The online natural hair movement has been around for 20 years now. Taking root in the 90s with trailblazing forums and sites like CurlTalk, Nappturality and MotownGirl, it has blossomed into a digital and real-world community that is attracting an ever larger share of young black women. And heading into 2017 it’s still going strong.

In its 100 for 2017 report, which projects trends based on user activity, Pinterest predicts that natural hair will continue to be popular in 2017, hailing it as a top 100 trend for the coming year.

This is hardly surprising. And at this point, with a generation behind it, I think it’s safe to say the digital natural hair community is here to stay.

Black Girl With Long Hair

Leila Noelliste, founder of Black Girl with Long Hair (April 2008). Social media, pop culture and black beauty enthusiast. bell hooks' hair twin...

Leave a Reply

3 Comments on "Still Going Strong: Pinterest Projects Natural Hair Will Remain a Top Trend in 2017"

Notify of
Sabrina black

Love it?


Natural beauty is the best beauty and thank GOD it is here to stay!


I’m glad to see this because this movement is truly eye-opening in many ways. I just hope it keeps doing the same for others by removing the veil of colonial ignorance one day at a time. Beauty is beauty is beauty you can’t constrain it and every race deserves their own space to express their own form of corporal aesthetics.