Au-Naturale-Group-Pack-Shot-600x428

I spend a lot of time in Sally’s. In Tar­get. In Ulta. In beau­ty sup­ply stores in gen­er­al. If a store has a hair aisle, I’m on it. Per­haps you’ve noticed that stores are crop­ping up with “Nat­ur­al Hair” sec­tions on their aisles. It’s been a long time com­ing… start­ed from “Eth­nic Hair” now we here! Hair­care for Black women has been a boom­ing indus­try for decades. In fact, we spend mil­lions of dol­lars a year just to keep it look­ing right and tight. Over the past 6 years, we have all wit­nessed the pop­u­lar­i­ty of nat­ur­al hair soar — and the sub­se­quent decline in the prof­itabil­i­ty of perm kits. The dip in sales of relax­ers and relat­ed straight-hair prod­ucts coin­cide with the rise in pop­u­lar­i­ty of nat­ur­al hair prod­ucts, blog­gers, and vlog­gers.

 

There’s noth­ing like a pinch in the pock­et that makes an indus­try lis­ten. Here are a few lines known for their relaxed prod­ucts that have rolled out nat­ur­al lines in an effort to win you back:

 

1. Nat­u­ral­ly Silk Ele­ments

Silk Ele­ments, wide­ly known for their relax­er and heat straight­en­ing line rolled out a nat­ur­al hair line recent­ly. Their line includes Moist Cream Sham­poo, Deep Nour­ish­ing Con­di­tion­er, Leave-In Con­di­tion­er Cream, Curl Defin­ing Pud­ding, and Curl­ing Cream Gel. With all prod­ucts rang­ing from $8.99 — $9.99, this is gen­er­al­ly accept­ed as the stan­dard pric­ing for nat­ur­al prod­ucts. Silk Ele­ments got it right when they elim­i­nat­ed parabens, min­er­al oil, petro­la­tum and alco­hol. Where they missed the mark is not includ­ing the oils and extracts that most nat­u­rals need to have soft, mois­tur­ized hair. I don’t know about you, but if I’m pay­ing $10 for a “nour­ish­ing” con­di­tion­er, I am expect­ing some oils, vit­a­mins, a free cup of Star­bucks, or some­thing. I’m in no rush to try this line.

 

2. Dr. Miracle’s Curl Care

No longer do you see the hand in the mir­ror (fast for­ward to the 40 sec­ond mark), help­ing ladies turn their played out kinks into but­tery smooth straight hair. Dr. Miracle’s recent­ly decid­ed to help ladies embrace their nat­ur­al tex­tures, through a line includ­ing Soft Hold Creme, Weight­less Mois­ture Cream, Boost­ing and Defin­ing Leave-In Con­di­tion­er, Curl Friend­ly Blow Out Foam, and Strong Hold Gel. This line’s price point falls right in the typ­i­cal range — $8.99 — $9.89. Unfor­tu­nate­ly, many of the Feel It For­mu­la founder’s prod­ucts con­tain min­er­al oil — a red flag for many nat­u­ral­is­tas. What­ev­er nat­ur­al prod­ucts Dr. Mir­a­cle is deal­ing out of the bath­room mir­ror, he can keep. There are plen­ty of oth­er inex­pen­sive oils that work great on our hair, help­ing to soft­en, retain mois­ture, and nour­ish — min­er­al isn’t one of them.

 

3. Dark n’ Love­ly Au Nat­u­rale

Soft­sheen Car­son is def­i­nite­ly dou­ble-dip­ping in the nat­ur­al hair care pot. The Dark n’ Love­ly brand recent­ly launched their Au Nat­u­rale lineCurl Defin­ing Creme Glaze, Coil Mois­tur­iz­ing Souf­fle, 10-in-1 Styling Gelee, Sheen Seal­ing Nec­tar, Hydrat­ing Soak Sham­poo, Knot Out Con­di­tion­er, and a super cute prod­uct label (lol). Their prod­ucts are all around $9.99 each, again with­in that gen­er­al range. The sham­poo con­tains sul­fates, and is def­i­nite­ly not worth $10. Some of the oth­er prod­ucts con­tain iso­propyl (dry­ing) alco­hol which is a no-no for those with already dry tex­tures. If I do get around to try­ing some­thing from this line, it will only be the 10-in-1 Styling Gelee. I’ll pass on every­thing else. Bet­ter yet, I’ll just go for Soft­sheen Carson’s oth­er nat­ur­al line (told ya’ll they were dou­ble-dip­ping), Roots of Nature.

