Introduce yourself!
Jouelzy —- the great white land of suburbia, Delaware.

Why did you make the decision to go natural?
I didn’t really “go natural” I just wanted to try a new look by shaving my head into a caesar. That was the 3rd time I shaved off all my hair. The first two times I was actually trying to go natural. The first time I thought I was doing something wrong because my “new growth” just wasn’t acting right. The second time, I thought I could train my hair into being curly — because that’s what I thought natural hair was suppose to be, curly. And the last time, I just wanted a caesar with designs in it; blame it on just moving to Brooklyn. Once I got some length I started putting various weaves and braids in and forgot about my real hair. So as far as being a natural who actually embraces her hair — I would say 1.5 years.

How would you describe your texture?
I have coarse 4C hair with some other textures in the back, but I largely identify as 4C. It’s somewhat dense. For me the hair typing system is a beginners marker to help them begin to learn about their hair, but it’s nothing to get too attached to. I know I have a texture that’s not widely represented so I use 4C as a marker so I’m easier for people to find on YouTube.

Describe your styling regimen over the course of the month.
I enjoy switching up my look and I think hair is a mode of expression. I style often because I can and I like to — and because I have a YouTube channel that I try to upload one video a week to. I love curls, like most of us. So I do a lot of curly styles, and because of that I’m styling my hair 2-3 times a week. I’m always looking for a new way to curl my hair (it’s why I have a curl series!!!), whether it’s different curlers or techniques, I’m trying something new on a weekly basis when my work schedule permits.


What does wash day look like for you?
Well depending on what products I have obliged myself to review or what style I decided I was going to record a video on, that usually shapes my wash day. Once a week I have a thorough wash day and then when I can get it in in the middle of the week I’ll do a refresh wash by just co-washing my hair. On the wash day I’m always trying something new, whether it’s a deep conditioner (I DC weekly during the winter) or a DIY cleanser/conditioning treatment. I’m doing something that requires me to mix some products together. I always steam. I LOVE steaming my hair as part of my conditioning process. I use my Q-Redew steamer a lot. If I need to clarify my hair, which I do once a month I’ll use Carol’s Daughter Rosemary Mint Shampoo or As I Am Cleansing Conditioner depending on my mood.

Describe your favorite go-to hairstyle for days when you don’t have a lot of time to style.
I love big hair, so I can get almost any style to work with a few bobby pins because I want my hair to be big and obnoxious. Bantu knot outs are my usual go to. Some times I throw some perm rods in for 30 minutes, just to add some type of definition. My Honeychild Type 4 Hair Creme is a great moisturizer that allows me to do these last minute styles without it turning to complete frizz. For whatever reason if I have that in my hair, I can get away with 30 minute rollers that look decent.

How do you combat shrinkage?
I embrace it. That’s the biggest thing with coarser textured hair. Embrace the “flaws” like shrinkage and frizz otherwise you’re going to have unrealistic expectations. I know if I style my hair on anything more than slightly damp hair (if I can actually get it to dry) I’m going to have really tight curls/shrunken styles. But it’ll stretch throughout the week as the curls drop or if it’s a style I redo every night, that’ll stretch it out too. I don’t combat it. I work with it. There’s a plus to shrinkage. Even if your hair looks shorter because it’s densely compacted it will appear thicker/fuller. I prefer a full look over a longer look.

What are some of your problem areas (if any) that require special care and attention?
The back middle of my head is a pain in my right side. It has the nerve to try and be curly when the rest of my hair is a z pattern. And who has time to section their hair and apply completely different product to one section of their head that just wants to be different? Chile cheese. On a serious note, I just try to be gentle all around with my hair, patient and manage my time better when it comes to doing my hair, so I’m not pulling a rush job.

