miss jessies indique hair

 

This mon­th, vir­gin exten­sions com­pa­ny Indique Hair part­nered with Miss Jessie’s to launch the It’s Nat­u­ral beau­ty cam­paign. Why exact­ly would a nat­u­ral hair brand part­ner with a weave com­pa­ny?

Pro­tec­tive styling.

From the Indique Hair press release:

Just in time for Sum­mer, the It’s Nat­u­ral beau­ty cam­paign empow­ers wom­en to embrace pro­tec­tive styling meth­ods that pro­mote healthy hair with­out fore­go­ing the desired tex­tured curls, coils and kinks look. For the entire mon­th of May, vis­it any Indique Hair bou­tique to try Miss Jessie’s hair prod­ucts, receive a per­son­al con­sul­ta­tion with an Indique Hair expert or view our Sum­mer ready hair tips below. 

Beyond cov­er­ing your tress­es for the sum­mer, the It’s Nat­u­ral beau­ty cam­paign seeks to edu­cate ladies on how to pro­tect hair under weaves and care for tex­tured addi­tions. The cam­paign is aimed at tran­si­tion­ers, nat­u­rals, and any­one look­ing to give hair a break from heat styling, manip­u­la­tion, and envi­ron­men­tal ele­ments. 

I reached out to Indique’s Mar­ket­ing Coor­di­na­tor, Trevon Williams for more infor­ma­tion on how the cam­paign came about. Accord­ing to Williams, “Indique’s founder Ericka Dot­son is good friends with Miss Jessie’s founders Miko and Titi. They have been talk­ing about the pos­si­bil­i­ty of a col­lab­o­ra­tion for a while now and final­ly decid­ed to launch this year.” He fur­ther elab­o­rates that “[Indique] did not explore [part­ner­ship with] any oth­er brands; this was a very organ­ic part­ner­ship for us. Miss Jessie’s and Indique Hair are both pio­neers with­in the hair indus­try.”

Clients at any of the 13 Indique bou­tiques nation­wide can expect to receive a “Quick 5 Con­sult” with a Client Care Liaison, who will explain nat­u­ral hair main­te­nance and which Indique tex­tures are best suit­ed to to their par­tic­u­lar pref­er­ences and lifestyle. With­in this con­sult, clients will also be intro­duced to Miss Jessie’s prod­ucts primed for their own per­son­al hair care, as well as the main­te­nance of the exten­sions.

Pro­tec­tive styling with wigs and weaves is one of many polar­iz­ing pref­er­ences with­in the nat­u­ral hair com­mu­ni­ty. Some ladies love the con­ve­nience and ver­sa­til­i­ty the­se exten­sions offer, in addi­tion to pro­tect­ing their strands. Oth­ers view them as a means of avoid­ing the real­i­ty of embrac­ing one’s true tex­ture and length while simul­ta­ne­ous­ly rein­forc­ing the idea that our hair as it grows from our heads is not good enough or too dif­fi­cult to deal with. Although I am indif­fer­ent to the mat­ter, I tip my hat to com­pa­nies like Indique, Big Chop Hair, and Heat Free Hair who at least offer exten­sions that cov­er the breadth of kinky, coily, and curly hair tex­tures rep­re­sen­ta­tive of our nat­u­ral manes.

Equal­ly as polar­iz­ing is the Miss Jessie’s brand. Tout­ed as one of the pio­neer­ing brands in nat­u­ral hair care, sis­ters Titi and Miko Branch launched the pro­duct line named for their pater­nal grand­moth­er Miss Jessie Mae Branch in 2004. Although Miss Jessie’s has retained a loy­al fan base through their prod­ucts and salon ser­vices, they have expe­ri­enced a fair share of crit­i­cism from detrac­tors with­in the nat­u­ral hair com­mu­ni­ty — cit­ing every­thing from co-founder Titi Branch’s silkened (tex­tur­ized) tress­es, to call­ing in to ques­tion pro­duct prices rel­a­tive to the ingre­di­ent qual­i­ty.

We at Black Girl with Long Hair would love to know what you all think of this part­ner­ship. Although it is only for the sum­mer sea­son, have Indique and Miss Jessie’s set the stan­dard for future col­lab­o­ra­tion between two seem­ing­ly oppo­site ends of the Black hair spec­trum? Or is this a major mar­ket­ing move to expose weave-wear­ing ladies to Miss Jessie’s prod­ucts to drum up busi­ness, and intro­duce more nat­u­ral hair clients to the option of kinky and curly weaves?