4. Motions Nat­u­ral­ly You

This line is cur­rent­ly on clear­ance at Sally’s. You can find most of the prod­ucts for $5 or less. I smell a repack­ag­ing and new prod­uct for­mu­la­tion com­ing soon. The perm-turnt-nat­ur­al line rolled out a Smooth­ing Con­di­tion­er, Mois­tur­iz­ing Cleanser, Radi­at­ing Gloss, Deep Con­di­tion­ing Masque, Hydrate My Curls Pud­ding, and Define My Curls Creme. Appar­ent­ly, Motions didn’t get the memo about the dif­fer­ent needs of nat­ur­al hair — their con­di­tion­er is ‘cone-heavy, and styling prod­ucts are based in min­er­al oil.I won’t be going after this line any­time soon. I’ll wait for the new stuff to roll out, and see if it is any bet­ter.

 

 

5. Sof n’ Free Gro Healthy Noth­ing But

The Noth­ing But line fea­tures a Clar­i­fy­ing Sham­poo, Heal­ing Mask, Cleans­ing Con­di­tion­er, Mold & Hold Wax, Pure Pud­ding, and Curl Wake-Up Spray. Just like every­one else, their prod­ucts are $7.99 — $10.99. With the excep­tion of two prod­ucts (Cleans­ing Con­di­tion­er and Curl Seal­er both con­tain min­er­al oil), Sof n’ Free got it right for nat­u­rals. The oils may not be as high up on the list as I pre­fer, and I’m a lit­tle con­cerned about the arti­fi­cial fra­grance, but there are some prod­ucts in this line that I would give a try. The oth­er bonus here is that Noth­ing But prod­ucts don’t con­tain any arti­fi­cial col­or­ing, which I total­ly respect. I per­son­al­ly find it awk­ward (and a bit alarm­ing) when hair prod­ucts are arti­fi­cial­ly col­ored. What are you hid­ing? I will def­i­nite­ly be pick­ing up the Noth­ing But Intense Heal­ing Mask on my next trip to Sally’s.

6. Design Essen­tials Nat­ur­al

There’s been a lot of buzz about the salon-lev­el line, Design Essen­tials. Of all the new lines that have rolled out recent­ly, theirs is eas­i­ly the most expen­sive. Their line touts a Mois­tur­iz­ing Con­di­tion­er, Curl Defin­ing Creme Gel, Curl Stretch­ing Cream, Curl Enhanc­ing Mousse, Twist and Set Lotion, Dai­ly Mois­tur­iz­ing Lotion, and a Curl Cleanser. Their prod­ucts start at $12.99 and go all the way up to $29.99. Their line is def­i­nite­ly nat­ur­al-friend­ly; not a min­er­al oil, petro­la­tum, or dry­ing alco­hol found in sight. The Curl Stretch­ing Cream is the $30 prod­uct in this bun­dle. If you’re tru­ly fas­ci­nat­ed with sweet almond but­ter (the base in this prod­uct), try Hairve­da Almond Glaze for under $10.

Well, it looks like many  relax­er-based com­pa­nies heard the demands for nat­ur­al hair prod­ucts loud and clear — from gen­tle cleansers to hold and styling prod­ucts. Appar­ent­ly, some of them haven’t ful­ly got­ten the mes­sage that there are cer­tain things nat­u­ral­is­tas don’t want to see in their prod­ucts. But at least they are head­ed in the right direc­tion (so they can take all of our mon­ey, haha). What oth­er straight-hair lines have you seen go nat­ur­al recent­ly?

For more from Christi­na check out her blog, The Mane Objec­tive. You can also find her on Insta­gram and Face­book.

Christina Patrice

Born, raised, and liv­ing in Los Ange­les, Christi­na is BGLH’s res­i­dent tran­si­tion­ing expert and prod­uct junkie. In addi­tion to lov­ing all things hair, she is a fit­ness novice and advo­cate of wear­ing san­dals year-round. For more infor­ma­tion on tran­si­tion­ing, nat­ur­al hair, and her own hair jour­ney, vis­it maneobjective.com. Or, if you like pic­tures fol­low Christi­na on Insta­gram @maneobjective.

Leave a Reply

122 Comments on "6 Relaxer Lines that Have Gone Natural: How Their Products Stack Up"

Notify of
avatar
Noire Reine

Anoth­er new line is http://www.Sheabotanica.com They have a Face­book page and can be pur­chased on etsy too.

mangomadness

I would not use a prod­uct from a com­pa­ny that makes relax­ers — clear­ly they don’t val­ue kinks and coils.

