miss jessies indique hair


This month, vir­gin exten­sions com­pa­ny Indique Hair part­nered with Miss Jessie’s to launch the It’s Nat­ur­al beau­ty cam­paign. Why exact­ly would a nat­ur­al hair brand part­ner with a weave com­pa­ny?

Pro­tec­tive styling.

From the Indique Hair press release:

Just in time for Sum­mer, the It’s Nat­ur­al beau­ty cam­paign empow­ers women to embrace pro­tec­tive styling meth­ods that pro­mote healthy hair with­out fore­go­ing the desired tex­tured curls, coils and kinks look. For the entire month of May, vis­it any Indique Hair bou­tique to try Miss Jessie’s hair prod­ucts, receive a per­son­al con­sul­ta­tion with an Indique Hair expert or view our Sum­mer ready hair tips below. 

Beyond cov­er­ing your tress­es for the sum­mer, the It’s Nat­ur­al beau­ty cam­paign seeks to edu­cate ladies on how to pro­tect hair under weaves and care for tex­tured addi­tions. The cam­paign is aimed at tran­si­tion­ers, nat­u­rals, and any­one look­ing to give hair a break from heat styling, manip­u­la­tion, and envi­ron­men­tal ele­ments. 

I reached out to Indique’s Mar­ket­ing Coor­di­na­tor, Trevon Williams for more infor­ma­tion on how the cam­paign came about. Accord­ing to Williams, “Indique’s founder Eric­ka Dot­son is good friends with Miss Jessie’s founders Miko and Titi. They have been talk­ing about the pos­si­bil­i­ty of a col­lab­o­ra­tion for a while now and final­ly decid­ed to launch this year.” He fur­ther elab­o­rates that “[Indique] did not explore [part­ner­ship with] any oth­er brands; this was a very organ­ic part­ner­ship for us. Miss Jessie’s and Indique Hair are both pio­neers with­in the hair indus­try.”

Clients at any of the 13 Indique bou­tiques nation­wide can expect to receive a “Quick 5 Con­sult” with a Client Care Liai­son, who will explain nat­ur­al hair main­te­nance and which Indique tex­tures are best suit­ed to to their par­tic­u­lar pref­er­ences and lifestyle. With­in this con­sult, clients will also be intro­duced to Miss Jessie’s prod­ucts primed for their own per­son­al hair care, as well as the main­te­nance of the exten­sions.

Pro­tec­tive styling with wigs and weaves is one of many polar­iz­ing pref­er­ences with­in the nat­ur­al hair com­mu­ni­ty. Some ladies love the con­ve­nience and ver­sa­til­i­ty these exten­sions offer, in addi­tion to pro­tect­ing their strands. Oth­ers view them as a means of avoid­ing the real­i­ty of embrac­ing one’s true tex­ture and length while simul­ta­ne­ous­ly rein­forc­ing the idea that our hair as it grows from our heads is not good enough or too dif­fi­cult to deal with. Although I am indif­fer­ent to the mat­ter, I tip my hat to com­pa­nies like Indique, Big Chop Hair, and Heat Free Hair who at least offer exten­sions that cov­er the breadth of kinky, coily, and curly hair tex­tures rep­re­sen­ta­tive of our nat­ur­al manes.

Equal­ly as polar­iz­ing is the Miss Jessie’s brand. Tout­ed as one of the pio­neer­ing brands in nat­ur­al hair care, sis­ters Titi and Miko Branch launched the prod­uct line named for their pater­nal grand­moth­er Miss Jessie Mae Branch in 2004. Although Miss Jessie’s has retained a loy­al fan base through their prod­ucts and salon ser­vices, they have expe­ri­enced a fair share of crit­i­cism from detrac­tors with­in the nat­ur­al hair com­mu­ni­ty — cit­ing every­thing from co-founder Titi Branch’s silkened (tex­tur­ized) tress­es, to call­ing in to ques­tion prod­uct prices rel­a­tive to the ingre­di­ent qual­i­ty.

We at Black Girl with Long Hair would love to know what you all think of this part­ner­ship. Although it is only for the sum­mer sea­son, have Indique and Miss Jessie’s set the stan­dard for future col­lab­o­ra­tion between two seem­ing­ly oppo­site ends of the Black hair spec­trum? Or is this a major mar­ket­ing move to expose weave-wear­ing ladies to Miss Jessie’s prod­ucts to drum up busi­ness, and intro­duce more nat­ur­al hair clients to the option of kinky and curly weaves?


