miss jessies indique hair


This month, virgin extensions company Indique Hair partnered with Miss Jessie’s to launch the It’s Natural beauty campaign. Why exactly would a natural hair brand partner with a weave company?

Protective styling.

From the Indique Hair press release:

Just in time for Summer, the It’s Natural beauty campaign empowers women to embrace protective styling methods that promote healthy hair without foregoing the desired textured curls, coils and kinks look. For the entire month of May, visit any Indique Hair boutique to try Miss Jessie’s hair products, receive a personal consultation with an Indique Hair expert or view our Summer ready hair tips below. 

Beyond covering your tresses for the summer, the It’s Natural beauty campaign seeks to educate ladies on how to protect hair under weaves and care for textured additions. The campaign is aimed at transitioners, naturals, and anyone looking to give hair a break from heat styling, manipulation, and environmental elements. 

I reached out to Indique’s Marketing Coordinator, Trevon Williams for more information on how the campaign came about. According to Williams, “Indique’s founder Ericka Dotson is good friends with Miss Jessie’s founders Miko and Titi. They have been talking about the possibility of a collaboration for a while now and finally decided to launch this year.” He further elaborates that “[Indique] did not explore [partnership with] any other brands; this was a very organic partnership for us. Miss Jessie’s and Indique Hair are both pioneers within the hair industry.”

Clients at any of the 13 Indique boutiques nationwide can expect to receive a “Quick 5 Consult” with a Client Care Liaison, who will explain natural hair maintenance and which Indique textures are best suited to to their particular preferences and lifestyle. Within this consult, clients will also be introduced to Miss Jessie’s products primed for their own personal hair care, as well as the maintenance of the extensions.

Protective styling with wigs and weaves is one of many polarizing preferences within the natural hair community. Some ladies love the convenience and versatility these extensions offer, in addition to protecting their strands. Others view them as a means of avoiding the reality of embracing one’s true texture and length while simultaneously reinforcing the idea that our hair as it grows from our heads is not good enough or too difficult to deal with. Although I am indifferent to the matter, I tip my hat to companies like Indique, Big Chop Hair, and Heat Free Hair who at least offer extensions that cover the breadth of kinky, coily, and curly hair textures representative of our natural manes.

Equally as polarizing is the Miss Jessie’s brand. Touted as one of the pioneering brands in natural hair care, sisters Titi and Miko Branch launched the product line named for their paternal grandmother Miss Jessie Mae Branch in 2004. Although Miss Jessie’s has retained a loyal fan base through their products and salon services, they have experienced a fair share of criticism from detractors within the natural hair community — citing everything from co-founder Titi Branch’s silkened (texturized) tresses, to calling in to question product prices relative to the ingredient quality.

We at Black Girl with Long Hair would love to know what you all think of this partnership. Although it is only for the summer season, have Indique and Miss Jessie’s set the standard for future collaboration between two seemingly opposite ends of the Black hair spectrum? Or is this a major marketing move to expose weave-wearing ladies to Miss Jessie’s products to drum up business, and introduce more natural hair clients to the option of kinky and curly weaves?


Share your thoughts! But as with all controversial topics, please keep the dialogue respectful.

Christina Patrice

Born, raised, and living in Los Angeles, Christina is BGLH's resident transitioning expert and product junkie. In addition to loving all things hair, she is a fitness novice and advocate of wearing sandals year-round. For more information on transitioning, natural hair, and her own hair journey, visit maneobjective.com. Or, if you like pictures follow Christina on Instagram @maneobjective.

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60 Comments on "Miss Jessie’s Partnering With Weave Company Indique for Its Summer Campaign?"