What are 2 do’s for your texture?
Detangle, detangle and detangle. It’s a never ending process. Wash, detangle, condition, detangle. With coarse hair that wraps around itself and has no sense of uniformity, I have to be very careful with detangling my hair to help minimize breakage, tangles and knots that cause breakage. And obviously moisturizing. It’s something I do often, depending on the style, at the very least every other day. After every wash I do the LCO (leave-in water based product, creme product, oil/butter) to moisturize. Then I’ll spray my hair throughout the week. For curly styles I love Alikay Naturals Loc Butter and Entwine’s Hydrator. For all around styling, when I’m being super lazy, Shea Moisture products are the best. They can be overpowering, but that works in your favor if you want to moisturize your hair one day and not worry about it for most of the week.

What are 2 don’ts for your texture?
Being impatient and over thinking the process. I get a lot of questions on my YouTube channel that really make me furrow my brow, like huh? But I understand that there isn’t a lot of representation for 4C/Coarse hair in the media to begin with. We all watch these girls with big curly hair or hair that has a lot less kink then ours and we start thinking our hair is the impossible texture to deal with. We set unrealistic expectations on ourselves and we get so caught up in the have-not side of things. And then every time we go to style our hair, the first thought is “this isn’t going to work cause my hair is….”, you’ve already over complicated the situation. Know that it’s going to take more then some light leave-in or gel to moisturize your hair and that you have to MANIPULATE your hair into a curl, because you DO NOT have a curl to DEFINE. Accept it and make it do what it do. Yes you will have to style your hair more often, because of your moisturizing needs you hair doesn’t hold curls as long as others, but if you embrace your hair you will open yourself up to a whole new world of style options. 80% of your style is confidence. People perceive you how you perceive yourself, so don’t box yourself in with expectations that don’t fit you. I might think that my hair looks horrible, but there’s someone out there wishing they had my hair.

Is there a blog/webpage where we can find you?
www.youtube.com/jouelzy, www.blackhairkitchen.com and my IG: http://www.instagr.am/jouelzy.


Just another lover of natural hair and expression.
- Style Icon Coordinator for BGLH

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40 Comments on "Jouelzy // 4C Natural Hair Style Icon"

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I been natural for almost 3 years and at first i was almost thinking about giving up because i have coasre hair and i was unsure what to do.. now i am glad i didnt


I have 4c hair, and I’ve started using Wen. It’s expensive but a GENIE on my hair! There are certain varieties of Wen that have the moisturizing capacity to tame my locks, as well as a styling stick that I LOVE. I don’t use the stick often because of the price for the amount, but I actually have my (teeny tiny) curls when I use it. I’m experimenting more with it, but so far, I’m in love 🙂


[…] We featured Jouelzy as a style icon in February. Her Youtube channel is dedicated to showing how to style and care for 4C hair, and includes helpful tips on how to install weaves without damaging your edges and how to select good quality weaves. Check it out: […]


[…] featured Jouelzy as a style icon in February. Her Youtube channel is dedicated to showing how to style and care for 4C hair, and […]

Hi Jouelzy! I love your hair. Girl that face and lips? You are just too much=) You are however spot on with your philosophy on 4c hair. I’ve been natural since the late nineties… just out of high school. I always just wore blow outs from the Egyptians, sew ins and different braid styles. It wasnt until 4 or 5 years ago that I started to experiment with curly looks. I went thru the motions of buying curl defining creams, wetting my hair then using curl enhancing products to no avail. Then I finally realized that my hair was incapable… Read more »

I just love you for this post. 4C girls are so underrepresented.


I love her hair and she is beautiful!! She is definitely my natural hair icon <3

Betty W

I love her insights on 4c hair. I also had un-relealistic expectations when I started learning how to take care of my natural hair. I like that the shrinkage actually created the appearance of volumne. Never thought about it that way. I now understand that frizz is a part of 4c hair, especially when it grays. My hair is super, duper crinkly, but I’m learning to love it. Thank You. I love Jouelzy’s story.
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Beautiful hair and face! And has anyone ever told you that you look like you could be related to Nikki Mae (natural hair vlogger)? You all could pass for sisters! ;0)


I like her channel, visit it all the time. Informative, to the point and slick production. It’s rare to see 4cs doing that. 4cs don’t see the demand for our hair on youtube so the majority of 4cs on youtube don’t seem to invest in the equipment or production that makes YT videos more watchable. It’s always the 4a, 3c and looser curlies who have high quality videos. Definitely enjoyed what Jouelzy had to say. I find Tina Smith so repetitive. I read what she said and she doesn’t have a point, she just loves ranting.