 

Share your thoughts! But as with all con­tro­ver­sial top­ics, please keep the dia­logue respect­ful.

Christina Patrice

Born, raised, and liv­ing in Los Ange­les, Christi­na is BGLH’s res­i­dent tran­si­tion­ing expert and pro­duct junkie. In addi­tion to lov­ing all things hair, she is a fit­ness novice and advo­cate of wear­ing san­dals year-round. For more infor­ma­tion on tran­si­tion­ing, nat­u­ral hair, and her own hair jour­ney, vis­it maneobjective.com. Or, if you like pic­tures fol­low Christi­na on Insta­gram @maneobjective.

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60 Comments on "Miss Jessie’s Partnering With Weave Company Indique for Its Summer Campaign?"

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cacey

i object to weaves from a polit­i­cal stand­point. so i do not care too much for this part­ner­ship.

Miss T

Hmmm. I knew Miss Jessie wasn’t about that life! The com­pa­ny just nev­er seemed gen­uine­ly inter­est­ed and sup­port­ive of nat­u­ral hair. Am I again­st wigs and weave? Yes and no. I think wear­ing them as a “pro­tec­tive” style is a lazy excuse. On the oth­er hand they are great for play­ing dress up, cos­tumes, the­atri­cal pro­duc­tions etc. I wear one occa­sion­al­ly in pub­lic with sun­glass­es and a fake accent to enter­tain myself, yes I’m crazy yall :)

Jacky
I think that this is a strat­e­gy to make more mon­ey from the African ladies who still wear their hair relaxed. I’ve seen relaxed haired gals who love natural/curly weaves and wear them but they are too chick­en to go nat­u­ral them­selves and thus feel no need to buy “nat­u­ral hair prod­ucts”. What bet­ter way to suck them dry than to intro­duce unnec­es­sar­i­ly priced nat­u­ral hair prod­ucts to their love of weaves with the claim that it’s a great way to take good care of their hair and their weaves? Sad­ly, i think some peo­ple or a lot of peo­ple… Read more »
Sophie

I’m not a per­son­al fan of weaves, and Miss Jessie’s is extreme­ly over­priced for the qual­i­ty of their ingre­di­ents so this part­ner­ship gets a mighty shrug from me! I’ve been wear­ing yarn twists as a pro­tec­tive style to try to get to a goal length for most of the last six months so I’m not again­st wrap­ping your hair up, but weave com­pa­nies have tra­di­tion­al­ly not been about pro­mot­ing hair health.

Trace.
Oh naw, I can’t with the weave bash­ing any longer. What’s wrong with a good weave? And bet­ter yet, why do those who wear weaves auto­mat­i­cal­ly become cat­e­go­rized as being “ashamed” of their nat­u­ral hair? And even bet­ter, why does it mat­ter if some prefer a weave? And most impor­tant, why are we attack­ing any one for their pref­er­ence of hair style, or care. So what if some ladies wear a weave or wigs? I am per­fect­ly proud of my curls, and still get gid­dy when I get my Brazil­ian bundles. Both my hair and I enjoy the break we… Read more »
Dananana
I’ve stayed pret­ty qui­et on this til now because every­one has pret­ty much said what needs to be said—but no. Most of the com­menters kept it respect­ful and focused on the MJ+Indique part­ner­ship. So why didn’t you? A) Exact­ly who are you to tell peo­ple they aren’t allowed to dis­agree with weave wear­ing? And B) seri­ous­ly with the “nat­u­ral Nazi” ter­mi­nol­o­gy? Weaves in the nat­u­ral com­mu­ni­ty will prob­a­bly be a con­tentious sub­ject for as long as relax­ing will be. That’s just the way it is. Get­ting your panties in a twist about it and call­ing folks names is non-pro­duc­tive. Have… Read more »
Carleee

Well said. And yes, can we please retire the term “nat­u­ral Nazi”? It real­ly is crazy to com­pare peo­ple who are adamant about pro­mot­ing the image of black peo­ple to a vio­lent group, which sought to destroy all that wasn’t “Aryan” or “pure” white. Do you peo­ple under­stand how ridicu­lous that is?

Gemma

I say Nat­u­ral hair Nas­ties instead; I feel that’s a lot more appro­pri­ate.

eve-audrey

Nice emp­ty rant. YOU need to find a hob­by quick. No one cares about what you put on head. I am start­ing to believe stereo­types exist because SOME peo­ple make sure they exist. Black wom­en are stereo­typed for that love of wigs and weaves and then some bw like your­self make it a point to bash any­one who dis­agrees with you.

