by Ijeoma of Klassy Kinks

make money with natural hair

Research has recently shown that big hair and beauty brands are losing money due to drops in relaxer sales. It’s clear that naturals are spending their money elsewhere. If you’re so inclined, here are some ways to responsibly cash in on the natural hair movement:

1. Sell Your Own Products

DIY hair products have been a big part of the natural hair movement, as women increasingly steer away from the chemical-laden store-bought products in favor of more natural ingredients. Many big name natural hair product brands began small such as Carol’s Daughter and EDEN BodyWorks. But anyone can get in on the product game since there will forever be product junkies who’ve got to try everything! The most successful small natural hair companies find a niche population (for example, kids or naturals with very coarse hair), have great scents and use rare and innovative ingredients. Naturals of all ages can make and sell their own products too! Start selling on Etsy until you’re ready for a website with e-commerce and send samples to bloggers to get the word out.

2. Become a Blogger

Setting up a blog these days can take as little as 10 minutes. All you need is a domain name and some personality! Whether you choose to use simple blog formats like Tumblr, Blogger or WordPress.com, host your own website using SquareSpace, Wix or WordPress.org or make videos on YouTube, blogging is the way to make money without any startup costs. Don’t expect the dollars to come flowing though; monetization is a slow process and true net flow requires a lot of time, dedication, high quality posts, and consistency. For tips on navigating all the scary tech things, having a visually pleasant blog, and getting your blog off the ground, check out Luvvie’s Awesomely Techie, The Native New Yawker, and my recent article about starting a natural hair blog.

3. Hook Someone’s Head Up

If your cousins and friends are always asking you to do their hair, consider charging! While naturals may seem like they are anti-hairdressers, they’re really just anti-ignorance and roughness around natural hair care. If you’re gentle and can put together fly styles, start taking pictures and put together a pricelist. StyleSeat is a great resource for both professional and at-home hairstylists, as it allows you to have your own stylist page without paying for a complete website. Be sure to check the licensing laws in your state so you don’t run into any legal woes.

4. Invent New Tools

From portable hair steamers to heat-free straightening devices, there are a myriad of inventions that have risen out of or been propelled forward by the natural hair movement. People need hair accessories that don’t pull at their strands (i.e. fashionable hair bonnets and turbans, detangling tools and countless other things we’ve yet to think of). If you’ve always had an idea of a technology that would make natural hair even more awesome than it already is, crowd-source some funding and get it out on the market! As with marketing hair products, get some bloggers or celebrities on board to co-sign your invention and you’ll be running to the bank in no time.

5. Plan and Host Natural Hair Events

I debated adding this one because it could go either way; but sometimes natural hair events can rake up a whole lot of cheddar. If you naturally find yourself planning big bashes for your four year old nephew’s pre-school graduation, you may be able to channel that organizing power and initiative towards hosting a meetup, fashion show, panel, or even an expo. Liaise with other naturals in your area for tips on venues, sponsors and pricing – or work with a hair company to promote their brand. Event planning for profit is an art though, since venues and food have to be paid for ahead of time, you could end up losing money if you overestimate ticket sales. The best events aren’t always the one who have the most famous bloggers or the biggest gift bag, but rather are the ones that offer the most unique experiences!

 

What other ways can we support each other financially within the natural hair movement? Do you have a problem with people making money off the movement?


KlassyKinks.com founder and editor, Ijeoma Eboh, is on a mission to change perceptions of kinky textured hair around the world.

Klassy Kinks

KlassyKinks.com founder and editor, Ijeoma Eboh, is on a mission to change perceptions of kinky textured hair around the world. You can find her on social media @klassykinks.

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22 Comments on "5 Ways To Make Money in the Natural Hair Industry"

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Naturallykimani

I love the article! I’ve stayed my own blog on natural hair care abs I also blog about race in America since these are two of my passions.

Check it out: naturallykimani.com

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mjslyfe

This was a really great article. Thank you for sharing!

Jen. Miller

I love love love this article. I want to get more involved locally but it seems as though the focus is on larger urban areas like NY and the DMV area. Lets get something started South Florida naturals!!

Ive been blogging about hair care for myself and my daughter-I would love to see more information and resources for our little girls too! Check us out: wwe.thelittleinjenthatcould.com

Uchenna

Nice tips, particularly No.s 1 and 5.

