The B.O.M.B (Black-Owned Make-up Brand) Chal­lenge was cre­at­ed by black beau­ty vlog­gers Alyssa For­ev­er and Alis­sa Ash­ley. In a video intro­duc­ing the chal­lenge Alyssa stat­ed her rea­son­ing;

“With every­thing that is going on right now, I think it’s real­ly impor­tant for us to uplift and to invest in the black com­mu­ni­ty, if we plan on mak­ing any kind of dif­fer­ence.”

The chal­lenge calls for par­tic­i­pants to upload make-up looks that were cre­at­ed by using only black-owned make-up brands. Here are some entries;

Black beau­ty vlog­ger Jack­ie Aina then got on board, chal­leng­ing non-black beau­ty blog­gers to par­tic­i­pate as well:

“I chal­lenge all of YOU (espe­cial­ly those of you who are not black!) to try some new prod­ucts are sup­port MORE black and minor­i­ty owned busi­ness­es! There are a LOT of black-owned brands who are AMAZING and are often over looked and over­shad­owed by big­ger brands who don’t even cater to us as much as they should!

We are so here for this!

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6 Comments on "Beauty Vloggers Beat Their Faces With Black-Owned Cosmetics ONLY for the #BOMB Challenge"

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Panther Charleston

Lov­ing every sparkle and shine of it!


The prod­ucts they used aren’t even black owned. Black opal, black radi­ance, and Sac­ca cos­met­ics are not black owned!


All great videos! Thank you!

Alesha Zeigler

Hey love Would you check out my sis­ter all nat­ur­al make­up skin
care line

Alesha Zeigler

Hey every­one I chal­lenge every­one to come check out my sis­ter all nat­ur­al make up skin
care line