Buy as many weaves as you want and get a life.

Chelsea

I agree with you. I too am over the weave bash­ing. I am NOT ashamed of my nat­u­ral hair. In fact, I wear my hair out 99.9% of the time except for the bi-annu­al weave for vaca­tion or when I just want a dif­fer­ent look. I also do not under­stand why or when peo­ple became so judge­men­tal of oth­er people’s hair. If it’s not on your head, it’s not your busi­ness.

Rachel Johnson

How much are the weaves? Isn’t it cheap­er to main­tain your nat­u­ral hair for the sum­mer rather than spend­ing mon­ey on a Miss Jessie’s weave?

Soapbox

But who cov­ers their hair in the sum­mer? I don’t do weaves, but doesn’t it make more sense to hide your hair through a windy, freez­ing win­ter? It’s way too hot to wear 3 bundles of “Indi­an Malaysian Uni­corn Tears Kinky Curly” now.

imani
I do find the part­ner­ship to be a lit­tle con­tra­dic­to­ry. I thought the pur­pose of Miss Jessie’s came about because we want­ed an alter­na­tive to perms as well as the already exist­ing wigs and weaves. part­ner­ing with a weave com­pa­ny doesn’t seem to fall in line with the con­cept that we are able to take care of our own hair and not have to resort to weaves if we don’t want to. Nat­u­rals already know about pro­tec­tive styling.Miss Jessies was nev­er about pro­tec­tive styling.It was sup­posed to address the needs of nat­u­rals who DON’T pro­tec­tive style as a dai­ly styling solution…So… Read more »
Delia
I’m a fan of pro­tec­tive styles includ­ing weaves since right now my hair is still in TWA stage and though I love it, I live in the desert and dur­ing the sum­mer the heat is just too harsh to have it out on those 114-degree days. I’ve seen Ms Jessie’s prod­ucts and I imme­di­ate­ly put the bot­tle back down once I saw the price. $38 what?! I’ll pay a good price for a good pro­duct but for curly col­lege girls that’s a lot of mon­ey when I’m new­ly re-nat­u­ral ( not sure if that’s a word, help me out!), mean­ing… Read more »
Poshnera

I don’t get the fuss. I have a wig and I have lots of healthy nat­u­ral hair that I am not ashamed to wear, but I bet you when it’s cold and fall semes­ter begins I will be slap­ping it on. Why? Because I’m more con­cerned with main­tain­ing a 4.0 gpa than a twist out every night. You can wear wigs/weaves and have healthy nat­u­ral hair too. If they’re going to wear fake hair let them. It’s their con­cern and their mon­ey, but I would love it if they learned how to main­tain their nat­u­ral hair under­neath as well.

mochachick10

IMO this is coun­ter­in­tu­itive. Isn’t the “Nat­u­ral Hair Move­ment” about embrac­ing what nat­u­ral­ly grows out of our heads. Also, I nev­er under­stood why a weave is con­sid­ered pro­tec­tive “styling?” Why not “style” your own hair in braids, twists, and/or updos for “pro­tec­tion”. What is the point of going nat­u­ral if your hair is cov­ered up by a weave?

I think that Miss Jesse’s col­lab is a set­back to pro­mot­ing the con­cept of nat­u­ral hair.

Gemma

To me the most con­fus­ing thing is what anyone’s hair choic­es has to do with any­one else. Seri­ous­ly, the­se com­ments are so hor­ri­ble. I’m nat­u­ral but can’t imag­ine what it’s like for peo­ple with relaxed hair or those who wear braids/weave. It’s actu­al­ly black peo­ple (and not oth­er races) who pass the most judge­ment on oth­er black wom­en. Just calm the hell down and do you.

newnaturalnotes
In my expe­ri­ence, the first sev­er­al posts total­ly high­light why some folks turn their face up at Nat­u­rals [insert what­ev­er adjec­tive you choose to use] / nat­u­ral hair /natural hair styles, etc. It is more so the individual(s) than it is the move­ment itself. I recall a few years back when two of my cousin’s made neg­a­tive com­ments about naturals/going nat­u­ral (I was ful­ly relaxed then), and revis­it­ing their com­ments recent­ly, they were about the bad atti­tudes of the wom­en they encoun­tered who went nat­u­ral, and not about the move­ment itself. How one wears their hair, nat­u­ral, relaxed, texlaxed, weaved,… Read more »
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