Share your thoughts! But as with all con­tro­ver­sial top­ics, please keep the dia­logue respect­ful.

Christina Patrice

Born, raised, and liv­ing in Los Ange­les, Christi­na is BGLH’s res­i­dent tran­si­tion­ing expert and prod­uct junkie. In addi­tion to lov­ing all things hair, she is a fit­ness novice and advo­cate of wear­ing san­dals year-round. For more infor­ma­tion on tran­si­tion­ing, nat­ur­al hair, and her own hair jour­ney, vis­it maneobjective.com. Or, if you like pic­tures fol­low Christi­na on Insta­gram @maneobjective.

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60 Comments on "Miss Jessie’s Partnering With Weave Company Indique for Its Summer Campaign?"

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In my expe­ri­ence, the first sev­er­al posts total­ly high­light why some folks turn their face up at Nat­u­rals [insert what­ev­er adjec­tive you choose to use] / nat­ur­al hair /natural hair styles, etc. It is more so the individual(s) than it is the move­ment itself. I recall a few years back when two of my cousin’s made neg­a­tive com­ments about naturals/going nat­ur­al (I was ful­ly relaxed then), and revis­it­ing their com­ments recent­ly, they were about the bad atti­tudes of the women they encoun­tered who went nat­ur­al, and not about the move­ment itself. How one wears their hair, nat­ur­al, relaxed, texlaxed, weaved,… Read more »

IMO this is coun­ter­in­tu­itive. Isn’t the “Nat­ur­al Hair Move­ment” about embrac­ing what nat­u­ral­ly grows out of our heads. Also, I nev­er under­stood why a weave is con­sid­ered pro­tec­tive “styling?” Why not “style” your own hair in braids, twists, and/or updos for “pro­tec­tion”. What is the point of going nat­ur­al if your hair is cov­ered up by a weave?

I think that Miss Jesse’s col­lab is a set­back to pro­mot­ing the con­cept of nat­ur­al hair.


To me the most con­fus­ing thing is what anyone’s hair choic­es has to do with any­one else. Seri­ous­ly, these com­ments are so hor­ri­ble. I’m nat­ur­al but can’t imag­ine what it’s like for peo­ple with relaxed hair or those who wear braids/weave. It’s actu­al­ly black peo­ple (and not oth­er races) who pass the most judge­ment on oth­er black women. Just calm the hell down and do you.


I don’t get the fuss. I have a wig and I have lots of healthy nat­ur­al hair that I am not ashamed to wear, but I bet you when it’s cold and fall semes­ter begins I will be slap­ping it on. Why? Because I’m more con­cerned with main­tain­ing a 4.0 gpa than a twist out every night. You can wear wigs/weaves and have healthy nat­ur­al hair too. If they’re going to wear fake hair let them. It’s their con­cern and their mon­ey, but I would love it if they learned how to main­tain their nat­ur­al hair under­neath as well.

I’m a fan of pro­tec­tive styles includ­ing weaves since right now my hair is still in TWA stage and though I love it, I live in the desert and dur­ing the sum­mer the heat is just too harsh to have it out on those 114-degree days. I’ve seen Ms Jessie’s prod­ucts and I imme­di­ate­ly put the bot­tle back down once I saw the price. $38 what?! I’ll pay a good price for a good prod­uct but for curly col­lege girls that’s a lot of mon­ey when I’m new­ly re-nat­ur­al ( not sure if that’s a word, help me out!), mean­ing… Read more »
I do find the part­ner­ship to be a lit­tle con­tra­dic­to­ry. I thought the pur­pose of Miss Jessie’s came about because we want­ed an alter­na­tive to perms as well as the already exist­ing wigs and weaves. part­ner­ing with a weave com­pa­ny doesn’t seem to fall in line with the con­cept that we are able to take care of our own hair and not have to resort to weaves if we don’t want to. Nat­u­rals already know about pro­tec­tive styling.Miss Jessies was nev­er about pro­tec­tive styling.It was sup­posed to address the needs of nat­u­rals who DON’T pro­tec­tive style as a dai­ly styling solution…So… Read more »

But who cov­ers their hair in the sum­mer? I don’t do weaves, but doesn’t it make more sense to hide your hair through a windy, freez­ing win­ter? It’s way too hot to wear 3 bun­dles of “Indi­an Malaysian Uni­corn Tears Kinky Curly” now.