I’ll stick to Black owned nat­ur­al hair care lines. Shea Mois­ture is my fav and I’d like to try Oyin Hand­made.

P.S. Side eye to Can­tu Shea But­ter hair care prod­ucts — I saw how they copied Shea Mois­ture ingre­di­ents and names in their “Can­tu for Nat­ur­al’ Hair” line.

Monique
I can’t remem­ber who asked about black owned nat­ur­al hair lines but here are a few Mainelement:Love, her prod­ucts are awe­some (I love, love, love her Shea Smooth­ie for my corn­rows) and she is also a per­son­al friend. Curls of the World is anoth­er awe­some com­pa­ny, they have a shop less than 5 min­utes from my house and their dai­ly mois­tur­iz­er is the best. The oth­er one that I know of is The Good Hair Shop. They have won­der­ful qual­i­ty prod­ucts as well. (all of these busi­ness­es have web­sites and face­book pages)  I per­son­al­ly would not use any of the “main… Read more »
Leslie Mac

I have tried the Motions line — it is hor­ri­ble. Would NOT rec­om­mend.

But I love the 10-in-1 Styling Gelee by Dark n’ Love­ly Au Nat­u­rale, it is real­ly great. A lit­tle goes a long way & it is the right bal­ance between mois­ture & hold, espe­cial­ly for twist & coil outs.

One oth­er new line is Pan­tene Pro-V Tru­ly Nat­ur­al, while not a “relax­er” com­pa­ny, it was def­i­nite­ly not cater­ing to nat­u­rals until recent­ly — not a big fan of this line either, heave residue left on my hair with all the prod­ucts.

Candice

I’m real­ly not try­ing to sup­port these john­ny-come-latelys. I’d much pre­fer to see Shea Mois­ture and Carol’s Daugh­ter put these com­pa­nies out of busi­ness.

Cece Danielle

Yeah I agree with most of the reviews. I’ll stick to my Shea mois­ture, because of the rea­sons above and I keep think­ing that some­one might put a relax­er in one of the prod­ucts I buy and label it as some­thing else lol, it’s far fetched I know. Also, I can’t stand how some of these brands still sell relaxer/have sold it in the past?! I under­stand it’s all about the mon­ey, but they’re not get­ting mine.

Shahidah
I think the line I’m most pissed off with is Dr. Mir­a­cles. I too remem­ber those com­mer­cials with the wild head and mir­ror then the glo­ri­ous straight hair rever­sal. When I saw their prod­ucts in the store for nat­ur­al hair I did buy them but when I got home I read the ‘sto­ry’ behind his nat­ur­al brand about his sis­ter try­ing for years to find a prod­uct to enhance her nat­ur­al curl and he promised her that one day he would find some­thing for her. That pissed me off and have not bought anoth­er prod­uct since…so how come this nat­ur­al… Read more »
LBell
THANK YOU. Glad some­one else remem­bered those ads. For them alone I won’t buy any­thing labeled Dr. Mir­a­cle. As for the rest of the prod­ucts, the only one I’ve tried is the SofN­Free Noth­ing But Pure Pud­ding. I was very pleas­ant­ly sur­prised by it. It sort of reminds me of Miss Jessie’s Curly Pud­ding but unlike MJCP it doesn’t have min­er­al oil in it. It does have cones though which I found fun­ny :) but my hair likes cones so I was fine with it. I’m not mad at these com­pa­nies (except Dr. Mir­a­cle, lol) for jump­ing on the nat­ur­al hair… Read more »
anewmeep

Oh yes I remem­ber those com­mer­cials too, it’s crazy. Hope­ful­ly in the future we’ll be see­ing black women in hair com­mer­cials flip­ping their afros with a smile on their face instead of scream­ing in the mir­ror when they have an afro and run to get it straight­ened. smh, The nerve.

Shahidah

I’m sure you will be in that pack!

Cleo

Lmao he prob­a­bly doesn’t even have a sis­ter! And his com­mer­cials were straight trash ugh.

Shahidah

Cleo he prob­a­bly doesn’t. not to men­tion that if he did he was mak­ing her feel like crap for years with those com­mer­cials and his ‘beau­ty’ belief in straight hair…

LaNeshe

Re-brand­ing them­selves as nat­ur­al, and actu­al­ly using nat­ur­al ingre­di­ents are quite appar­ent­ly two dif­fer­ent things.

