Cosmetics companies have long had a habit of excluding black women from their agenda. We’re often an afterthought, and that ain’t cool. Now, there are exceptions to this rule: Fashion Fair, Lancome, and Mac Cosmetics, to name a few. But now, more than ever, it’s important that we pay attention to the Black-owned cosmetics companies that are giving these bigger brands a run for their money.
Known for fabulous matte liquid lipsticks with shades that fit every skin tone, Coloured Raine was founded in 2013 by Loraine (Raine) D. who “decided to create an edgy cosmetic line that breaks all barriers within the cosmetic world.” If you’d like to see how some of her lipsticks look on deeper skin tones check out my review here or watch these videos:
Laws of Nature Cosmetics
Founded by Jasmine Rose who writes that,“Laws of Nature Cosmetics is a organic and natural mineral cosmetics line for women of color.”
“Since 2002 Lake Louise has been the Chief Eco-Beauty Officer (CEO) of Skin, Mind, Body Essentials, a beauty and wellness products company whose brands include: Lotus Moon®, DetoxRx®, Plain Jane Beauty® ( a line that boasts safe, natural and organic ingredients that encompass all shades and skin tones) and SON®”
According to her website, “Vera was contracted on national television as one of the first black actresses on the soap opera “Another World” NBC where she portrayed “Linda Metcalf” for ten years. She immediately realized the void in the market for quality products for women of color, specifically a natural looking foundation that didn’t rub off on your clothes. This gave birth to Vera Moore Cosmetics.”
Created by Melodye Canady in 2015. “a world with so much chaos, it has become easy to not feel so good about ourselves. With Glow by Melodye you will feel sexy again. You can Glow again. My glaze sticks are just the boost you need to remind you how accomplished and sexy you are. Let Glow remind you that you can do anything. I believe in you.”
“Founded in 2012 by makeup artist, Kristen Elise Brown, Gold Label Cosmetics seeks to to encourage women to proclaim their beauty everywhere they go.”
Sacha Cosmetics is manufactured in Trinidad and Tobago, where curators work “tirelessly to successfully develop products that are flash-friendly on diverse skin tones.”
Founded in 2011 by Detroit native Melissa Butler, Lip Bar was designed as “ a company that would introduce women of all shades to experience a lip color that was not only bold in its shade, but also healthy in its intake.”
You can read more about the company and owner, Chichi Eburu, by clicking HERE. Check out these videos for more:
Danessa Myricks Beauty
Founded by Danessa Myricks, “who’s eye for photography has encapsulated her ideals of beauty. Inspired initially by the inner sphere of the beauty business, Danessa’s career hit the ground running at the corporate level, where she discovered her true passions aligned the trajectory towards artistry.”
“B.A.A.B.S. products are a hypoallergenic and cruelty-free professional grade cosmetic line. Our products give great color pay off and long lasting staying power by providing highly pigmented makeup made from high quality ingredients. B.A.A.B.S. is dedicated to catering to each individual’s make up needs. We offer make up services for all of your special occasions; as well as a full cosmetics and skin care line for even the most sensitive skin.”
IYMB stands for I make you beautiful and was founded by artist and educator Danessa Myricks.
Vegan and non-toxic nail laquer brand found in Ulta Stores and salons around the country.
AJ Crimson was founded by AJ Crimson of course. A makeup artist who’s worked with Missy Elliot, Brandy and more debuted a brand that fits the wide range of shades among women of color.
Founded by a Chemistry Grad, Florence Adepoju this handmade (Yes, Adepoju makes these cosmetics herself) cruelty-free lipstick brand can be found online and in Topshop.
Beauty Bakerie was founded by entrepreneur and breast cancer survivor, Cashmere Nicole. Right now they have a line of cruelty-free, smudgeproof, waterproof lipwhips that are selling out. Keeping in line with the “bakery” theme is their brownie brow products. Find their products online.
This luxury skin care brand was founded by Jamaican born Beauty Expert, Melissa Hibbért’. The line features everything from foundation, lipstick and mascara to brushes and a complete skincare system.
This sleek yet practical nail care line was created by and named after nail care professional, Bernadette Thompson. Thompson has worked with such celebrity clients as Beyonce, Rihanna, Whitney Houston, Tyra Banks, Aaliyah, Missy Elliot, Janelle Monae and many more.
Dalynn Cosmetics was founded by Danielle Dalynn. The brand prides itself on being a customizable cosmetics line at an affordable price.
This cruelty-free, paraben-free, petroleum and vegan lip color line was created by Howard grad, Stephanie Bennett who packages and makes the products by hand herself.
The Polish My Life nail color line was founded by Shaneka McDonald in 2013 after she searched for the perfect coral/orange nail color. McDonald ended up mixing her own nail color and thus Polish My Life was born.
The bold lip gloss brand Lip Addyct was founded by Memphis-based Adrienne Owens in November of 2011 from her love of glosses.
This nail polish line was crafted by veteran nail professional, Theresa Williamson. Williamson who had been a licensed manicurist for 22 years set out to create Polish & Co, a non-toxic, carcinogen-free polish line.
Celebrity stylist and owner of Kontrol Mag, Julian Lark developed the Revel cosmetics brand as his answer to the need for versatile quality cosmetics.
The Spectrum brand was created by Amber Rose (not to be confused with the model/actress), a mother of an autistic child in efforts to give back to families affected by autism. Out of every purchase 30% is donated to Autism Research and Education. The brand successfully raised $17,000 in the last 5 years for the cause.
This brand was founded by makeup artist, Karian Newby-Durham in Detroit, MI as a response to cosmetic brands which failed to provide adequate colors for those of all skin tones. This company also donates a portion of their proceeds to the Parkinson’s Foundation in honor of Karian’s grandmother.
The brand Vault was created by Zimbabwean entrepreneur Jackie Mgido in response to the make-up challenges she faced as a woman in Sub-Saharan Africa.
Beauty Brownie was created by two sisters from Brooklyn, NY as a means to encourage women with “darker skin tones to love the skin they’re in and not conform to beauty standards that leave them out of the equation.”
This Pennsylvania-based company was founded by professional makeup artist Crystal Warren in 2010 as a means to provide a high performance makeup with more natural and organic based ingredients. Pink Stiletto cosmetics prides itself on being a 95% natural and organic product line.
Jill St. Williams created Jay Jill cosmetics with women of color in mind. This line has everything from contour palettes and foundation to a brow bar line and brush sets. Currently only available online and through national conventions.
Ka’Oir is a vegan, gluten-free, cruelty-free, paraben-free cosmetic line that developed by model, Keyshia Dior.
Have you shopped any of these brands? If so, share your thoughts below!