Remem­ber when Peach­es Mon­roee (aka Kay­la Lewis) said “eye­brows on fleek” in a Vine and the inter­net blew up? Lewis did not trade­mark the term, and has received absolute­ly no com­pen­sa­tion for coin­ing it. Mean­while brands and influ­encers — from Buz­zfeed to Ari­ana Grande — have adapt­ed it, and busi­ness­es have cashed in. Peo­ple online sell “on fleek” t-shirts, by the thou­sands. And while I do not believe that slang and cul­ture should have a mon­e­tary val­ue, the bla­tant theft and prof­it off the term can­not be denied. 

I remem­ber years ago peo­ple were mak­ing up clever terms and titles for the sake of cre­ativ­i­ty, but even­tu­al­ly the cold, hard truth became, “If you don’t sell it, some­one else will.” And it’s unfor­tu­nate, because there was a time when viral­i­ty was organ­ic and infor­ma­tion was shared sim­ply because it was val­ued. Late­ly, every­thing seems to be planned, from viral dances to the next “it” prod­uct. Is noth­ing real in this online age?

Now, Peach­es is back with her own ven­ture, start­ing a GoFundMe to sup­port the devel­op­ment of a cos­met­ics and hair care line.

The page cur­rent­ly shows a sup­port of $4,020 of her $100k goal from 255 peo­ple. Now, while I wish she had been more detailed in out­lin­ing what the mon­ey will go towards and more infor­ma­tion on her line, I can’t knock her hus­tle after being denied any type of com­pen­sa­tion for cre­at­ing a term that has even made it to CNN (which was total­ly cringe-wor­thy). After all, if peo­ple can ask for mon­ey for their hon­ey­moons and vaca­tions, I think she can.

What do you think of her online cam­paign?


Elle is the edi­tor and cre­ative direc­tor of the YouTube chan­nel and blog, Quest for the Per­fect Curl at Her chan­nel focus­es on nat­ur­al hair, beau­ty, and fit­ness. She loves prod­ucts that smell like dessert, yoga, and glit­ter. Fol­low her @qftpc.

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3 Comments on "The Woman Who Created “On Fleek” is Trying to Raise $100,000 — And I’m Not Mad at Her"

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I just checked her GoFundme page and she has raised almost $9k. I agree though there is no detail about what the mon­ey is for exact­ly. Is it for research for the hair/cosmetics line or to do test prod­ucts? Or is it for school which she is com­plet­ing? She is all over the place.


I know a guy trade­marked the Make Amer­i­ca Great Again and is now get­ting paid. I feel bad, but this hap­pens all the time. I think peo­ple need to be more informed about stuff like this.

This arti­cle makes no sense. She’s not doing it in spite of not trade­mark­ing “on fleek”, she’s cre­at­ing a com­plete­ly sep­a­rate ven­ture that has noth­ing to do with “on fleek”. Who­ev­er wrote this is try­ing to paint her as a vic­tim as if she was com­plain­ing or speak­ing out on it. She’s not. Fur­ther­more, “the bla­tant theft and prof­it off the term can­not be denied.”. Um, how is it theft if she didn’t trade­mark the term? Just like every­one else she could’ve put it on t-shirts and sold it, but obvi­ous­ly didn’t want to. I see her new ven­ture as her mov­ing… Read more »