Rachel Johnson

How much are the weaves? Isn’t it cheap­er to main­tain your nat­ur­al hair for the sum­mer rather than spend­ing mon­ey on a Miss Jessie’s weave?

Oh naw, I can’t with the weave bash­ing any longer. What’s wrong with a good weave? And bet­ter yet, why do those who wear weaves auto­mat­i­cal­ly become cat­e­go­rized as being “ashamed” of their nat­ur­al hair? And even bet­ter, why does it mat­ter if some pre­fer a weave? And most impor­tant, why are we attack­ing any one for their pref­er­ence of hair style, or care. So what if some ladies wear a weave or wigs? I am per­fect­ly proud of my curls, and still get gid­dy when I get my Brazil­ian bun­dles. Both my hair and I enjoy the break we… Read more »

I agree with you. I too am over the weave bash­ing. I am NOT ashamed of my nat­ur­al hair. In fact, I wear my hair out 99.9% of the time except for the bi-annu­al weave for vaca­tion or when I just want a dif­fer­ent look. I also do not under­stand why or when peo­ple became so judge­men­tal of oth­er people’s hair. If it’s not on your head, it’s not your busi­ness.


Nice emp­ty rant. YOU need to find a hob­by quick. No one cares about what you put on head. I am start­ing to believe stereo­types exist because SOME peo­ple make sure they exist. Black women are stereo­typed for that love of wigs and weaves and then some bw like your­self make it a point to bash any­one who dis­agrees with you.

Buy as many weaves as you want and get a life.

I’ve stayed pret­ty qui­et on this til now because every­one has pret­ty much said what needs to be said—but no. Most of the com­menters kept it respect­ful and focused on the MJ+Indique part­ner­ship. So why didn’t you? A) Exact­ly who are you to tell peo­ple they aren’t allowed to dis­agree with weave wear­ing? And B) seri­ous­ly with the “nat­ur­al Nazi” ter­mi­nol­o­gy? Weaves in the nat­ur­al com­mu­ni­ty will prob­a­bly be a con­tentious sub­ject for as long as relax­ing will be. That’s just the way it is. Get­ting your panties in a twist about it and call­ing folks names is non-pro­duc­tive. Have… Read more »

Well said. And yes, can we please retire the term “nat­ur­al Nazi”? It real­ly is crazy to com­pare peo­ple who are adamant about pro­mot­ing the image of black peo­ple to a vio­lent group, which sought to destroy all that wasn’t “Aryan” or “pure” white. Do you peo­ple under­stand how ridicu­lous that is?


I say Nat­ur­al hair Nas­ties instead; I feel that’s a lot more appro­pri­ate.


I’m not a per­son­al fan of weaves, and Miss Jessie’s is extreme­ly over­priced for the qual­i­ty of their ingre­di­ents so this part­ner­ship gets a mighty shrug from me! I’ve been wear­ing yarn twists as a pro­tec­tive style to try to get to a goal length for most of the last six months so I’m not against wrap­ping your hair up, but weave com­pa­nies have tra­di­tion­al­ly not been about pro­mot­ing hair health.

I think that this is a strat­e­gy to make more mon­ey from the African ladies who still wear their hair relaxed. I’ve seen relaxed haired gals who love natural/curly weaves and wear them but they are too chick­en to go nat­ur­al them­selves and thus feel no need to buy “nat­ur­al hair prod­ucts”. What bet­ter way to suck them dry than to intro­duce unnec­es­sar­i­ly priced nat­ur­al hair prod­ucts to their love of weaves with the claim that it’s a great way to take good care of their hair and their weaves? Sad­ly, i think some peo­ple or a lot of peo­ple… Read more »
Miss T

Hmmm. I knew Miss Jessie wasn’t about that life! The com­pa­ny just nev­er seemed gen­uine­ly inter­est­ed and sup­port­ive of nat­ur­al hair. Am I against wigs and weave? Yes and no. I think wear­ing them as a “pro­tec­tive” style is a lazy excuse. On the oth­er hand they are great for play­ing dress up, cos­tumes, the­atri­cal pro­duc­tions etc. I wear one occa­sion­al­ly in pub­lic with sun­glass­es and a fake accent to enter­tain myself, yes I’m crazy yall :)


i object to weaves from a polit­i­cal stand­point. so i do not care too much for this part­ner­ship.