StillSuga

I’ve had the oppor­tu­ni­ty to try a cou­ple of the prod­ucts from the dif­fer­ent lines through my Curl­Box sub­scrip­tion, and I can tell you, even though the Motions line isn’t 100% “nat­ur­al friend­ly” their Mois­tur­iz­ing Cleanser is one of the few shampoo/shampoo-like prod­ucts that don’t leave my hair feel­ing stripped. And the Design Essen­tials Twist and Set lotion is THE TRUTH.

Lily

There’s no doubt anymore…there’s defi­nate­ly a nat­ur­al hair rev­o­lu­tion going on. Lol. Like oth­er nat­u­ral­is­tas, I’m still search­ing for the right hair prod­ucts. So luck­i­ly quite a few of these brands are avail­able in Jamaica for me to try­out when I go prod­uct shop­ping again.
[imgcomment image[/img]

Renz

Wish I had a Mal­ta right now! :)

Loving What Grows Put Of My Scalp
Loving What Grows Put Of My Scalp

I thank Meosha for this arti­cle. I for one won’t be try­ing any of these basi­cal­ly because I have my favorite prod­ucts. This is most help­ful to new nat­u­rals who hope­ful­ly aren’t try­ing too many new things at their own risk. It is odd too that they didn’t do prop­er research just threw an Afro on the pack­ag­ing. I will con­tin­ue to sup­port the black owned lines that thought our hair in its nat­ur­al state was worth the effort. I would embrace some more arti­cles high­light­ing all the black owned hair lines, knowl­edge is cer­tain­ly pow­er.

crist_lite

“I will con­tin­ue to sup­port the black owned lines that thought our hair in its nat­ur­al state was worth the effort.”

i love this so much :)

Jaida

My hair­styl­ist used Design Essen­tials prod­ucts on my hair while I was relaxed so that’s about the only line I would be inter­est­ed in try­ing, but the price point is a bit much. I don’t care too much about the rest of the com­pa­nies list­ed above. I’ll stick to Shea Mois­ture and the Mom & Pops com­pa­nies for prod­ucts with ingre­di­ents I know will work for my hair.

Deb

hey i’m hap­py they didn’t add oils and extracts because alot of these nat­ur­al lines have the SAME oils and some­times extracts and if your hair doesn’t like these same oils (shea, coconut, avo­ca­do) then you are screwed. 

If they don’t have oils, at least I can add them at will.

kiesh

I’m com­plete­ly turned off by the names of these prod­uct lines. And these com­pa­nies haven’t shift­ed at all…they still make all the relaxed hair prod­ucts, they’re just try­ing to hitch a ride on the nat­ur­al hair care train now. They’re obvi­ous­ly pan­der­ing to earn a dol­lar. The “anti-shrink­age” lan­guage is a gim­mick. If you have very kinky hair mois­ture is going to cause it to curl up aka shrink — no prod­uct can com­bat that and if it does it’s b/c it’s not mois­tur­iz­ing! I think we should all con­tin­ue to sup­port black owned hair care lines.

PatInLondonUK
I’m sor­ry, but all this says to me is that the hair indus­try thinks black women are naive and gullible! As nat­ur­al beau­ties, there is no deny­ing that we spend a whole lot on prod­ucts and con­coc­tions to help us main­tain our gor­geous hair and skin, but from this, some­times stems igno­rance. As @Cleo above stat­ed, it does go to show how pow­er­ful black women are. Spot on! The pow­er we hold can change a whole indus­try; yet this pow­er is oh so often treat­ed as stu­pid­i­ty as I’ll be the first to admit I was once an unnec­es­sary prod­uct… Read more »
J. Nicole of UrbanExpressive

So true! These com­pa­nies slap the term “nat­ur­al” on a prod­uct, put it in brown pack­ag­ing with some afro art on the front and expect us to run to the stores, wal­lets wide open ready to receive the per­fect twist out results! I’ll have to pass on com­pa­nies that for years have enforced (or brain­washed) a spe­cif­ic guide­line for beau­ty for years. Now they jump on the band­wag­on, and we should fol­low? Its just anoth­er way for them to mus­cle out the small­er hair­care lines owned by Black women.

anewmeep
i’m sor­ry but i’m not sup­port­ing any of these, espe­cial­ly the ones owned by l’oreal. Now us black women have pow­er to move an indus­try and in no way am i going to give my mon­ey to oth­er races who have dom­i­nat­ed black hair for years. It’s our turn to get rich off of our own hair. No more 92% kore­an owned and white- less than 2% per­cent black owned (pre 2005). I’ll stick with shea mois­ture and the many oth­er black owned hair care com­pa­nies. (I’m so proud that us nat­u­rals are begin­ning to take over the wig and… Read more »
Mimi

Such wise words from a 19 year old! I love your per­spec­tive, you couldn’t be more on point. You make every oth­er opin­ion irrel­e­vant with sheer facts.

