No stranger to controversy, a few days ago artist, Azealia Banks posted this noticeably lighter post-relaxer selfie to her Instagram account while in Brazil.
Azealia banks bleaching whitenicious
Instantly comments poured in on Banks’ page which seemingly pointed out what appears to be obvious bleached skin.
One commenter defended Banks’ choice to “even out her skin tone.”
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Banks, herself co-signed the comment, lamenting “I am still brown”
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Several more photos showcasing Banks’ lightened skin were posted to her Instagram account while in Brazil.
azealia banks bleaching brazil

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It was later confirmed through the brand page of Whitenicious, a controversial skin bleaching product, when Banks was praised as #skingoals after using their product.
Whitenicious Azealia Banks

Banks previously released a mixtape titled Slay-Z in which she appeared significantly lighter on the cover. This too was praised on the Whitenicious Instagram page.

azealia banks mixtape whitenicious
The Whitenicious company page notes that Banks was not sent these products for free but is a long time paying customer.
Azealia Banks Whitenicious Skin Bleach
In an interview with Bossip, Whitenicious company representative Rebecca Matamba confirmed Banks was one of their many celebrity clients who use the products:

“She loves Whitenicious and has tweeted about it multiple times…She is one of our many celebrity clients but she is just one of the celebrities who uses it and doesn’t care who knows. She is just a beautiful woman experimenting and trying new things and she looks great. People should focus on her talent instead of her skin. After all she’s in an industry where everyone is getting a little nip and tuck here and there, the difference is others lie about it but she is open about it, because it’s her body not anyone’s and people should focus on her music.”

Azealia Banks first stepped onto the music scene as a seemingly confident individual who was very much proud of her dark skin.
However, just last year Banks also tweeted that the treatment she received as a dark skinned woman made her more or less want to “lay down and die.” And it is no surprise given not just the vitriol dark-skinned women often face, but their erasure from mainstream media.
azealia banks comments on dark skin
We can’t help but to wonder if much like her now almost unrecognizable predecessor, Lil Kim, these occurrences lead to her decision to lighten her skin.

What are your thoughts?

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52 Comments on "Azealia Banks Confirms Bleaching Her Skin With Controversial Whitenicious Products"

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exactly!!! lol


She complains about being a dark skinned woman in society. The way to fix that IS NOT to ERASE YOUR DARK SKIN.
She should be trying to be a pioneer! If Martin Luther King Jr complained about how black men got treated, and bleached himself, what would become of African Americans and our rights today? Stop complaining, and start enduring and putting yourself out there so that your children don’t have to!!!

Jamesha Wilkerson
Amy black person trying to make excuses for this is as lost in the head as she is. she is a self hater and if you agree with the bullshit she is saying then so are you weither you bleach or not. And for you simple minded ignoramus out there. Hair which is biological and changing your whole skin color can’t be compared so let’s stop trying to compare them. I do agree that some women can take wearing weave way to far and it can be put into the same category for some but not for all. Changing your… Read more »

[…] has since been using Whitenicious, a controversial skin lightening product, with fans having taken note of her […]


I know about that ‘evening out your skintone’; you even it out till you are another skin colour. I was of that ignorant mindset until I woke.

Nyomi DMV

I am so curious as to how she managed to get light so quickly. She must of been using it for a very long time. The products are small.


Maybe this is how so many of ’em got screwed up in the first place with their self-hating/black women-hating selves.

fred handy

Just think all along she had that nasty attitude because she just wanted to be High Yella.


I used to like her music, who she was and what she represented, but between her comments and this, i don’t recognise nor relate.


Go back talking about her when her music is any good.

? Mr. Extreme Studio
You use Brazilian hair, straight attachment, or straighten your hair, or even sun bathed or tanned you cannot criticise her. To be honest, no one should criticize her. It is what it is, if she’s happy and there are no complications to her personal health, let her be happy yuknw! We all only got one life to live, and hopefully we won’t spend it all living it a colour and suffering inside just because we fear we will be hated by our own birth skin colour. Gays finally have their voice heard, Transexuals God bless them, finally they’re more liberal.… Read more »

I can criticize her…
Her music suck.
Now, what she does cosmetically I don’t care.
One can still criticize and say it doesn’t work, since I don’t understand an ounce about fashion I won’t.
But saying she’s racist because she “bleaches” or “tans” her skin?
That’s stupid.