“Nat­ur­al hair” prod­uct meets ” nat­u­ral­ly tex­tured” weave company…my opin­ion is that it will work. Yow know why? Because lest we for­get there are new nat­u­rals born every minute that are curi­ous about all the new stuff on the mar­ket that us ” old nat­u­rals” are total­ly over. So I can total­ly see reviews about this hair on you tube or on blogs because peo­ple will be request­ing it and the com­pa­ny will be “send out the prod­uct for an hon­est review”. We have all seen or heard or read about the newest thing because of nat­ur­al hair social media… Read more »

Why can’t nat­u­rals just enjoy their nat­ur­al hair in its nat­ur­al state? What are we hid­ing for???? C’mon. These chicks are oppor­tunists and I for one am NOT and REFUSE to drink the Kool-aid.

In all my years alive and nat­ur­al I don’t under­stand the con­cept of wear­ing a wig or weave to give your hair a rest. It always seems like more work than just wear­ing your own. Its like wear pro­tec­tive weave all win­ter to hide from the cold and then again in the sum­mer. Geeze when can we enjoy our real hair lol. Any who I think this idea will be fruit­ful for the many nat­u­rals who like to wear weaves and such. Miss Jessie has become a strong con­tender in the nat­ur­al hair mar­ket so if they part­ner with some­one who… Read more »

When I wore braids, it real­ly did give my hair a break. I didn’t have to style it con­stant­ly and wash­ing and oil­ing was a breeze. I don’t know about any­body else, but the 12 hour install (I do my own) was worth the 3 month styling reprieve.

Truth Hurts

What they need to do is cut the prices of their over priced hair prod­ucts! Their prod­ucts arent worth more then $10 and thats why they are always on clear­ance in Tar­get!

Miss Mo

LMAOOOO @ “they are always on clear­ance in Tar­get”. Haha

ida voyder
These peo­ple are deter­mined, real­ly deter­mined to take black women to the clean­ers. As I was read­ing the infor­ma­tion above it reminds me of when I used to watch wrestling. The tag team. Any­one remem­ber that? One beats you up real­ly bad then touch­es his part­ner and then he comes in and fin­ish­es you off. The sad­dest thing is that many women are going to fall for it. I’ve seen so many women with weaves it’s ridicu­lous. It’s to the point where young school girls are even wear­ing them too. was speak­ing to a male friend just this morn­ing who… Read more »

because black women are mon­ey mak­ers espe­cial­ly when it comes to HAIR


I received free sam­ples from miss jessie last year and I real­ly dont now how they stay in busi­ness Their prod­ucts are crap and way over­priced,. Why would any­one pay $40–50 on a prod­uct that main­ly grease and eco style gel. There’s a girl who com­pared them both on youtube and the grease/eco styler won and it only takes $5 to make too.


Maybe since the prices are so high, the few peo­ple who do buy from them make up the dif­fer­ence. Price over qual­i­ty? :/

Miss Mo

I’m so sor­ry but Ms Jessies cost too damn much for the same ingre­di­ents used in oth­er natural/multi_culture hair prod­ucts.

I mean I go through their ingre­di­ents and can’t jus­ti­fy why I should pay $20 — $30 for an 8oz bot­tle when I can get same/similar or per­haps even bet­ter from Can­tu, As I Am, Eden Body Works, Shea Mois­ture, Kinky Curly and the likes.

Child please.





I don’t like either of those. They look like mops, far too much hair and unre­al­is­tic. If done well, a weave can be fine but many are not done well, sit on top of the head like a perched cat and look hor­rid. You should always think about your face size and shape, it looks like it’s plonked on and then go where­as women with loose hair nat­u­ral­ly would get it shaped.


It’s the next wave of mon­ey mak­ers for com­pa­nies: sum­mer weaves. Very inter­est­ing.


it’s fun­ny. I thought sum­mer would be the per­fect time for peo­ple to wear their nat­ur­al hair. Esp in regions where peo­ple expe­ri­ence the four sea­sons.


