The online natural hair movement has been around for 20 years now. Taking root in the 90s with trailblazing forums and sites like CurlTalk, Nappturality and MotownGirl, it has blossomed into a digital and real-world community that is attracting an ever larger share of young black women. And heading into 2017 it’s still going strong.
In its 100 for 2017 report, which projects trends based on user activity, Pinterest predicts that natural hair will continue to be popular in 2017, hailing it as a top 100 trend for the coming year.
This is hardly surprising. And at this point, with a generation behind it, I think it’s safe to say the digital natural hair community is here to stay.