Miss Jessie’s Partnering With Weave Company Indique for Its Summer Campaign?

miss jessies indique hair


This month, virgin extensions company Indique Hair partnered with Miss Jessie’s to launch the It’s Natural beauty campaign. Why exactly would a natural hair brand partner with a weave company?

Protective styling.

From the Indique Hair press release:

Just in time for Summer, the It’s Natural beauty campaign empowers women to embrace protective styling methods that promote healthy hair without foregoing the desired textured curls, coils and kinks look. For the entire month of May, visit any Indique Hair boutique to try Miss Jessie’s hair products, receive a personal consultation with an Indique Hair expert or view our Summer ready hair tips below. 

Beyond covering your tresses for the summer, the It’s Natural beauty campaign seeks to educate ladies on how to protect hair under weaves and care for textured additions. The campaign is aimed at transitioners, naturals, and anyone looking to give hair a break from heat styling, manipulation, and environmental elements. 

I reached out to Indique’s Marketing Coordinator, Trevon Williams for more information on how the campaign came about. According to Williams, “Indique’s founder Ericka Dotson is good friends with Miss Jessie’s founders Miko and Titi. They have been talking about the possibility of a collaboration for a while now and finally decided to launch this year.” He further elaborates that “[Indique] did not explore [partnership with] any other brands; this was a very organic partnership for us. Miss Jessie’s and Indique Hair are both pioneers within the hair industry.”

Clients at any of the 13 Indique boutiques nationwide can expect to receive a “Quick 5 Consult” with a Client Care Liaison, who will explain natural hair maintenance and which Indique textures are best suited to to their particular preferences and lifestyle. Within this consult, clients will also be introduced to Miss Jessie’s products primed for their own personal hair care, as well as the maintenance of the extensions.

Protective styling with wigs and weaves is one of many polarizing preferences within the natural hair community. Some ladies love the convenience and versatility these extensions offer, in addition to protecting their strands. Others view them as a means of avoiding the reality of embracing one’s true texture and length while simultaneously reinforcing the idea that our hair as it grows from our heads is not good enough or too difficult to deal with. Although I am indifferent to the matter, I tip my hat to companies like Indique, Big Chop Hair, and Heat Free Hair who at least offer extensions that cover the breadth of kinky, coily, and curly hair textures representative of our natural manes.

Equally as polarizing is the Miss Jessie’s brand. Touted as one of the pioneering brands in natural hair care, sisters Titi and Miko Branch launched the product line named for their paternal grandmother Miss Jessie Mae Branch in 2004. Although Miss Jessie’s has retained a loyal fan base through their products and salon services, they have experienced a fair share of criticism from detractors within the natural hair community — citing everything from co-founder Titi Branch’s silkened (texturized) tresses, to calling in to question product prices relative to the ingredient quality.

We at Black Girl with Long Hair would love to know what you all think of this partnership. Although it is only for the summer season, have Indique and Miss Jessie’s set the standard for future collaboration between two seemingly opposite ends of the Black hair spectrum? Or is this a major marketing move to expose weave-wearing ladies to Miss Jessie’s products to drum up business, and introduce more natural hair clients to the option of kinky and curly weaves?


Share your thoughts! But as with all controversial topics, please keep the dialogue respectful.

Share Button

Christina Patrice

Christina Patrice

Born, raised, and living in Los Angeles, Christina is BGLH's resident transitioning expert and product junkie. In addition to loving all things hair, she is a fitness novice and advocate of wearing sandals year-round. For more information on transitioning, natural hair, and her own hair journey, visit maneobjective.com. Or, if you like pictures follow Christina on Instagram @maneobjective.

  • cacey

    i object to weaves from a political standpoint. so i do not care too much for this partnership.

  • Miss T

    Hmmm. I knew Miss Jessie wasn’t about that life! The company just never seemed genuinely interested and supportive of natural hair. Am I against wigs and weave? Yes and no. I think wearing them as a “protective” style is a lazy excuse. On the other hand they are great for playing dress up, costumes, theatrical productions etc. I wear one occasionally in public with sunglasses and a fake accent to entertain myself, yes I’m crazy yall :)

  • Jacky

    I think that this is a strategy to make more money from the African ladies who still wear their hair relaxed. I’ve seen relaxed haired gals who love natural/curly weaves and wear them but they are too chicken to go natural themselves and thus feel no need to buy “natural hair products”. What better way to suck them dry than to introduce unnecessarily priced natural hair products to their love of weaves with the claim that it’s a great way to take good care of their hair and their weaves? Sadly, i think some people or a lot of people may fall for it because while naturals search for healthy products relaxed-haired girls search for anything that promises to give results. I personally prefer rocking my own natural hair and feel that i don’t need weaves at all because i have seen the many benefits that i have gotten( and TONS of money that i have saved ) from my decision to wear my natural hair. If other ladies want to spend( or waste ) their money on the MJ/Indique it’s natural beauty campaign, that’s their business. I’ma keep rocking my natural hair.