That’s exact­ly what I was think­ing. But wear­ing your own hair isn’t prof­itable enough for some com­pa­nies.

Aijalon Halema Leilani
Aijalon Halema Leilani

Wow a nat­ur­al hair advo­cate who has tex­tur­ized hair.

When white women put weaves/extensions in their hair,nobody says that they are hid­ing from real­i­ty, that they have no self actu­al­iza­tion, etc,etc. Yet when a black women does the same she is ashamed/hates her­self, her hair, her his­to­ry, the neighbors,their dogs, etc, etc. It’s just ridicu­lous!! We are mak­ing such a big deal over noth­ing. Weaves/wigs are pro­tec­tive styles, and black women should feel free to employ and enjoy them when­ev­er they feel the need. And you know what? Yes, there are women who are not sat­is­fied with their hair and choose to wear weaves to avoid deal­ing with it,… Read more »

I would think that if white women were run­ning around wear­ing afro tex­ture weaves esp. Black ones I might say they were not fac­ing real­i­ty. Lol I just don’t see them. In my cir­cle of friends I don’t see the them (white women) wear weaves to the point when they take them down they have ball spots like a poke-a-dot dress either. Or the sides and back of their heads look like a skin cat. But if any woman is “sat­is­fied ” with those results more pow­er to Ya!


Exact­ly! Cau­casian women get weaves that match their ACTUAL hair tex­ture. I’m no nat­ur­al hair nazi but I don’t under­stand why so many sis­tas find their nat­ur­al hair ugly. It’s a whole nother top­ic though.


Pok a dot dress!!!!! I’m done.… DONE.????????????

ok where is this top­ic com­ing from? the whole post is about a com­pa­ny col­lab­o­rat­ing with anoth­er in order to pro­mote prod­ucts. Per­son­al­ly, if you wan­na wear a weave that’s fine. I would like to switch it up once in a while and rock a weave too esp if it’s kinky tex­tured. Infact, it’s nice that they also give tips on how to take care of your own hair under a weave to ensure that you sus­tain your healthy hair. but 1.) nat­u­rals already do that with­out the help of expen­sive hair prod­ucts. so ofcourse you would expect a bit… Read more »

Lets face it, the rea­son why so many of us black women are ridiculed for wear­ing weaves is because a huge num­ber of us do and they tend to be straight weaves that look noth­ing like our hair. Though ofcourse I under­stand the rea­sons why so many of us wear weaves. With white women their exten­sions are sim­i­lar to their hair tex­ture so theyre less like­ly to get stick for it or have con­no­ta­tions to self hatred.


and fur­ther, they are faaar less like­ly to wear full or even par­tial hair weaves, unlike us. if they wear added hair, it’s mere­ly clip on exten­sions which are usu­al­ly removed dai­ly. and as you men­tioned, you would mis­take it for their actu­al hair. with black women, you just KNOW it’s fake. unless it’s afro-tex­tured, which, nine times out of ten, it’s not.


PS: in regard to the term for pas­sion­ate nat­u­rals as Nazi. Remem­ber there or Izan too. They often can be found blam­ing inno­cent Ger­mans on the death of a dis­tant rel­a­tive dur­ing the holo­caust. There­fore, since they are racists against Ger­mans, its like the oppo­site of a nazi, its an izan (nazi spelled back­wards).

I believe there or inno­cent, pas­sion­ate , nat­u­rals with strong view points. Some­times a lit­tle over the top in views. I just don’t want to come down so hard on them and their views that I become an “Izan”.


I think its a gr8 idea although I don’t think I would use Ms Jessie’s on weaves because of the cost of the prod­uct. I have no issues with the use of weaves & exten­sions in nat­ur­al hair, despite all the hair “nazis”. They don’t have to deal with my hair well lets just say its my busi­ness what I do with my hair!!


If this part­ner­ship helps Miss Jessie’s to stay in busi­ness, I say go for it. Besides, there is noth­ing wrong with a pro­tec­tive style every once in a while. Not every­one is look­ing to “hide” their kinky hair.