Rumby

amen to infin­i­ty !<3

Shahidah
anewmeep I agree. Damn I agree. I can’t even add any­thing becaue its how I feel and your post was emo­tion­al and true to the core.  They want our mon­ey but don’t want us, be wise, we have great poten­tial. This line here speaks VOLUMES of where we are today. I think the veil real­ly lift­ed in 2008. I know that was the year I made my deci­sion to not want to be any­one but me…took me awhile to com­mit to being nat­ur­al but the racism and hate being direct­ed at my peo­ple around that time made me want to stand… Read more »
eve-audrey

2008?

Cleo

The pres­i­den­tial elec­tion of Barack Oba­ma, this coun­try showed its true col­ors ya know since every­one thought we were liv­ing in a “post racial” America…hmm.

Shahidah

RMFE sooooooooooooooooooooooooooooooooooooooo miss­ing the point.

RMFE

Oh GMAFB with that, the first bi-racial/non white pres­i­dent has been elect­ed TWICE with whites sup­port­ing him in the major­i­ty so lay off the old evil and racist Amer­i­ca angle. 

Racism of course still exists but to act as if the big bad “man” is the major­i­ty is ridicu­lous con­sid­er­ing the way the elec­tion went with one of the worst eco­nom­ic down­turns in his­to­ry.

Carla

This line:

“They want our mon­ey but don’t want us, be wise, we have great poten­tial.”

Yes mam!

karajw

Well said @anewmeep we defi­nate­ly have pow­er to achieve any­thing we put our minds to and it is time that we use our spend­ing pow­er to sup­port black owned busi­ness­es

mlank64
You are absolute­ly right. I’ve dis­cov­ered camille’s nat­u­rale prod­uct line and fell in love. I love it because its a small busi­ness own­er who is female and black and pro­duces an out­stand­ing prod­uct. And no I don’t work for her I’m just rein­ter­at­ing that we need to start tak­ing care of our own and ben­e­fit­ing from our inge­nu­ity and cre­ativ­i­ty. These mega com­pa­nies would con­tin­ue to sell dam­ag­ing, caus­tic chem­i­cals to us if it wasn’t for the nat­ur­al hair com­mu­ni­ty. They changed their tune because it was effect­ing their bot­tom line. Some food for thought.…we need to under­stand our val­ue,… Read more »
crist_lite

@anewmeep …so good i read it twice!

eve-audrey

i actu­al­ly read it three times lol i love to see so well-writ­ten posts

Shahidah

Me Too LOL

Essence

PREACH!! @anewmeep! Truer words have nev­er been spo­ken. We real­ly need to sup­port the black-owned lines. They will be the ones to invest the mon­ey back into the com­mu­ni­ty.

@anonsince87 Karen’s Body Beau­ti­ful is black-owned. I’ve met Karen in per­son and she is amaz­ing­ly sweet with gor­geous hair! They recent­ly start­ed sell­ing her line in Tar­get so I’m super-excit­ed that her prod­ucts is more eas­i­ly acces­si­ble to a wider audi­ence.

anonsince87

Co-sign 110%

Can any­one pro­vide some names of black owned hair lines?

Metoyou

If you are in the UK, curl har­mo­ny is a great line. I have used her prod­ucts and I thourough­ly rec­om­mend. Check her web­site :http://www.curlharmony.co.uk/

Saye

Ilove­myfro she has a small busi­ness but her prod­ucts are great and nat­ur­al. Her web­site is http://www.ilovemyfro.com.

RukiyatG

Hydrather­ma Nat­u­rals and Koils by Nature are both black and women owned!

Monique

Mainelement:Love, Curls of the World and The Good Hair Shop. They all have web­sites and fac­book pages and they are all com­pa­nies that I have had per­son­al con­tact with the own­er.

T.

For Cana­di­an nat­u­ral­is­tas, I rec­om­mend Earth­tones Nat­u­rals.