Jamesha Wilkerson

People should critize her if I don’t wear weave and I love my dark skin can I criticize her? No one cares what she does to her body it’s the fact that she is still trying to cmllaim to love black people. When she doesn’t. How can you hate yourself and then try and turn around and claim the same people who look like you do while trying to change how you look? You can’t.

? Mr. Extreme Studio
You use Brazilian hair, straight attachment, or straighten your hair, or even sun bathed or tanned you cannot criticise her. To be honest, no one should criticize her. It is what it is, if she’s happy and there are no complications to her personal health, let her be happy yuknw! We all only got one life to live, and hopefully we won’t spend it all living it a colour and suffering inside just because we fear we will be hated by our own birth skin colour. Gays finally have their voice heard, Transexuals God bless them, finally they’re more liberal.… Read more »

I’ve seen “evening out” one’s skin tone and this isn’t it, and considering that this company used Dencia’s “transformation” as the testiment or representative for the product, it’s clear that this product wasn’t made to just “even out dark spots”.This is sad honestly.


Isn’t this the same lady who was body shaming the 14 year old?

I hope she doesn’t go into Lil Kim territory with her complex. However, I don’t believe she is any more self hating than someone like Beyonce, who goes REALLY far out of her way to make herself whiter in almost every promotional photo. Why is it ok for fairer women to do this and not for darker ones? There are black women of ALL shades who bleach their skin. Is wearing a weave that slowly rips out your hair over a period of time any better than a skin cream that takes out your color over time? A lot of… Read more »

Well said.

Thank you. The bleaching creams used to seem self hating to me, but then when I realized what a big problem uneven tone is for some women I had a change of heart. When a Mexican friend of mine told me that almost every face cream with a Spanish label has some sort of skin lightening stuff in it, I wondered why we as black women are self hating for doing the same when we have similar skin issues. I hope everyone doing it knows what ingredients to avoid and is being safe, but I no longer wonder if they… Read more »
Jamesha Wilkerson

Changing a few arears to match the rest of your body isn’t the same as making your whole body a different color. You continue to showcase your ignorance.


I take it as no coincidence that Solange hasn’t reached the dizzying heights of adulation (in mainstream white society especially) that her sister has. White society rewards ‘white beauty’.

Jamesha Wilkerson
Comparing hair weave and skin bleaching shows how idiotic you and many other black women are. Women can take out the hair and wear their fros the next day. A simple styling technique is one and then changing your skin color is a totally different thing. And what about weave anyway? What kind of weave? Kinky weave? Straight either way I can tell you how each one doesn’t compare to bleachin your skin. Not one cares how she harms her skin, it’s her hypocrisy and her contradiction that’s the problem. Anyone who tried to stand for black lives and is… Read more »

People seem to be struggling with the fact that their face is darker than the rest of them. Did you forget about the sun? It turns dark the parts of you which are not covered by your clothes!! Unless you wear a full face veil or something. Just use a moisturiser with SPF in it.


That’s not true. The face is usually one of lightest part of the body. Which is why when buying foundation they say to match the color to the back side of the wrist for a ‘true match’. Matching foundation to the face will result in looking ghost like.


For some it’s actually true. I have dark skin and my face and neck are a bit darker than the rest of my body but I wouldn’t go lightening my skin because of that. I love my complexion. It’s sad that she doesn’t love herself but it’s clear that she has deeper issues.


Honestly who cares! It has nothing to do with anyone else, but her!


It’s still sending a message, as she’s up on a public platform.

Kiaunta Hubbard

I think she looks better. I have serious raccoon eye that goes beyond dark circles so I understand about uneven skin tone. However, her melanin will come back in and she may have some scarring. She should have tried a more natural approach if she just wanted her skin even and to look a bit ‘brighter’. She will also regret this as she ages because the more melanin the better the older you get.

