The online beau­ty world can be an intim­i­dat­ing place. New prod­ucts come out every week, and you can find a review for just about any­thing, whether it’s on Insta­gram, a blog, or Snapchat. Still, many black-owned indie brands lack vis­i­bil­i­ty, and it’s near impos­si­ble to buy black local­ly. Plen­ty of prod­ucts out there are cult favorites or mega­trends, so we’ve com­piled our favorite black-owned alter­na­tives below. Check them out!
1. If you love Anas­ta­sia Glow Kits, try Make­up Addic­tion Cos­met­ics Holy Glow Palettes ($25.99).

via Makeup Addiction Cosmetics
via Make­up Addic­tion Cos­met­ics

With a range of shades for var­i­ous skin tones, Anas­ta­sia Glow Kits are THE go to palettes for get­ting an amaz­ing high­light. But Make­up Addic­tion Cos­met­ics, a black-owned brand from the UK, has recent­ly released their own palettes that boast ultra-but­tery for­mu­la­tion, amaz­ing pig­ment, and the same porta­bil­i­ty as ABH. Vol. 1 is more of an every­day palette, while Vol. 2 includes more dar­ing shades. If you’re in the US, you can also pur­chase Make­up Addic­tion from Dis­trict Glow.
2. If you love Bit­ter Lace Beauty’s Prism (rain­bow high­lighter), try B’ellegant Cos­met­ics’ Spec­trum ($16).

via B'ellegant Cosmetics
via B’ellegant Cos­met­ics

When the inter­net lost their minds of Bit­ter Lace Beauty’s rain­bow high­lighter, it quick­ly sold out, and attempt­ing to get it dur­ing a restock near impos­si­ble (it sold out in 30 sec­onds). The brand even start­ed a nine month pre­order. Luck­i­ly, B’ellegant came through with a dupe that is just as love­ly and mag­i­cal (theirs is cur­rent­ly sold out as well, but they do fre­quent restocks). And if you think that rain­bow high­lighter doesn’t look good on deep­er toned skin, think again. Since the high­lighter is meant to resem­ble a rain­bow, the for­mu­las are very pig­ment­ed and work for every­one.

🌈 Spec­trum iri­des­cent rain­bow high­lighter 🌈 . Avail­able in both small and large pan sizes depend­ing on what your pref­er­ence is ! Both back in stock on our web­site 💋 . . #bel­le­gant­cos­met­ics #colour­pop­cos­met­ics #jef­freestar­cos­met­ics #dupethat #dose­of­col­ors #wake­u­pand­make­up #lime­crimemake­up #anas­tasi­abev­er­ly­hills #hud­abeau­ty #motd #kyliecos­met­ics #kylielip­kit #katvond­beau­ty #lip­swatch­es #trend­mood #liq­uidlip­stick #heistk #reignk #kingk #exposed #make­up­forme­laningirls #kymajesty #dead­ofknight #free­dom #melan­in­make­up #mal­i­boo #kyliebirth­dayedi­tion #brown­sug­ar #dirty­peach

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3. If you love Cov­er­FX Cus­tom Enhancer Drops, try JD Glow Liq­uid Illu­mi­na­tors ($20).

via JD Glow
via JD Glow

Cov­er­FX Cus­tom Enhancer Drops are the new(er) kid on the block to add to your mois­tur­iz­ers and foun­da­tions for a dewy glow, or for use on its own as a liq­uid high­lighter, but at $42, the price is a bit steep for .5oz. So JD Glow decid­ed to bless our hearts and for­mu­late their own dupe for $20. The shades are even sim­i­lar to the Enhancer Drops, and they swatch like a dream. You can also use these as primer before you apply your make­up or pow­der high­lighter.