  • Sophie

    I’m not a personal fan of weaves, and Miss Jessie’s is extremely overpriced for the quality of their ingredients so this partnership gets a mighty shrug from me! I’ve been wearing yarn twists as a protective style to try to get to a goal length for most of the last six months so I’m not against wrapping your hair up, but weave companies have traditionally not been about promoting hair health.

  • Trace.

    Oh naw, I can’t with the weave bashing any longer. What’s wrong with a good weave? And better yet, why do those who wear weaves automatically become categorized as being “ashamed” of their natural hair? And even better, why does it matter if some prefer a weave? And most important, why are we attacking any one for their preference of hair style, or care. So what if some ladies wear a weave or wigs? I am perfectly proud of my curls, and still get giddy when I get my Brazilian bundles. Both my hair and I enjoy the break we get when I have a weave installed. You “natural hair Nazis” need to find a hobby, quick. Go read a good book because none of you are in the position to judge. I’d be wrong if I called all of you “born-again naturals” posers because you all used to perm your hair, then suddenly had an epiphany and turned away from the cycle of “self-hatred” you spiraled into, and I’ve never let the stuff touch my tresses. Am I now more of a natural or any better than you all because I’ve never permed my hair and you have? Absolutely not. Just like none of you are better than any one who wears a weave because you opt for bantu knots, braid outs, and wash and go’s. Some people wear weaves or wigs for convenience, protective styling, and versatility; not because they hate the hair they were born with. Some of you need to take a tip or two from a jar of Motions and relax your attitudes. Now to finish off my rant lets go back to preschool, since it’s obvious that that’s where some of your mentalities plateaued at; if you don’t have any thing nice to say, you should keep your comments to yourself.

    P.S. Some women, like myself, can’t get their hair to be straight, short of getting a perm, and that’s why we buy straight weaves.

    P.P.S. It’s only a “waste” of money if you consider it to be. I’d rather spend $250 on a good weave than a Michael Kors bag.

    • Dananana

      I’ve stayed pretty quiet on this til now because everyone has pretty much said what needs to be said—but no.

      Most of the commenters kept it respectful and focused on the MJ+Indique partnership. So why didn’t you? A) Exactly who are you to tell people they aren’t allowed to disagree with weave wearing? And B) seriously with the “natural Nazi” terminology?

      Weaves in the natural community will probably be a contentious subject for as long as relaxing will be. That’s just the way it is. Getting your panties in a twist about it and calling folks names is non-productive. Have I worn a weave? Yeah, I tried it and hated it, but I can see why it might work for some folks. I personally agree strongly with the first commenter and others who have said that weaves might lead to setbacks in natural hair acceptance outside of the community because let’s face it: most non-Black folk have no idea what we do with our hair. That being said, if heat training and frequent coloring fall under the natural hair umbrella, wigs and weaves do too, without a doubt. People can and will do what works for them, and you can’t force a whole contingent of people to accept weaves just by yelling at them and calling them juvenile.

      Speaking of juvenile: that”Natural Nazi” ish….some of y’all need to stop with that. Are you aware that you are trivializing the experience of millions of people by comparing strict naturals with ethnic cleansing and genocide? Stop. It’s not like Nazis didn’t kill Black folks, and you’re disrespecting their memory. Say “natural hair police” or “strict naturals”. I seriously doubt that people won’t know who you’re talking about.

      • Carleee

        Well said. And yes, can we please retire the term “natural Nazi”? It really is crazy to compare people who are adamant about promoting the image of black people to a violent group, which sought to destroy all that wasn’t “Aryan” or “pure” white. Do you people understand how ridiculous that is?

        • Gemma

          I say Natural hair Nasties instead; I feel that’s a lot more appropriate.

    • eve-audrey

      Nice empty rant. YOU need to find a hobby quick. No one cares about what you put on head. I am starting to believe stereotypes exist because SOME people make sure they exist. Black women are stereotyped for that love of wigs and weaves and then some bw like yourself make it a point to bash anyone who disagrees with you.

      Buy as many weaves as you want and get a life.

    • I agree with you. I too am over the weave bashing. I am NOT ashamed of my natural hair. In fact, I wear my hair out 99.9% of the time except for the bi-annual weave for vacation or when I just want a different look. I also do not understand why or when people became so judgemental of other people’s hair. If it’s not on your head, it’s not your business.

  • Rachel Johnson

    How much are the weaves? Isn’t it cheaper to maintain your natural hair for the summer rather than spending money on a Miss Jessie’s weave?

  • But who covers their hair in the summer? I don’t do weaves, but doesn’t it make more sense to hide your hair through a windy, freezing winter? It’s way too hot to wear 3 bundles of “Indian Malaysian Unicorn Tears Kinky Curly” now.

