Woman standing beside espresso machine

Click for part 1 and part 2 of this series.

The past mon­th and a half has been noth­ing short of a whirl­wind of e-mails, prod­ucts, and research. Com­pil­ing infor­ma­tion about small busi­ness­es and their prod­ucts is a lot of work — but rest assured that it is indeed a labor of love. I’ve “met” some pret­ty amaz­ing entre­pre­neurs and busi­ness­wom­en along the way, and if I have to do it all over again for a part IV and V in the future, I’d do so in a heart­beat. But for now, I present the third and final (for now) install­ment of the Small Busi­ness­es to Sup­port!

In the same vein as parts I and II, this list is by no means con­clu­sive. But just for fun, I’m doing this one in alpha­bet­i­cal order!


1. AfroVeda

Back­sto­ry: A trained and licensed mas­sage ther­a­pist spe­cial­iz­ing in work­ing with can­cer suf­fer­ers, AfroVeda founder Mala Rhodes has always been focused on pro­vid­ing relief to those in need. Inspired and ground­ed by her own father who lost his bat­tle with can­cer, Mala pur­sued the cre­ation of AfroVeda as a means to provide a holis­tic way to care for hair, mind, and body. Five years ago, she shared a home­made mois­tur­iz­er with a few wom­en on a hair­care board, which encour­aged her to move for­ward in cre­at­ing her line of prod­ucts. The nat­u­ral hair scene had not grown to encom­pass Ayurvedic prac­tices as of yet, and Mala saw this as an excel­lent oppor­tu­ni­ty to share with nat­u­rals every­where the ben­e­fits of Ayurveda for nat­u­ral hair.

Ben­e­fits: AfroVeda prod­ucts are based on the ancient tra­di­tions of Ayurveda, using some of the most potent and vit­a­m­in-rich herbs and botan­i­cals proven to ben­e­fit both hair and skin. Because stud­ies show that approx­i­mate­ly 60% of what we put on our skin goes into our blood­stream, Mala and the AfroVeda team are very con­scious of the ingre­di­ents cho­sen for prod­ucts. AfroVeda prod­ucts are also cre­at­ed accord­ing to a person’s dosha (body type), not hair type. This is the tra­di­tion­al Ayurvedic method for treat­ing hair and scalp issues — and cus­tomers enjoy much bet­ter results with prod­ucts that are in line with their body’s chem­istry. All AfroVeda prod­ucts are 99 — 100% nat­u­ral, and do not include parabens, sul­fates, ptha­lates, propy­lene gly­col, PABA, min­er­al oil, paraf­fin, petro­chem­i­cals, DEA, syn­thet­ic col­ors and ani­mal ingre­di­ents.

Best Sell­ers: The num­ber one fan favorite AfroVeda pro­duct is the PUR Whipped Hair Gel­ly. It is used by celebri­ties, styl­ists, and every­day nat­u­ral­is­tas every­where. It was even list­ed in the list of favorite prod­ucts in Audra Davis-Sivasothy’s book, The Sci­ence of Black Hair. A close sec­ond is the Shea Amla Whipped But­ter Cream. I took the Dosha Quiz (I’m Pit­ta with a lil’ bit of Kapha by the way), and used prod­ucts that were tri­doshic (good for all 3 doshas). My per­son­al AfroVeda favorites are the M3 Curl Quench and Car­rot Seed Clar­i­fy­ing Sham­poo Bar. The M3 Curl Quench is THEE go-to for pro­tec­tive styling, pro­vid­ing tons of mois­ture. I even used it for a wash n’ go (under my styling pro­duct) and found that it left my hair super soft and mois­tur­ized for days on end. The Car­rot Seed Sham­poo Bar, I sim­ply love — and it shocked me that I could feel such a way about a bar of sham­poo. Read more about it here.

Where to Buy: Most Afroveda prod­ucts are avail­able on Amazon.com. AfroVeda also has their own shop, locat­ed in Grand Prairie, Tex­as. You can mix, match, and cre­ate your own cus­tom prod­ucts at the Gourmet Hair Cafe, and even make a hair appoint­ment with a nat­u­ral hair styl­ist. For those of us not locat­ed in Grand Prairie (or any­where near­by), prod­ucts can be pur­chased at www.afroveda.com.