I love this interview, it is the realest.I bought curlformers right after watching your curlformer video…keep it up girl!


I love your confidence Jouelzy.

And I’m totally feeling you about that curly patch.
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[…] Read this article: Jouelzy // 4C Natural Hair Style Icon | Black Girl with Long Hair […]


Jouelzy on black girl long hair! YAY! I’ve been watching her videos on youtube for a long time. She helped prove that our 4C hair with the right care and style can look like looser hair types. Congrads Jouelzy! Represent that beautiful 4c hair!


I loovvee her Youtube channel. She was one of the first women to show me that I can put curlformers in my head and have swag all day. 🙂

Josephine Odion

We pay too much attention to hair types. If she says her hair could be 4c we shouldn’t be disagreeing with her & make it a big deal. My hair is 4c but you wouldn’t think so if you saw it in a twist out or curled up & about. The point is, have/maintain healthy hair, embrace it & rock it as you feel.


I love that she looks for different ways to curl her hair! She seems like she might use curlformers? I’m a big fan of the big ringlet curls on natural hair. So pretty. Natural hair is versatile, there is absolutely nothing wrong with seeing what it can do!


I do, I just did a video on curlformers. Love them. Thanks!

Miss Lyricist

Obviously a hater woman met up with a hater dude and had a hater kid. We now know that hater kid’s name was Tina Smith. IJS. Why be so negative? Move on. No. Really move with your whole life because if you have that much salt for a blog post, one can only imagine what other baggage you have. #facepalmmoment


Best write up ever! That’s what I call “real talk!”



I know it is Tina Smith but I have to agree with her. The interview is a contradiction. One minute she is saying she loves 4c hair, the next minute she is manipulating her hair in search of the holy grail of curl 90 to 100% of the time. 4c is fabulous as is. You do not need to try to manipulate it and make yourself sick trying to create type 3 curls. If type 3 hair girls are not spending the majority of their time trying to create type 4 texture, there is no need for me to spend… Read more »

I’ve seen her videos. That hair is 4C and she rocks it…because why wouldn’t she *shrug*


oh gosh…really…its hair relax…if that’s the curl pattern she identifies with so be it…that’s not the really the point… its about taking care of her natural care and embracing her hair regardless of the texture/curl pattern whatever..


She has a point, but people will hate on the comment because she’s Tina Smith…however, if you read properly she’s got a valid point


If not for the many typos, run-ons, and seemingly angry tone maybe we could “read it properly”.
Sorry sister :-(.


love your hair


Beautiful styles!


Good interview. She’s right make it do what it do and love the hair you have. I like her you tube page. I stumbled upon it last year.


shes sooo pretttyyy! stealing some of these styles! but idont think shes 4c she has a curl maybe shes a 4b


I think she knows her hair best 🙂 Depending on what I put in my hair I have exact the same “curl” when my hair is wet and believe me I’m a 4c all over. There are all kinds of 4c’s. You’d be surprised to see what kind of styles I can pull of with my 4c. My sister is 4c as well and her hair behaves differently to the same products. Beautifull lady, happy to see a 4c!


I’m subbing to your youtube channel now sis.


I love her and get self-satisfied smile. You go girl!!


Joulezy said, “But I understand that there isn’t a lot of representation for 4C/Coarse hair in the media…” I just want to point out there there is a difference between 4c or tightly coiled hair and course hair. I often find those with tightly coiled hair have some of the softest hair.

Patricia Kayden

“The great white land of surbubia” What does that mean??????


She lives around a bunch of white people in the suburbs

Patricia Kayden

“..a bunch of white people..” we need to drop the racial connotations,


Realy!!??!! We’ll do that when they stop using racial connotations. Since that ain’t happening, its open house!!!


Should be “Really…”


Beautiful girl, beautiful hair! This is the best hair icon interview I’ve read.