I noticed you didn’t mention selling hair extensions. These can be natural too! I have been selling to salons for a couple of years but looking to start online with my own brand: http://www.kisshairextension.co.uk

I don’t think the market is so big here in the UK but to me the idea of hair events or parties certainly seems like a good idea as its a natural way to get people interested and have some fun at the same time.

Shaleem

There’s Natural Hair Week UK which comes around every year. I went to the Manchester and London ones and thought they were great fun 🙂

Voncop

Thanks this article was extremely helpful I’m already doing 1 and 3 with the information provided I can take step two out of the planning stage.

Sherika

Good read. I’ve started a company myself. I have a facebook page, Essence of Oshun, ig:srbanks81 and to see products for purchase http://store4673035.ecwid.com. Love to see you all stop by!

Marra Joelle

great tips!

I’ve just started a lifestyle and fashion blog:
http://www.jadorejoelle.com

And I also blog about natural hair and style on YT:
https://www.youtube.com/user/myfashionforreal

Mostly for fun now and I would love it if I can make a little change but mostly I just love to share.

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[…] 5 Ways to Make Money in the Natural Hair Industry […]

Twinkle

I think it’s cool. Let’s keep this a monopoly, we do not need those large corporations lol..I’m. thinking about doing a lil something myself

Jacky
Nice article. I’ve been meaning to start a blog and a youtube channel on natural hair but surprisingly I’m not looking to do it for the purpose of earning money. I just want to educate people, especially naturals,about natural hair and how beautiful and versatile it is, while showing why natural hair shrinkage is not such a bad thing( In my case, i use it to determine how long, short or thick my natural hair will be, then i rock it, stand back and watch people stare in confusion… “What!? But her hair was so short yesterday, how is it… Read more »
mjslyfe

Jacky I really like that your focus is on education not purely financial gain. I feel that going natural is good for the health and the purpose of regaining what we lost during slavery that money should be a secondary benefit. I pray that you have much success in your endeavor!

http://youtu.be/aFObl1vQpIw

~MJ Lewis

Blair Cadet

Love the article, especially number 2 and 4. I am creating a blog and inventing something that I believe all Naturals will really like 🙂

Dee

I’m not mad at folks making money off of the natural hair movement so long as our folks get in on the action. I’m really tired of Asian people and people of other races making so much money at beauty supply stores that Black people patronize, but not going to places that we own. I got extremely excited to find SageNaturalceuticals as a store and seeing CD and SheaMoisture in Target, but I’d be just as happy to see a few more beauty supply stores and establishments run by us for us 🙂

Yogini Lady
For number 3, please make sure you’re truly talented and you know what you’re doing. Charge fairly. I just had Havana Twists put in my hair on Monday. By Tuesday morning, ten fell out the “at home stylist” wanted to charge me 60 dollars to get them put back in. All I had done was wrap my hair and sleep. She admited to learning how to do Havanan Twists on YouTube. I asked her were the pictures of her work were from and she said someone else did that hair. I’m new to the area I live in and I… Read more »
Anon

I am sorry you had to go through that. I was not ready for this story, you had me cracking up at work. Thats a HOT MESS!!! #Sneakypeople

silkynaps
I’m writing a book because there is no such thing as too much information. Some of us have been blessed with an aptitude for managing hair. Others…not so much. When it comes to curly hair…particularly tightly coiled hair…there is no one book fits all. I think the curly girl method was revolutionary for those with curly hair. However, the book was a bit short-sighted for coily girls. I’ve developed some personal methods that can benefit coily girls that are interested in learning from someone with hair similar to theirs. Tight coils are naturally beautiful and low maintenance, but require different… Read more »
nik

I would love to become a blogger. I’m actually in the process of starting up my blog but it’ll be more of a lifestyle blog than a natural hair blog. I’m not sure if I want to discuss natural hair on it yet.

Lénora

I like to host Hair events, Natural or relax, all my beautiful ladies are welcome. I am thinking about a blog but I don’t know :s

Ms. Prince

I would love to plan and host hair events but I don’t know the first thing to do?

darkchildlovethyhair

Awesome article. I am already making some money selling my DIY mixes and my blog is getting more page views by the day. Loving my natural hair everyday!

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