I’m inter­est­ed in see­ing how many nat­u­rals take this busi­ness deci­sion per­son­al­ly. *pops pop­corn* I didn’t like straight hair even when I had it (18 years relaxed) so even if some­one were to pay me the amount of mon­ey I’d need in order to cov­er up my beau­ti­ful kinks and coils with a weave it would have to be a weave that at least looked like it belonged on some­one (me) whose genes have caused her to be mis­tak­en for Ghana­ian by actu­al Ghana­ians (as in, “You look just like my lit­tle sis­ter back home!”). So to that end I’m… Read more »

you aint lied. That’s one of my dreams too and on youtube i have seen nat­u­rals with thick hair that i would mis­take for a weave (long or short) heck even my own shoul­der length type4 hair is so thick around my big fore­head that i mis­take it for a weave hehe. Any­way yeah this clear­ly a busi­ness move for them to pro­mote of their unnec­es­sary prod­ucts.

This col­lab­o­ra­tion is just a ploy to get more mon­ey out the pock­ets of black women, we all know Miss Jessie’s prod­ucts are hel­la high and not that good from per­son­al use and reviews over­all, so now they decid­ed to part­ner with the next biggest con­tender in the hair mar­ket for black women which is weaves just to ensure prof­it. No Miss Jessie go back to the draw­ing board tweak those recipes and low­er your prices than you can began to see here rev­enue until then stop try­ing to ignore the issues at hand with the line and pig­gy­back off… Read more »
Per­son­al­ly I don’t think they have set a stan­dard. In this area we did not need a stan­dard. I say this because many nat­u­rals use weaves as pro­tec­tive styles, and con­di­tion with oils, but­ters etc. for less the cost and bet­ter results then Miss Jessie’s. I see them like a bad mar­riage. Bad Prod­ucts meets Recov­er­ing Weave Junky. Like drugs they want to be the new high in the nat­ur­al hair world. Miss Jessie’s push­ing a prod­uct that at first gives your a hair a quick fix, but lat­er when your hair come down, usu­al­ly the next day, it’s a frizzy… Read more »

This is just dumb. “It’s pro­tec­tive” maybe makes sense, but it sure isn’t natural–neither the weaves nor Miss Jessie’s doo doo prod­ucts.


And one of the sis­ters uses a tex­tur­iz­er.

Love yourself

Lol. I don’t know any­one who uses Miss Jessie’s prod­ucts per­son­al­ly or on the mil­lion YouTube nat­ur­al hair videos I have watched I nev­er see it. It’s expen­sive for no rea­son at all you would think it was infused with some spe­cial ingre­di­ent they dis­cov­ered from a plant in the African jun­gle or some­thing with those prices



those prod­ucts cost tooooo mucho!


not “doo doo.” Lol. Lord.


I think its a smart idea. Even when you hair is tucked away in wigs or weaves, it still needs the same care as if you were wear­ing it out. Miss Jessie’s is smart to point that out and direct peo­ple back to their prod­ucts.


While I don’t have a prob­lem with women wear­ing weaves, I think in the long term it hin­ders the accept­abil­i­ty in pub­lic and amongst black women for wear­ing their hair in nor­mal pro­tec­tive styles like sim­ple braids and ban­tu knots. The idea that our hair always has to be “cam­era ready” is the same men­tal­i­ty that leads to depen­den­cy of relax­ers.


amen and amen


“The idea that our hair always has to be “cam­era ready” is the same men­tal­i­ty that leads to depen­den­cy of relax­ers.”

Thank you! You need to write an entire series on that state­ment. BTW, I haven’t used MJ since 2006, the odor from the curly pud­ding and but­ter­cream got me kicked out of bed! I kept the cute tub jar, and don’t you know it STILL stanks of minty but­ter­crust!


I com­plete­ly agree. It took a while for me to get used to pro­tec­tive styling meth­ods because of the view that ‘straight hair is more accept­able and pro­fes­sion­al’ and even longer for peo­ple around me to get used to it.


Wait! did I read the tips cor­rect.

Start your day with a gen­er­ous amount of Miss Jessie’s mult-tex­ture cream on an Indique dead hair. At $16.00

Then before bed put Miss Jessie’s pil­low soft curls and tus­sle on Indique dead hair. At $22.00.

Even if the prod­ucts were good and they are not (IMO ), why would i put cost­ly prod­ucts on fake hair? A waste of mon­ey.