What is your name and where are you from?
L: Hi, my name is Loana Novaes. I’m orig­i­nal­ly from Bahia, but I cur­rent­ly live in São Paulo, Brazil.

Did you tran­si­tion or big chop? Share your nat­ur­al hair jour­ney with us!
L: Well… I’ve been nat­ur­al for six years. I did ker­atin smooth­ing treat­ments to my hair from age 16 to 21. I thought hav­ing straight hair would be eas­i­er for dai­ly care, but over the years my hair became very dam­aged. After so much dam­age, I decid­ed to tran­si­tion to nat­ur­al hair. It was dif­fi­cult because dur­ing this time I was frus­trat­ed with the two tex­tures, ‘cause it was not look­ing good. I was ashamed and I could not social­ize nor­mal­ly with oth­er peo­ple. After much search­ing, I found an online com­mu­ni­ty, where many girls had the same hair prob­lems called Meni­nas Black Pow­er (Black Pow­er Girls), and there I real­ly learned how to deal with the tran­si­tion process. I dared not make the big chop, ’cause I didn’t see myself with short hair, so bit by bit I cut off my ends, until I was able to final­ly be 100% nat­ur­al.

How would you describe your tex­ture?
L: Just like many girls that are nat­ur­al, I have dif­fer­ent tex­tures: some kinky, curly and coily. I would describe it as 3C/4A. My hair is dry, so I con­stant­ly have to mois­tur­ize it. The tex­ture is fine and my curl pat­tern is very tight, but in some parts the curl pat­tern is like an “S” .

Describe your styling reg­i­men over the course of the month, and the ratio­nale behind your var­i­ous styling deci­sions.
L: I wash my hair twice a week and then wait to air dry it nat­u­ral­ly. In the fall/winter my wash n go’s can last up to a whole week.

What does wash day look like for you? 
L: My wash day is a day to enjoy and embrace my hair. I Iove it! Since my tran­si­tion, I’ve been using Seda Sham­poo and L’Oreal Elseve Hydra-Max Sham­poo. Dur­ing the co-wash­ing I use just my fin­gers to detan­gle with my favorite con­di­tion­er Seda Ker­aforce Orig­i­nal Curls or Mul­ti­func­tion­al Yamas­terol with Argan Oil. And when I notice that it is very dry, do a deep hydra­tion with Pan­tene Flaw­less Curls Mask. Some­times I do deep hydra­tion treat­ments with home­made recipes. Final­ly, after wash­ing I apply my leave-in Seda Ker­aforce Orig­i­nal Curls Acti­va­tor.


Describe your favorite go-to hair­style for days when you don’t have a lot of time to style.
L: My favorite styles when I don’t have too much time are buns/top knots or a puff with acces­sories (head­band and tur­ban).

How do you com­bat shrink­age?
L: I don’t. I love my vol­ume, but I think the shrink­age is part of the ver­sa­til­i­ty and beau­ty of nat­ur­al hair.

What are some of your prob­lem areas (if any) that require extra care and atten­tion?
L: I’m at the best moment of my hair. No hair prob­lems, Thanks Lord!

What are 2 do’s for your tex­ture?
L: My two do’s are always use oils and detan­gle with my fin­gers

What are 2 don’ts for your tex­ture?
L: I nev­er use the hair dry­er and don’t use combs, because they break too much of my hair.

Is there a blog/webpage or social media account where we can find you?
L: For Sure!
Insta­gram: @afrog4l
Face­book Per­son­al Pro­file:

Christina Patrice

Born, raised, and liv­ing in Los Ange­les, Christi­na is BGLH’s res­i­dent tran­si­tion­ing expert and prod­uct junkie. In addi­tion to lov­ing all things hair, she is a fit­ness novice and advo­cate of wear­ing san­dals year-round. For more infor­ma­tion on tran­si­tion­ing, nat­ur­al hair, and her own hair jour­ney, vis­it Or, if you like pic­tures fol­low Christi­na on Insta­gram @maneobjective.

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10 Comments on "Loana from Sao Paulo // 3C/4A Natural Hair"

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Loved this inter­view. You keep things sim­ple. Nat­ur­al hair is such a plea­sure when you just accept what it will do. #hairtwin


OMG I am in love!! Love her hair!

Debora Cunha

Arrasa AMIGAAAAAAAA!!! Gata demais!!
Rock girl!
I love to see my brazil­ian sis­ters here!
She is so gor­geous!!! This nat­ur­al hair is divine!!!!
Kiss­es and hugs!


I see Seda prod­ucts in the Lati­no stores but I have nev­er tried it. Love her curls. Great shine.




She is so gor­geous with very love­ly hair!


Lush!…Both lady and hair.


Loana has awe­some hair and incred­i­ble cheek­bones. Jeesh!


Gor­geous girl with gor­geous hair! I love your lip­stick choic­es as well !


Beau­ti­ful Afro!!!