It’s no secret that Buy­ing Black has become more pop­u­lar.  Many of us are mak­ing a con­cert­ed effort to buy from small and/or inde­pen­dent­ly-owned black busi­ness­es. BGLH fre­quent­ly fea­tures these com­pa­nies from make­up, to skin­care, to hand­bags, to swim­suits, you name it, we’ve cov­ered it. And we’re not the only ones. Sev­er­al Black-run blogs have shared curat­ed lists of black busi­ness­es we can all sup­port.

Woman standing in front of retail store.

But it isn’t enough. Keep­ing abreast of all of these lists and find­ing the com­pa­ny that sells exact­ly what you need when you need it,  how­ev­er, can be a bit of chal­lenge.  Thanks to Angel­i­ca Cole­man’s inven­tion of a Buy­Black Google Chrome Exten­sion, our prob­lems have been solved.

Buy­Black is a Chrome exten­sion that helps online buy­ers eas­i­ly shop black-owned busi­ness­es. Here’s how it works:

  1. Down­load and acti­vate the exten­sion Here.
  2. Go to your select­ed retailer’s web­site.
  3. Click on the lit­tle black fist in the upper right-hand cor­ner. It should look  like so: buy-black-chrome-extention
  4. Shop via the click­able drop-down menu of black-owned alter­na­tives : Screen Shot 2016-08-16 at 1.26.02 PM

In this instance, I used  my favorite spot to buy make­up, Sepho­ra. By click­ing on the black fist, I was pre­sent­ed with a num­ber of black-owned cos­met­ics com­pa­nies to shop from instead. Genius. And  it’s not sur­pris­ing that such a genius inven­tion would be cre­at­ed by Cole­man who is the Pro­grams and Out­reach Direc­tor for the Reboot Safe­ty.

Angelica Coleman
Angel­i­ca Cole­man

Cole­man says her rea­son for cre­at­ing the exten­sion was sim­ple:

I think over the past 2 years that it’s become so appar­ent how lit­tle things are cre­at­ed with black men and woman in mind, and I was so frus­trat­ed with not being able to find  things that were made for me.

Cole­man also says it’s espe­cial­ly com­mon in Sil­i­con Val­ley to hear peo­ple say things like,  “Black peo­ple aren’t easy to find,  or they aren’t qual­i­fied, or that they don’t do great things so they aren’t hired.”

I want­ed to remind peo­ple that that’s not true and that black peo­ple do cre­ate things. We’re not invis­i­ble in soci­ety.

Reboot Safe­ty held a Hackathon 4 weeks ago with a mis­sion  to “to rec­og­nize and sup­port the pow­er of every individual’s con­tri­bu­tion to safe, pros­per­ous com­mu­ni­ties.”   To cre­ate the Chrome exten­sion, pro­gram­mers and engi­neers got togeth­er over a 2-day peri­od peri­od to work on solu­tions to prob­lems affect­ing the black com­mu­ni­ty. Accord­ing to Cole­man, some of the issues on the table includ­ed police vio­lence, econ­o­my, men­tal health, edu­ca­tion, land own­er­ship, hous­ing and last­ing wealth.

The Chrome exten­sion will help in tack­ling issues around the black econ­o­my, but it’s only the first step. Reboot Safe­ty is slat­ed to host addi­tion­al Hackathons in the com­ing weeks in NYC, Toron­to, and Oak­land. Reboot Safe­ty is also cre­at­ing tools so oth­er dig­i­tal activ­i­ties can host Hackathons in their cities.

To sub­mit a black-owned com­pa­ny to be added to the Chrome exten­sion list­ing sim­ply click here.


I’m a Lip­stick-obsessed Jour­nal­ist and Fash­ion Blog­ger. You can find me over on my blog or youtube chan­nel swatch­ing lip­pies and strut­ting around in 5-inch heels. I’m a also a brand coach, spe­cial­iz­ing in video mar­ket­ing and dig­i­tal brand devel­op­ment. Find me @lisaalamode.

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6 Comments on "This Google Chrome Extension Helps You Find Black-Owned Businesses Online"

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We love this idea! Sub­mit­ting our busi­ness now! ?

Milos Mom

Bril­liant. AND the add-on was cre­at­ed by a very cute female black boss/geek!!!! Smart black excel­lence!


This is great, I hope Angel­i­ca will make an exten­sion for Fire­fox users too.
— kinkykhick


Here’s an idea, why not buy from the retail­ers with the best prod­uct and best ser­vice at the cheap­est price with­out dis­crim­i­na­tion?

Atypically Normal

Are you new here? You must be.


this is absolute­ly amaz­ing. added the exten­sion before I even fin­ished read­ing the arti­cle. Con­tin­ue doing big things Angel­i­ca!