4. If you love Lush bath bombs, try SOAKED Bath Com­pa­ny bath bombs ($7-$7.50).

via SOAKED Bath Company
via SOAKED Bath Com­pa­ny

Noth­ing beats a relax­ing bath, and a lot of us instant­ly think of Lush when we think of bath bombs and fizzes. SOAKED makes bombs that smell just as good that con­tain amaz­ing mois­tur­iz­ing ingre­di­ents for skin to make your bath total­ly lux­u­ri­ous. They’re also fair­ly large, so you can use 1/2 a bomb each bath. These should def­i­nite­ly be on your stock­ing stuffer list!
5. If you love Ipsy and Sepho­ra beau­ty box­es, try Bee­qbox ($20), a beau­ty box that con­tains full-size prod­ucts of black-owned brands.

via Beeqbox
via Bee­qbox

Nat­ur­al hair prod­uct box­es are nice, but beau­ty box­es are all the rage. And what’s bet­ter than a month­ly box of beau­ty good­ies? Beau­ty good­ies from black-owned brands! Bee­qbox gives us just that, and most of the prod­ucts in their box­es are full size — no sam­ples! Prod­ucts include skin care, bath, and make­up prod­ucts from indie brands that will sure to join your list of favorites. (First time cus­tomers can use “dupe­black” for 10% off orders of $30+)
6. If you love Kylie Cos­met­ics lip­sticks, try Coloured Raine Mat­te Lip Paint ($17).

via Coloured Raine
via Coloured Raine

Kylie Cos­met­ics is one of the hottest indie brands on the mar­ket right now, but hon­est­ly, there are way too many kick ass cos­met­ics brands owned by black women for me to give Kylie any mon­ey. Coloured Raine has one of the top for­mu­las, being long wear with­out being dry­ing or crum­bling, and many of their shades are good alter­na­tives to Kylie shades. Take Marsh­mal­low (shown above) — it’s near­ly a dead ringer for Kylie Cos­met­ics Moon. Coloured Raine also recent­ly released new prod­ucts for the hol­i­days, so fol­low their social media to stay updat­ed.
7. If you love Lau­ra Merci­er Translu­cent Set­ting Pow­der, try AJ Crim­son Uni­ver­sal Fin­ish­ing Pow­der ($30).

via AJ Crimson
via AJ Crim­son

When it comes to make­up, set­ting pow­der is a must if you want your look to last all day. Lau­ra Merci­er is a cult favorite, but AJ Crim­son has been slay­ing the make­up game late­ly. He just opened a Beauté Ate­lier in Los Ange­les, but if you don’t live in the area, you can shop online for his set­ting powed­er, which is great for oil con­trol and won’t show up white in HD.
8. If you love Milk Sun­shine Oil, try Bask & Co. Nour­ish & Glow Argan Facial Serum ($16).

via Bask&Co
via Bask&Co

If you suf­fer from dry skin, espe­cial­ly in win­ter, mix­ing an oil with your mois­tur­iz­er can save your life. And I don’t mean the over­ly expen­sive oils that are loaded with sil­i­cones and arti­fi­cial ingre­di­ents, I mean nat­ur­al, rich oils. Milk Make­up has a roll on oil that is quite nice and total­ly trendy, but have you heard of Bask & Co? This new­com­er to the game has prod­ucts that match any lux­u­ry brand out there with the cutest min­i­mal­ist pack­ag­ing. The Facial Serum con­tains skin pow­er­hous­es like argan, jojo­ba, and sweet almond oils to keep your skin smooth this win­ter.

Vis­it @dupeBLACK on Insta­gram for addi­tion­al alter­na­tives and prod­ucts from black-owned brands.

What are your favorite cur­rent beau­ty trends?


Elle is the edi­tor and cre­ative direc­tor of the YouTube chan­nel and blog, Quest for the Per­fect Curl at Her chan­nel focus­es on nat­ur­al hair, beau­ty, and fit­ness. She loves prod­ucts that smell like dessert, yoga, and glit­ter. Fol­low her @qftpc.

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3 Comments on "From Matte Lips to Rainbow Highlighter, 8 Black-Owned Businesses that are Nailing Beauty Trends"

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Nicole Bogle

That rain­bow high­lighter though! aha! love the post — thanks for shar­ing! (:

Riak Mary

Thanks for the list. Only prob­lem is I live in Aus­tralia and no one real­ly ships here. SMH

Bask Beauty Co

Hi Riak! Bask & Co. ships inter­na­tion­al­ly and refunds any ship­ping over­ages that dif­fer from USPS quotes! Please shoot us an email at if you have any ques­tions.