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In my experience, the first several posts totally highlight why some folks turn their face up at Naturals [insert whatever adjective you choose to use] / natural hair /natural hair styles, etc. It is more so the individual(s) than it is the movement itself. I recall a few years back when two of my cousin’s made negative comments about naturals/going natural (I was fully relaxed then), and revisiting their comments recently, they were about the bad attitudes of the women they encountered who went natural, and not about the movement itself. How one wears their hair, natural, relaxed, texlaxed, weaved,… Read more »

IMO this is counterintuitive. Isn’t the “Natural Hair Movement” about embracing what naturally grows out of our heads. Also, I never understood why a weave is considered protective “styling?” Why not “style” your own hair in braids, twists, and/or updos for “protection”. What is the point of going natural if your hair is covered up by a weave?

I think that Miss Jesse’s collab is a setback to promoting the concept of natural hair.


To me the most confusing thing is what anyone’s hair choices has to do with anyone else. Seriously, these comments are so horrible. I’m natural but can’t imagine what it’s like for people with relaxed hair or those who wear braids/weave. It’s actually black people (and not other races) who pass the most judgement on other black women. Just calm the hell down and do you.


I don’t get the fuss. I have a wig and I have lots of healthy natural hair that I am not ashamed to wear, but I bet you when it’s cold and fall semester begins I will be slapping it on. Why? Because I’m more concerned with maintaining a 4.0 gpa than a twist out every night. You can wear wigs/weaves and have healthy natural hair too. If they’re going to wear fake hair let them. It’s their concern and their money, but I would love it if they learned how to maintain their natural hair underneath as well.

I’m a fan of protective styles including weaves since right now my hair is still in TWA stage and though I love it, I live in the desert and during the summer the heat is just too harsh to have it out on those 114-degree days. I’ve seen Ms Jessie’s products and I immediately put the bottle back down once I saw the price. $38 what?! I’ll pay a good price for a good product but for curly college girls that’s a lot of money when I’m newly re-natural ( not sure if that’s a word, help me out!), meaning… Read more »
I do find the partnership to be a little contradictory. I thought the purpose of Miss Jessie’s came about because we wanted an alternative to perms as well as the already existing wigs and weaves. partnering with a weave company doesn’t seem to fall in line with the concept that we are able to take care of our own hair and not have to resort to weaves if we don’t want to. Naturals already know about protective styling.Miss Jessies was never about protective styling.It was supposed to address the needs of naturals who DON’T protective style as a daily styling… Read more »

But who covers their hair in the summer? I don’t do weaves, but doesn’t it make more sense to hide your hair through a windy, freezing winter? It’s way too hot to wear 3 bundles of “Indian Malaysian Unicorn Tears Kinky Curly” now.

Rachel Johnson

How much are the weaves? Isn’t it cheaper to maintain your natural hair for the summer rather than spending money on a Miss Jessie’s weave?

Oh naw, I can’t with the weave bashing any longer. What’s wrong with a good weave? And better yet, why do those who wear weaves automatically become categorized as being “ashamed” of their natural hair? And even better, why does it matter if some prefer a weave? And most important, why are we attacking any one for their preference of hair style, or care. So what if some ladies wear a weave or wigs? I am perfectly proud of my curls, and still get giddy when I get my Brazilian bundles. Both my hair and I enjoy the break we… Read more »
I’ve stayed pretty quiet on this til now because everyone has pretty much said what needs to be said—but no. Most of the commenters kept it respectful and focused on the MJ+Indique partnership. So why didn’t you? A) Exactly who are you to tell people they aren’t allowed to disagree with weave wearing? And B) seriously with the “natural Nazi” terminology? Weaves in the natural community will probably be a contentious subject for as long as relaxing will be. That’s just the way it is. Getting your panties in a twist about it and calling folks names is non-productive. Have… Read more »

Well said. And yes, can we please retire the term “natural Nazi”? It really is crazy to compare people who are adamant about promoting the image of black people to a violent group, which sought to destroy all that wasn’t “Aryan” or “pure” white. Do you people understand how ridiculous that is?


I say Natural hair Nasties instead; I feel that’s a lot more appropriate.


