Women come in a vari­ety of shapes and sizes, but fash­ion com­pa­nies rarely show­case their pieces in a vari­ety of sizes. While there has been in increase of plus-size cloth­ing options, they are often sep­a­rate from the main­stream lines. Indie design house Ekineyo  has man­aged to solve this dilem­ma by not only car­ry­ing its pieces in a wide range of size options, but also show­cas­ing pieces by body size.


Ekineyo, the Niger­ian Yoru­ba name, Oyenike, spelled back­wards, is the mid­dle name of founder Nike Oye­la­mi.

Nike Oyelami
Ekineyo founder, Nike Oye­la­mi

Ekineyo launched in Brook­lyn in 2010 and since then the company’s pieces have been seen on many celebri­ties includ­ing  Elle Varn­er, Nicole Ari Park­er, Tika Sumpter, Lau­ra Gov­an, and most recent­ly Jill Scott for her fea­ture in Essence Mag­a­zine.

Screen Shot 2016-06-28 at 11.20.40 AM

To see how you might look in a par­tic­u­lar Ekineyo piece, you sim­ply have to click on their vir­tu­al size guide and you’ll be pre­sent­ed with options like so:


frankie_2x_chocolate_size_guide_2048x2048 Kym_size_ML-XL_Chocolate_2048x2048 RENEE_CHOCOLATE_3X_SIZE_GUIDE_2048x2048

We’re look­ing for­ward to see­ing what’s next for Ekineyo.

I’m a Lip­stick-obsessed Jour­nal­ist and Fash­ion Blog­ger. You can find me over on my blog or youtube chan­nel swatch­ing lip­pies and strut­ting around in 5-inch heels. I’m a also a brand coach, spe­cial­iz­ing in video mar­ket­ing and dig­i­tal brand devel­op­ment. Find me @lisaalamode.

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10 Comments on "This Black-Owned Fashion Label Models Its Designs on Women of All Sizes"

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Ammy Christ

Its real­ly awe­some.
Stores that sell women’s clothes acquire them from dif­fer­ent design­ers to have a vari­ety and to increase the cre­ativ­i­ty.



Caroline Akwi

beau­ti­ful ladies!


Cor­rec­tion, Oyenike is her FIRST name. “Nike” is a short­ened ver­sion of Oyenike.


[…] weißen Mod­els ohne Behin­derun­gen präsen­tiert. Das muss sich ändern. Wie es anders geht, zeigt Nike Oye­la­mi, Grün­derin des Indie Labels Ekineyo, und präsen­tiert auf ihrer Web­seite Mod­els unter­schiedlich­er […]


Heav­en doesn’t look very hap­py. The oth­er mod­els are smil­ing.


She needs to eat more.


Nice! I LOVE the dif­fer­ent sizes!

Staci Elle

Nice idea! I like it.


This is a great idea. Great mar­ket­ing tool.