2. Brown But­ter Beau­ty

Back­sto­ry: Christine Gant start­ed Brown But­ter Beau­ty after a tran­si­tion­al peri­od in her life. She was strug­gling with her weight and her hair — it was short, very thin, and almost bald in some places due to over-relax­ing. She was very unhap­py with the way she looked, and knew she need­ed to make some changes. After a lot of pray­ing, she was deter­mined to work on her­self. She began exer­cis­ing and eat­ing healthy nat­u­ral foods, which ulti­mate­ly led her in the direc­tion of a nat­u­ral hair jour­ney in 2000. After a  lot of read­ing and research, she began exper­i­ment­ing with mak­ing nat­u­ral beau­ty treat­ments and for­mu­las. Her hair grew back thick, and peo­ple began approach­ing Christine and ask­ing to pur­chase her prod­ucts. Brown But­ter Beau­ty offi­cial­ly launched in 2007 with hair pomades, oils, and body but­ters. Since then, the brand has grown to include con­di­tion­ers, sham­poos, and oth­er skin­care prod­ucts.

Ben­e­fits: Brown But­ter Beau­ty prod­ucts fea­ture food grade oils and organ­ic herbs. They are free from sil­i­cones, min­er­al oil, petro­la­tum, parabens, and sul­fates. Prod­ucts are cru­el­ty-free and nev­er test­ed on ani­mals.

Best Sell­ers: Brown But­ter Beau­ty best sell­ers include the Rhas­soul Herbal Sham­poo Bar, Babas­su Cream Deep Con­di­tion­er, Sweet Milk Detan­gling Leave-In Con­di­tion­er, and Mixed Greens Hair Pomade. I fell head over heels in love with the Rhas­soul Herbal Sham­poo Bar — so much that I was con­vinced that it was made just for me. Seri­ous­ly. It’s in my top 3 favorite sham­poo bars of ALL TIME. The Babas­su Cream Deep Con­di­tion­er is worth it’s weight, leav­ing my hair but­tery smooth (that’s real­ly a thing for me) — espe­cial­ly my ran­dom­ly kinky thick­et of crown hair. Sweet Milk reminds me of Kinky Curly Knot Today, and is a detan­gling dream. It is also real­ly light­weight, and incred­i­bly ide­al for tran­si­tion­ers and nat­u­rals with fine hair.

Where to Buy: Brown But­ter Beau­ty is avail­able in three loca­tions across the US, and five inter­na­tion­al­ly. Click here to find out if you can get some Brown But­ter Beau­ty prod­ucts in-hand, or if you have to order online at www.brownbutterbeautyshop.com.

Christina Patrice

Born, raised, and liv­ing in Los Ange­les, Christi­na is BGLH’s res­i­dent tran­si­tion­ing expert and pro­duct junkie. In addi­tion to lov­ing all things hair, she is a fit­ness novice and advo­cate of wear­ing san­dals year-round. For more infor­ma­tion on tran­si­tion­ing, nat­u­ral hair, and her own hair jour­ney, vis­it maneobjective.com. Or, if you like pic­tures fol­low Christi­na on Insta­gram @maneobjective.

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33 Comments on "10 More Incredible Black-Owned Natural Hair Businesses to Support"

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[…] a result of more wom­en wear­ing their hair in it’s nat­u­ral state, many wom­an-owned and/or black busi­ness­es that cater to nat­u­ral hair care have emerged . If you’re a wom­an who wears hair pieces, […]


Do you know if just nat­u­ral skin care is black owned?


there are more check out this page/link. you will find any­thing busi­ness by black peo­ple in USA,also in the com­ment sec­tion. http://www.afrobella.com/2014/11/26/101-independent-black-owned-businesses-support-blackout-friday/


http://www.NaturalStyleByFUBU sur­pris­ing­ly Great pro­duct line for men and wom­en…


I know this is an old post, but I just want­ed to add that Curluxe Nat­u­rals is a new line that I believe is black owned. There items are AMAZING! I just received a sam­ple order from them based off of a youtube review. http://curluxenaturals.com/

Yes, Really

More black owned beau­ty sup­ply stores too please!


I like Karen’s Body Beau­ti­ful prod­ucts but the order­ing process and cus­tomer ser­vice is like going back to the stone age.

Al Calice

Hi every­one” I am Al try­ing to ven­ture into the nat­u­ral hair sell­ing busi­ness. I need your pro­fes­sion­al advise on, what type of hair is more prefer­able in the mar­ket?


I would sug­gest mar­ket­ing to all hair types. That way, you reach a wider audi­ence and bring in more mon­ey. Or, if you’re fuzzy about what is accept­able in the nat­u­ral move­ment, I would try it safe for may­be the first cou­ple years and sell prod­ucts that are essen­tial and nour­ish­ing for ALL nat­u­ral hair. You can stock items such as oils (pep­per­mint, avo­cado, coconut oil), stock glyc­er­in, wide tooth combs, spray bot­tles, plas­tic caps, safe heat­ing caps for deep con­di­tion­ing, or may­be even part­ner up with oth­er nat­u­ral hair care busi­ness.