Nice empty rant. YOU need to find a hobby quick. No one cares about what you put on head. I am starting to believe stereotypes exist because SOME people make sure they exist. Black women are stereotyped for that love of wigs and weaves and then some bw like yourself make it a point to bash anyone who disagrees with you.

Buy as many weaves as you want and get a life.


I agree with you. I too am over the weave bashing. I am NOT ashamed of my natural hair. In fact, I wear my hair out 99.9% of the time except for the bi-annual weave for vacation or when I just want a different look. I also do not understand why or when people became so judgemental of other people’s hair. If it’s not on your head, it’s not your business.


I’m not a personal fan of weaves, and Miss Jessie’s is extremely overpriced for the quality of their ingredients so this partnership gets a mighty shrug from me! I’ve been wearing yarn twists as a protective style to try to get to a goal length for most of the last six months so I’m not against wrapping your hair up, but weave companies have traditionally not been about promoting hair health.

I think that this is a strategy to make more money from the African ladies who still wear their hair relaxed. I’ve seen relaxed haired gals who love natural/curly weaves and wear them but they are too chicken to go natural themselves and thus feel no need to buy “natural hair products”. What better way to suck them dry than to introduce unnecessarily priced natural hair products to their love of weaves with the claim that it’s a great way to take good care of their hair and their weaves? Sadly, i think some people or a lot of people… Read more »
Miss T

Hmmm. I knew Miss Jessie wasn’t about that life! The company just never seemed genuinely interested and supportive of natural hair. Am I against wigs and weave? Yes and no. I think wearing them as a “protective” style is a lazy excuse. On the other hand they are great for playing dress up, costumes, theatrical productions etc. I wear one occasionally in public with sunglasses and a fake accent to entertain myself, yes I’m crazy yall 🙂


i object to weaves from a political standpoint. so i do not care too much for this partnership.

“Natural hair” product meets ” naturally textured” weave company…my opinion is that it will work. Yow know why? Because lest we forget there are new naturals born every minute that are curious about all the new stuff on the market that us ” old naturals” are totally over. So I can totally see reviews about this hair on you tube or on blogs because people will be requesting it and the company will be “send out the product for an honest review”. We have all seen or heard or read about the newest thing because of natural hair social media… Read more »

Why can’t naturals just enjoy their natural hair in its natural state? What are we hiding for???? C’mon. These chicks are opportunists and I for one am NOT and REFUSE to drink the Kool-aid.

In all my years alive and natural I don’t understand the concept of wearing a wig or weave to give your hair a rest. It always seems like more work than just wearing your own. Its like wear protective weave all winter to hide from the cold and then again in the summer. Geeze when can we enjoy our real hair lol. Any who I think this idea will be fruitful for the many naturals who like to wear weaves and such. Miss Jessie has become a strong contender in the natural hair market so if they partner with someone… Read more »

When I wore braids, it really did give my hair a break. I didn’t have to style it constantly and washing and oiling was a breeze. I don’t know about anybody else, but the 12 hour install (I do my own) was worth the 3 month styling reprieve.

Truth Hurts

What they need to do is cut the prices of their over priced hair products! Their products arent worth more then $10 and thats why they are always on clearance in Target!

Miss Mo

LMAOOOO @ “they are always on clearance in Target”. Haha

ida voyder
These people are determined, really determined to take black women to the cleaners. As I was reading the information above it reminds me of when I used to watch wrestling. The tag team. Anyone remember that? One beats you up really bad then touches his partner and then he comes in and finishes you off. The saddest thing is that many women are going to fall for it. I’ve seen so many women with weaves it’s ridiculous. It’s to the point where young school girls are even wearing them too. was speaking to a male friend just this morning who… Read more »

because black women are money makers especially when it comes to HAIR


I received free samples from miss jessie last year and I really dont now how they stay in business Their products are crap and way overpriced,. Why would anyone pay $40-50 on a product that mainly grease and eco style gel. There’s a girl who compared them both on youtube and the grease/eco styler won and it only takes $5 to make too.