  • imani

    I do find the partnership to be a little contradictory. I thought the purpose of Miss Jessie’s came about because we wanted an alternative to perms as well as the already existing wigs and weaves. partnering with a weave company doesn’t seem to fall in line with the concept that we are able to take care of our own hair and not have to resort to weaves if we don’t want to.
    Naturals already know about protective styling.Miss Jessies was never about protective styling.It was supposed to address the needs of naturals who DON’T protective style as a daily styling solution…So yeah, I am a bit confused and I’m not feeling the partnership. I comes across as just another way for Miss Jessie’s to make more money.they are losing the traction they once had as more reasonably priced companies develop products with better price points and better or same quality ingredients. Sounds like they’re trying to evolve &diversify their hold in the hair care industry with this suspect partnership!
    Bottom line I’ve always believed some of their models had weaves added in for “effect” (which in my book is false advertising & no different than photoshopping models to sell the “perfect body” lie) anyway so I was never really sold on their commitment to natural hair care as a substitute for weaves *which I have no issue with…do you boo!

  • Delia

    I’m a fan of protective styles including weaves since right now my hair is still in TWA stage and though I love it, I live in the desert and during the summer the heat is just too harsh to have it out on those 114-degree days. I’ve seen Ms Jessie’s products and I immediately put the bottle back down once I saw the price. $38 what?! I’ll pay a good price for a good product but for curly college girls that’s a lot of money when I’m newly re-natural ( not sure if that’s a word, help me out!), meaning I was natural, permed for 3 years and then stopped :) If the product line and weave line manage to teach more women who wear weaves as protective styles about how to maintain their hair, I’m for it. Also, if it was an organic partnership then I’m even more supportive of it because it isn’t like they just went searching for any weave company and may have their hearts in the right place. I am for letting hair styles be a personal choice, whether it’s weaves, braids or Bantu knots. Just take care of your hair! ^_^

  • Poshnera

    I don’t get the fuss. I have a wig and I have lots of healthy natural hair that I am not ashamed to wear, but I bet you when it’s cold and fall semester begins I will be slapping it on. Why? Because I’m more concerned with maintaining a 4.0 gpa than a twist out every night. You can wear wigs/weaves and have healthy natural hair too. If they’re going to wear fake hair let them. It’s their concern and their money, but I would love it if they learned how to maintain their natural hair underneath as well.

  • mochachick10

    IMO this is counterintuitive. Isn’t the “Natural Hair Movement” about embracing what naturally grows out of our heads. Also, I never understood why a weave is considered protective “styling?” Why not “style” your own hair in braids, twists, and/or updos for “protection”. What is the point of going natural if your hair is covered up by a weave?

    I think that Miss Jesse’s collab is a setback to promoting the concept of natural hair.

    • Gemma

      To me the most confusing thing is what anyone’s hair choices has to do with anyone else. Seriously, these comments are so horrible. I’m natural but can’t imagine what it’s like for people with relaxed hair or those who wear braids/weave. It’s actually black people (and not other races) who pass the most judgement on other black women. Just calm the hell down and do you.

  • In my experience, the first several posts totally highlight why some folks turn their face up at Naturals [insert whatever adjective you choose to use] / natural hair /natural hair styles, etc. It is more so the individual(s) than it is the movement itself. I recall a few years back when two of my cousin’s made negative comments about naturals/going natural (I was fully relaxed then), and revisiting their comments recently, they were about the bad attitudes of the women they encountered who went natural, and not about the movement itself.

    How one wears their hair, natural, relaxed, texlaxed, weaved, braided etc. IS THEIR CHOICE. In the same vein that you don’t want to people making negative comments about or judging you/your choice to be natural, you shouldn’t then turn around and throw negativity at people that didn’t make YOUR choice.

    Calling folks lazy, too chicken, or passing judgment on how others choose to spend THEIR money is equally as petty. Just because YOU don’t need a weave, or had ABC experience with XYZ product, style, etc., doesn’t mean the next woman’s hair experience(s) will be the same. Everyone has different hair issues, struggles, and feelings, that should be addressed by what works for them, and not you, your beliefs, soapbox, or political platform.

    I am currently transitioning (last relaxer was summer 2013) for like the THIRD or FOURTH time. I absolutely LOVE my natural texture and the fullness of my hair when not relaxed, but each time I’ve gone back to a relaxer it has been because of the time investment it takes (and I honestly didn’t take the time to research products, processes, etc. the first few go ’rounds). Pre-poos, deep conditioners, twistouts, braid outs, etc. take a lot of time. Having more than one job, children, and other priorities don’t always accommodate the time and attention natural hair takes. From my PERSONAL experience (see what I did there), I’ve had to really commit to changing schedules and priorities to accommodate for wash day and caring for my hair in a new way. And I’m acculturating myself to the fact that as my hair grows longer, it is likely going to take even longer. Not everyone can, or is ready to make these changes. And that is fine because that is their choice.