Not forgetting the possible toxic chemicals in the product which may be responsible for all kinds of serious side effects over prolonged use. There seems to be an increase in cancer in women of African descent which i believe is down to a whole lot of unhealthy and unnatural things we are doing to ourselves lately. My skin tone has become uneven as I’ve got older but I’m not that desperate to want to experiment with skin lighteners especially not with all the horror stories I have read about and seeing the damage women and men are doing to themselves.… Read more »

This woman needs psychological help


The girl is lost and has a lot of personal demons. It’s evident in her mannerisms and the way she attacks other. Y’all pray for her


Oh Azealia, I get it gurl…but don’t give in :o( I love her music, but I loved her for being a relevant dark artist too.


She may be having a mental breakdown. First, I read that she is supporting Donald Trump. Now this?!!! Well, I’m headed to St. Thomas, U.S. Virgin Islands to soak up some sun next week and enjoy Magens Bay Beach. I can’t wait!!!

Vero Icone
Is anyone really surprised? Azealia hates herself; and she hates hated being a dark skinned black woman. Why do you think she tried to come at Skai Jackson so hard? Because Skai is a CONFIDENT, beautiful, natural dark(er) skinned young black woman who is happy the way she is. Azealia wishes she could be as happy as Skai. Banks is pathetic, this is no surprise and she should just drop her pro-black ish if she hasn’t already. This whole thing would almost be laughable if it wasn’t so tragic. I predict a nose job in her future.

Ugh!!!!! I cannot stand this demented attention seeking racist. She does anything to try to stay relevant.


i can’t with her…

People can miss me with the “evening out the skin tone” BS because there is a difference between the two. All it takes is a google search of “skin tone evening” to see that this is NOT the same thing. With that being said, it’s REALLY sad to see her do this to herself. Even after all the things she’s done, I realize she is what becomes of colorism and racism in a world run by White beauty standards and principals. She was actually one to always blast other known skin bleachers publicly so of all the things she’s known… Read more »

Skin bleaching isn’t the same as a nip and tuck, especially as a black woman. For the company to even try to compare the two as the same, just shows how ridiculous and greedy they are.

Lanatria Brackett Ellis
Lanatria Brackett Ellis
I’m not for skin bleaching but she is not white! she is a bit lighter.I’m so tired of people bashing Whitenicious , especially when Ambi does the same thing and plenty of black women buy it and use it.She is treating hyperpigmentation.The doctor would give her something similar to treat it.Be glad she is support a black owned business.Like a said I am not for bleaching, but why so much shade to our black women yet the ones who make her feel like dying are unblamed? Its time to raise black men who love black women and support a beautiful… Read more »
A.P. Millz-CT

I would rather raise a black man to love a black woman that loves herself and her black skin! Ugh


she’s not treating hyperpigmentation. she is treating blackness.




I am a black woman who has bleached my skin in the past. My face is caramel my chest is almost yellow and my body was kind of cinnamon tone I felt self conscious about it. I didnt want to wear a bikini. Then there was the hands neck, elbows and knees with discoloration.I bleached my body to even out my color even though I knew it was risky.Not everyone who bleaches does so because of self hatred.

Claudette UK

So sad this level of self hate that leads to despising your melanin to the point of damaging your skin.


Honestly, people are blowing this way out of proportion. I’m a proud dark skinned woman but my face is literally 2-3 shades darker than the rest of my body and I would totally do this (not necessarily bleach, but I’m looking into peels, fade creams, etc). It’s called evening out your skin tone. She only used it on her face to even it out.


That’s not the reason she gives in her tweets. She speaks about her treatment as a dark skinned women and states that men despise dark skinned women!


ATT, I totally agree with you. I’ve tried the creams, the peels, Vitamin C, etc. to find something to clear up the melisma no both my cheeks, but it’s still there. Gyno says I’ll probably be on the particular medication for another five years, so I guess I’m stuck with it.


Melasma is tough :/ I wish you luck!


uhh she didnt even out anything, she changed everything! She is literally a few shades lighter and she looks sick. Her skin was so pretty before, but now…….ewww.

Steve Biko

She didn’t use it to even it out though, she used it on her entire body. You can’t compare evening out your skin tone to changing your entire complexion.

Vetta Shay Murphy

Only on her face? Girl her entire body is lighter don’t play


Example of her face being darker than her body y’all. It wouldn’t make sense for her to do her entire body because it was already lighter! -