Maybe since the prices are so high, the few people who do buy from them make up the difference. Price over quality? :/

Miss Mo

I’m so sorry but Ms Jessies cost too damn much for the same ingredients used in other natural/multi_culture hair products.

I mean I go through their ingredients and can’t justify why I should pay $20 – $30 for an 8oz bottle when I can get same/similar or perhaps even better from Cantu, As I Am, Eden Body Works, Shea Moisture, Kinky Curly and the likes.

Child please.





I don’t like either of those. They look like mops, far too much hair and unrealistic. If done well, a weave can be fine but many are not done well, sit on top of the head like a perched cat and look horrid. You should always think about your face size and shape, it looks like it’s plonked on and then go whereas women with loose hair naturally would get it shaped.


It’s the next wave of money makers for companies: summer weaves. Very interesting.


it’s funny. I thought summer would be the perfect time for people to wear their natural hair. Esp in regions where people experience the four seasons.


That’s exactly what I was thinking. But wearing your own hair isn’t profitable enough for some companies.

Aijalon Halema Leilani
Aijalon Halema Leilani

Wow a natural hair advocate who has texturized hair.

When white women put weaves/extensions in their hair,nobody says that they are hiding from reality, that they have no self actualization, etc,etc. Yet when a black women does the same she is ashamed/hates herself, her hair, her history, the neighbors,their dogs, etc, etc. It’s just ridiculous!! We are making such a big deal over nothing. Weaves/wigs are protective styles, and black women should feel free to employ and enjoy them whenever they feel the need. And you know what? Yes, there are women who are not satisfied with their hair and choose to wear weaves to avoid dealing with it,… Read more »

I would think that if white women were running around wearing afro texture weaves esp. Black ones I might say they were not facing reality. Lol I just don’t see them. In my circle of friends I don’t see the them (white women) wear weaves to the point when they take them down they have ball spots like a poke-a-dot dress either. Or the sides and back of their heads look like a skin cat. But if any woman is “satisfied ” with those results more power to Ya!


PS: in regard to the term for passionate naturals as Nazi. Remember there or Izan too. They often can be found blaming innocent Germans on the death of a distant relative during the holocaust. Therefore, since they are racists against Germans, its like the opposite of a nazi, its an izan (nazi spelled backwards).

I believe there or innocent, passionate , naturals with strong view points. Sometimes a little over the top in views. I just don’t want to come down so hard on them and their views that I become an “Izan”.

ok where is this topic coming from? the whole post is about a company collaborating with another in order to promote products. Personally, if you wanna wear a weave that’s fine. I would like to switch it up once in a while and rock a weave too esp if it’s kinky textured. Infact, it’s nice that they also give tips on how to take care of your own hair under a weave to ensure that you sustain your healthy hair. but 1.) naturals already do that without the help of expensive hair products. so ofcourse you would expect a bit… Read more »

Lets face it, the reason why so many of us black women are ridiculed for wearing weaves is because a huge number of us do and they tend to be straight weaves that look nothing like our hair. Though ofcourse I understand the reasons why so many of us wear weaves. With white women their extensions are similar to their hair texture so theyre less likely to get stick for it or have connotations to self hatred.


and further, they are faaar less likely to wear full or even partial hair weaves, unlike us. if they wear added hair, it’s merely clip on extensions which are usually removed daily. and as you mentioned, you would mistake it for their actual hair. with black women, you just KNOW it’s fake. unless it’s afro-textured, which, nine times out of ten, it’s not.


Pok a dot dress!!!!! I’m done…. DONE.????????????


Exactly! Caucasian women get weaves that match their ACTUAL hair texture. I’m no natural hair nazi but I don’t understand why so many sistas find their natural hair ugly. It’s a whole nother topic though.