G

Shea Mois­ture!

anna h

Also entwine cou­ture is 100% Black owned and I believe Oyin Handmade(Which I LOVE) is Black owned as well

Cleo
Goes to show how pow­er­ful black women are lol we could say hey for­get out nat­ur­al hair lets go bald and rock our scalps you would all new razors and scalp shin­ning oils lmaoo!! But any­way I’ve tried a few of the prod­ucts design essen­tials has alway been a fave of mine even when I was relaxed and the motions define my curls creme is real­ly nice I use it as a sub­sti­tute for eco gel. Yeah the ingre­di­ents aren’t great but then I’m not on the band­wag­on bash­ing min­er­al oil and cones smh. If it works well and gives… Read more »
Cleo

Also their no such thing as anti shrink­age so umm I would pass on dark and love­ly :gives the side­eye:

J

I agree Dark n LOVELY have not changed spots or stripes..lol so i would not buy from them.

I pre­fer to buy some­thing like TRESEMME nat­u­rals or VO5 that isn;t mar­ket­ed at me but works as opposed to a brand that is want­i­ng the nat­ur­al dol­lar for the sake of it.

TWA4now
I heard Aunt Jackie’s is pret­ty good…main nat­ur­al soaps for ingre­di­ents. I may try that. This is a good arti­cle! Yes, good peo­ple we need to read and find out what they want us to buy. If it’s not going to help my hair(hint-the first five ingre­di­ents), why both­er why buy it for $9.99+ my hair is dry enough and now they add x,y and z to make my hair dri­er?! NOOOOOOO… If you want to buy it and think it will work for YOUR hair great. They–the nat­ur­al hair indus­try need to cater tru­ly toward us and not just… Read more »
D.P. (response to G)
I can’t deny my full inter­est in this arti­cle. I love that some­one went out of the way to look at ingre­di­ents and find prod­ucts besides the typical’s in most women’s reg­i­mens (shea mois­ture prod­ucts, miss jessies, car­ols daugh­ter etc). I read through the whole thing and I ful­ly appre­ci­at­ed this arti­cle. How­ev­er, I have to agree with G, to knock some­thing with­out try­ing it isn’t help­ful for any­one. This arti­cle as a whole how­ev­er is real­ly great. It’s just that one lit­tle thing that kind of irked me while I was read­ing it. I have prod­ucts with min­er­al oil… Read more »
RukiyatG
Thanks for the run­down! I also recent­ly noticed the shift into nat­ur­al-land for the main­stream hair care com­pa­nies. The sad thing is that they are basi­cal­ly mar­ket­ing prod­ucts with ingre­di­ents that don’t ben­e­fit the health of our hair, just like the lines geared towards relaxed hair. Although it’s nice that they are becom­ing more aware of the nat­ur­al hair audi­ence, prof­its will always out­weigh sub­stance. I’ve received a few sam­ples of some of these prod­ucts and won’t even try them because of the shame­ful list of ingre­di­ents. At least these prod­ucts may encour­age some­one to go nat­ur­al! Not every­one wants… Read more »
TWA4now

@ G true!

G

All I can say is wow, you trash the prod­ucts and havent even tried them. Yeah I get it they have the so called “bad ingre­di­ents” but just because a prod­uct as min­er­al oil or sil­i­cones does­nt mean it wont work. Can­tu Leave In as min­er­al oil list­ed in the mid­dle of the ingre­di­ents and it deliv­ers a flaw­less, defined twist/braid out!

I say try the prod­ucts “at your own risk”!

T

Yeah, it’s not a case of bash­ing the prod­ucts them­selves or the ingre­di­ents (for me any­way). It’s a case of cor­po­rate con­glom­er­ates want­i­ng to once again pick up on the lat­est “trend” and try and make a prof­it. I don’t think they real­ly care about any­thing else. I know it will make some people’s lives eas­i­er but I’m hap­py with what I’m using (a lot of it is nat­ur­al things) as well as prod­ucts that have been rec­om­mend­ed. I’m not going to drop what I’m doing for the likes of Dark and Love­ly!

Alycia

I don’t think they’re nec­es­sar­i­ly bash­ing these items. A lot of nat­u­rals are look­ing for cer­tain ingre­di­ents in the prod­ucts they use on their hair and this arti­cle is just cater­ing to it and explain­ing which ones are gen­er­al­ly nat­ur­al-friend­ly and which ones aren’t. I know peo­ple that use some of these prod­ucts on their hair and I per­son­al­ly wouldn’t. I refuse to pay a bunch of mon­ey for a prod­uct whose first 5 or so ingre­di­ents aren’t ben­e­fi­cial to my hair. 

How­ev­er, I LOVE Can­tu Leave In too lol ^_^

wpDiscuz