What is your name and where are you from?
L: Hi, my name is Loana Novaes. I’m originally from Bahia, but I currently live in São Paulo, Brazil.

Did you transition or big chop? Share your natural hair journey with us!
L: Well… I’ve been natural for six years. I did keratin smoothing treatments to my hair from age 16 to 21. I thought having straight hair would be easier for daily care, but over the years my hair became very damaged. After so much damage, I decided to transition to natural hair. It was difficult because during this time I was frustrated with the two textures, ‘cause it was not looking good. I was ashamed and I could not socialize normally with other people. After much searching, I found an online community, where many girls had the same hair problems called Meninas Black Power (Black Power Girls), and there I really learned how to deal with the transition process. I dared not make the big chop, ’cause I didn’t see myself with short hair, so bit by bit I cut off my ends, until I was able to finally be 100% natural.

How would you describe your texture?
L: Just like many girls that are natural, I have different textures: some kinky, curly and coily. I would describe it as 3C/4A. My hair is dry, so I constantly have to moisturize it. The texture is fine and my curl pattern is very tight, but in some parts the curl pattern is like an “S” .

Describe your styling regimen over the course of the month, and the rationale behind your various styling decisions.
L: I wash my hair twice a week and then wait to air dry it naturally. In the fall/winter my wash n go’s can last up to a whole week.

What does wash day look like for you?
L: My wash day is a day to enjoy and embrace my hair. I Iove it! Since my transition, I’ve been using Seda Shampoo and L’Oreal Elseve Hydra-Max Shampoo. During the co-washing I use just my fingers to detangle with my favorite conditioner Seda Keraforce Original Curls or Multifunctional Yamasterol with Argan Oil. And when I notice that it is very dry, do a deep hydration with Pantene Flawless Curls Mask. Sometimes I do deep hydration treatments with homemade recipes. Finally, after washing I apply my leave-in Seda Keraforce Original Curls Activator.


Describe your favorite go-to hairstyle for days when you don’t have a lot of time to style.
L: My favorite styles when I don’t have too much time are buns/top knots or a puff with accessories (headband and turban).

How do you combat shrinkage?
L: I don’t. I love my volume, but I think the shrinkage is part of the versatility and beauty of natural hair.

What are some of your problem areas (if any) that require extra care and attention?
L: I’m at the best moment of my hair. No hair problems, Thanks Lord!

What are 2 do’s for your texture?
L: My two do’s are always use oils and detangle with my fingers

What are 2 don’ts for your texture?
L: I never use the hair dryer and don’t use combs, because they break too much of my hair.

Is there a blog/webpage or social media account where we can find you?
L: For Sure!
Instagram: @afrog4l
Facebook Personal Profile:

Christina Patrice

Born, raised, and living in Los Angeles, Christina is BGLH's resident transitioning expert and product junkie. In addition to loving all things hair, she is a fitness novice and advocate of wearing sandals year-round. For more information on transitioning, natural hair, and her own hair journey, visit Or, if you like pictures follow Christina on Instagram @maneobjective.

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10 Comments on "Loana from Sao Paulo // 3C/4A Natural Hair"

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Loved this interview. You keep things simple. Natural hair is such a pleasure when you just accept what it will do. #hairtwin


OMG I am in love!! Love her hair!

Debora Cunha

Arrasa AMIGAAAAAAAA!!! Gata demais!!
Rock girl!
I love to see my brazilian sisters here!
She is so gorgeous!!! This natural hair is divine!!!!
Kisses and hugs!


I see Seda products in the Latino stores but I have never tried it. Love her curls. Great shine.




She is so gorgeous with very lovely hair!


Lush!…Both lady and hair.


Loana has awesome hair and incredible cheekbones. Jeesh!


Gorgeous girl with gorgeous hair! I love your lipstick choices as well !


Beautiful Afro!!!