Women come in a variety of shapes and sizes, but fashion companies rarely showcase their pieces in a variety of sizes. While there has been in increase of plus-size clothing options, they are often separate from the mainstream lines. Indie design house Ekineyo  has managed to solve this dilemma by not only carrying its pieces in a wide range of size options, but also showcasing pieces by body size.


Ekineyo, the Nigerian Yoruba name, Oyenike, spelled backwards, is the middle name of founder Nike Oyelami.

Nike Oyelami
Ekineyo founder, Nike Oyelami

Ekineyo launched in Brooklyn in 2010 and since then the company’s pieces have been seen on many celebrities including  Elle Varner, Nicole Ari Parker, Tika Sumpter, Laura Govan, and most recently Jill Scott for her feature in Essence Magazine.

Screen Shot 2016-06-28 at 11.20.40 AM

To see how you might look in a particular Ekineyo piece, you simply have to click on their virtual size guide and you’ll be presented with options like so:


frankie_2x_chocolate_size_guide_2048x2048 Kym_size_ML-XL_Chocolate_2048x2048 RENEE_CHOCOLATE_3X_SIZE_GUIDE_2048x2048

We’re looking forward to seeing what’s next for Ekineyo.

I'm a Lipstick-obsessed Journalist and Fashion Blogger. You can find me over on my blog or youtube channel swatching lippies and strutting around in 5-inch heels. I'm a also a brand coach, specializing in video marketing and digital brand development. Find me @lisaalamode.

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10 Comments on "This Black-Owned Fashion Label Models Its Designs on Women of All Sizes"

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Ammy Christ

Its really awesome.
Stores that sell women’s clothes acquire them from different designers to have a variety and to increase the creativity.



Caroline Akwi

beautiful ladies!


Correction, Oyenike is her FIRST name. “Nike” is a shortened version of Oyenike.


[…] weißen Models ohne Behinderungen präsentiert. Das muss sich ändern. Wie es anders geht, zeigt Nike Oyelami, Gründerin des Indie Labels Ekineyo, und präsentiert auf ihrer Webseite Models unterschiedlicher […]


Heaven doesn’t look very happy. The other models are smiling.


She needs to eat more.


Nice! I LOVE the different sizes!

Staci Elle

Nice idea! I like it.


This is a great idea. Great marketing tool.