I think its a gr8 idea although I don’t think I would use Ms Jessie’s on weaves because of the cost of the product. I have no issues with the use of weaves & extensions in natural hair, despite all the hair “nazis”. They don’t have to deal with my hair well lets just say its my business what I do with my hair!!


If this partnership helps Miss Jessie’s to stay in business, I say go for it. Besides, there is nothing wrong with a protective style every once in a while. Not everyone is looking to “hide” their kinky hair.

I’m interested in seeing how many naturals take this business decision personally. *pops popcorn* I didn’t like straight hair even when I had it (18 years relaxed) so even if someone were to pay me the amount of money I’d need in order to cover up my beautiful kinks and coils with a weave it would have to be a weave that at least looked like it belonged on someone (me) whose genes have caused her to be mistaken for Ghanaian by actual Ghanaians (as in, “You look just like my little sister back home!”). So to that end I’m… Read more »

you aint lied. That’s one of my dreams too and on youtube i have seen naturals with thick hair that i would mistake for a weave (long or short) heck even my own shoulder length type4 hair is so thick around my big forehead that i mistake it for a weave hehe. Anyway yeah this clearly a business move for them to promote of their unnecessary products.

This collaboration is just a ploy to get more money out the pockets of black women, we all know Miss Jessie’s products are hella high and not that good from personal use and reviews overall, so now they decided to partner with the next biggest contender in the hair market for black women which is weaves just to ensure profit. No Miss Jessie go back to the drawing board tweak those recipes and lower your prices than you can began to see here revenue until then stop trying to ignore the issues at hand with the line and piggyback off… Read more »
Personally I don’t think they have set a standard. In this area we did not need a standard. I say this because many naturals use weaves as protective styles, and condition with oils, butters etc. for less the cost and better results then Miss Jessie’s. I see them like a bad marriage. Bad Products meets Recovering Weave Junky. Like drugs they want to be the new high in the natural hair world. Miss Jessie’s pushing a product that at first gives your a hair a quick fix, but later when your hair come down, usually the next day, it’s a… Read more »

This is just dumb. “It’s protective” maybe makes sense, but it sure isn’t natural–neither the weaves nor Miss Jessie’s doo doo products.


not “doo doo.” Lol. Lord.



those products cost tooooo mucho!

Love yourself

Lol. I don’t know anyone who uses Miss Jessie’s products personally or on the million YouTube natural hair videos I have watched I never see it. It’s expensive for no reason at all you would think it was infused with some special ingredient they discovered from a plant in the African jungle or something with those prices


And one of the sisters uses a texturizer.


I think its a smart idea. Even when you hair is tucked away in wigs or weaves, it still needs the same care as if you were wearing it out. Miss Jessie’s is smart to point that out and direct people back to their products.


While I don’t have a problem with women wearing weaves, I think in the long term it hinders the acceptability in public and amongst black women for wearing their hair in normal protective styles like simple braids and bantu knots. The idea that our hair always has to be “camera ready” is the same mentality that leads to dependency of relaxers.


I completely agree. It took a while for me to get used to protective styling methods because of the view that ‘straight hair is more acceptable and professional’ and even longer for people around me to get used to it.


Wait! did I read the tips correct.

Start your day with a generous amount of Miss Jessie’s mult-texture cream on an Indique dead hair. At $16.00

Then before bed put Miss Jessie’s pillow soft curls and tussle on Indique dead hair. At $22.00.

Even if the products were good and they are not (IMO ), why would i put costly products on fake hair? A waste of money.


“The idea that our hair always has to be “camera ready” is the same mentality that leads to dependency of relaxers.”

Thank you! You need to write an entire series on that statement. BTW, I haven’t used MJ since 2006, the odor from the curly pudding and buttercream got me kicked out of bed! I kept the cute tub jar, and don’t you know it STILL stanks of minty buttercrust!


amen and amen